About
Highly strategic and results-driven Senior Digital Marketing Manager with 8+ years of experience leading high-impact campaigns and optimizing digital presence for SaaS companies. Proven ability to drive significant revenue growth, enhance brand visibility, and build high-performing marketing teams through data-driven strategies and innovative execution. Seeking a Director-level role to leverage expertise in scaling marketing operations and accelerating market penetration in the B2B technology sector.
Work
San Francisco, CA, US
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Summary
Led comprehensive digital marketing strategies and execution for a fast-growing B2B SaaS platform, focusing on customer acquisition and brand expansion.
Highlights
Drove a 45% increase in qualified leads year-over-year by optimizing SEO strategies and launching targeted content marketing initiatives, directly contributing to a 20% growth in annual recurring revenue (ARR).
Managed and scaled paid advertising campaigns across Google Ads and LinkedIn, reducing customer acquisition cost (CAC) by 15% while increasing conversion rates by 10% within 18 months.
Implemented a new marketing automation platform (HubSpot) and CRM integration, streamlining lead nurturing processes and improving sales-marketing alignment, resulting in a 25% faster lead-to-opportunity conversion.
Developed and executed A/B testing frameworks for landing pages and email campaigns, improving key conversion metrics by an average of 12% and enhancing user experience.
Mentored and managed a team of 3 marketing specialists, fostering skill development and increasing team productivity by 30% through structured training and performance feedback.
San Francisco, CA, US
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Summary
Executed diverse digital marketing campaigns for a portfolio of B2B and B2C clients, specializing in SEO, SEM, and social media management.
Highlights
Managed over $500K in monthly ad spend across multiple client accounts, consistently exceeding ROI targets by an average of 18% through continuous optimization and strategic bidding.
Increased organic traffic by an average of 30% for 5 key clients within the first year by conducting in-depth keyword research and implementing on-page SEO best practices.
Developed and curated engaging content for social media platforms, growing client social media followings by an average of 20% and improving engagement rates by 15%.
Collaborated with cross-functional teams, including design and development, to launch integrated digital campaigns that achieved an average of 25% higher reach than standalone efforts.
Berkeley, CA, US
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Summary
Supported the university's marketing department in various initiatives, including content creation and social media management.
Highlights
Assisted in the development of promotional materials for university events, contributing to a 10% increase in student attendance for key departmental seminars.
Researched and compiled market data for new program launches, providing insights that informed strategic positioning and messaging.
Managed daily updates for the department's social media channels, increasing post engagement by 8% through consistent content scheduling and audience interaction.
Volunteer
Tech for Good Foundation
|Pro Bono Marketing Consultant
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Summary
Provided strategic digital marketing guidance to non-profit organizations focused on technology education and access.
Highlights
Developed and implemented a social media strategy for a local coding bootcamp, increasing their online registrations by 35% in six months.
Advised on SEO best practices for a digital literacy program, improving their website's organic search ranking for key educational terms.
Mentored junior marketing professionals within the foundation, contributing to their professional development and project success.
Awards
Marketing Excellence Award
Awarded By
InnovateTech Solutions
Recognized for outstanding contributions to digital marketing strategy, leading to significant lead generation and revenue growth in 2022.
Dean's List
Awarded By
University of California, Berkeley
Achieved consistent academic excellence throughout undergraduate studies, maintaining a GPA in the top 10% of the Business Administration program.
Languages
English
Spanish
Skills
Digital Marketing Strategy
SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Marketing Automation, Lead Generation, Conversion Rate Optimization (CRO).
Analytics & Reporting
Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, CRM (HubSpot, Salesforce), Data Analysis, Performance Tracking, A/B Testing.
Campaign Management
Google Ads, LinkedIn Ads, Facebook Ads, Budget Management, Campaign Optimization, Ad Copywriting, Landing Page Optimization.
Leadership & Management
Team Leadership, Cross-functional Collaboration, Project Management, Strategic Planning, Mentorship, Stakeholder Management.
Interests
Technology Trends
AI in Marketing, SaaS Innovation, Data Science.
Outdoor Activities
Hiking, Cycling, Photography.
References
Available upon request
References available upon request.