Yan Guoning
Senior Product Manager
Qingdao, CN.About
Highly accomplished Senior Product Manager with 4+ years of experience in the internet industry, specializing in 0-1 backend product development for large-scale content platforms. Expert in driving product strategy, demand analysis, and cross-functional team leadership to deliver high-impact solutions that enhance operational efficiency and user engagement. Proven ability to translate complex business requirements into scalable product designs with a strong technical foundation and international collaboration experience.
Work
iQiyi
|Senior Product Manager
Qingdao, Shandong, China
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Summary
Led the development and launch of a B2B project management decision platform, transforming the online management of 8000+ film and TV projects to enhance data transparency and decision-making efficiency for iQiyi.
Highlights
Spearheaded the 0-1 development of a scalable messaging system with a four-layer architecture, reducing new system integration time by 20 person-days per system and increasing user platform usage by 20%, while decreasing information error rates by 25% and saving 15+ operational hours monthly.
Designed and implemented a data-driven slot management system from scratch, utilizing algorithmic analysis of project costs and revenues to provide long-term scheduling recommendations and replace manual spreadsheets, empowering real-time decision-making for management and producers.
Orchestrated cross-functional demand from 20+ departments (drama, film, variety, animation, kids), managing prioritization and versioning to deliver robust product solutions on schedule.
Revamped the project list page by integrating multi-dimensional table concepts and bulk in-line data entry, significantly improving information viewing and maintenance efficiency, and enhancing system development efficiency through componentized table reuse.
MX Player
|Product Manager
Qingdao, Shandong, China
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Summary
Managed product development for both short-form (MX Takatak) and long-form (MX Player) video content platforms, focusing on CMS, moderation, and user engagement features for a global user base exceeding 200 million MAU.
Highlights
Led the 0-1 build of the short video CMS, overseeing resource management, a moderation system that processed over a million data points, and a tagging system used by operations for hundreds of thousands of videos to enhance content recommendations.
Implemented a system message management module, enabling operations to effectively send targeted messages, reminders, and promotional content to users.
Enhanced game integration within the long video CMS, enabling style and content configuration for 140+ self-developed and third-party games, while continuously optimizing client-side video/music card and banner modules.
Managed and configured over 400 camera effects and stickers, providing diverse creative tools for users on the platform.
Education
Blekinge Institute of Technology
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Master of Science
Software Engineering
Qingdao University
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Bachelor of Engineering
Software Engineering
Languages
Chinese (Mandarin)
English
Skills
Product Management
Product Strategy, Product Planning, Product Design, Demand Analysis, Requirement Gathering, Market Research, User Research, Wireframing, Prototyping (ProcessOn, XMind, Visio), Product Roadmap, Feature Prioritization, A/B Testing, Data Analysis, Product Launch, Post-Launch Optimization, CMS (Content Management System), Backend Product Development, 0-1 Product Development, B2B Products, B2C Products.
Project Management
Cross-functional Team Leadership, Stakeholder Management, Project Coordination, Timeline Management, Risk Management, Quality Control, Agile Methodologies.
Technical Skills
Software Engineering, System Architecture, Database Concepts, API Design, Algorithm Design.
Communication & Collaboration
Cross-cultural Communication, Team Leadership, Stakeholder Communication, Presentation Skills, Training & Enablement, Conflict Resolution, Negotiation.
Analytical & Problem Solving
Logical Thinking, Problem Solving, Data-Driven Decision Making, Root Cause Analysis, Business Process Optimization.