Kayode Ayanleye

Digital Marketing & Communications Professional
Lagos, NG.

About

Highly results-driven Digital Marketing and Communications Professional with over 4 years of experience specializing in building and scaling impactful campaigns across social media, content strategy, and community engagement. Proven ability to drive significant brand visibility and audience growth, evidenced by achieving a 1,159.7% increase in post impressions and growing LinkedIn followers by 115.2% within six months. Expert in leading cross-platform content marketing efforts, developing end-to-end marketing strategies, and leveraging data to deliver measurable impact and achieve business goals.

Work

Innovate Africa Foundation
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Content Marketing Manager

Lagos, Lagos State, Nigeria

Summary

Led comprehensive content strategy, execution, and community management for four major ecosystem programs, driving measurable engagement and supporting key business goals.

Highlights

Orchestrated end-to-end marketing for the Innovate Africa Learning Series, boosting registrations to 200+ per session and achieving 30% live attendance through targeted ad campaigns and email automations.

Managed a high-volume cross-platform content schedule, delivering 20+ original pieces monthly across LinkedIn, X, Instagram, WhatsApp, and blog channels, enhancing consistent brand presence.

Launched the "Innovator of the Week" spotlight campaign, tripling engagement to 3x higher than average posts and amplifying featured innovators' visibility.

Designed and implemented an impact tracking system across programs, enabling data-driven reporting on events, training, and key metrics in the Foundation's newsletter.

Spearheaded monthly internal reporting for senior management and funders, covering social media growth, website performance, email marketing, and content impact metrics to inform strategic decisions.

Innovate Africa Fund
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Communications Analyst

Kigali, Kigali City, Rwanda

Summary

Drove significant brand visibility and audience growth through strategic content and communications initiatives, positioning the fund as a key resource for African founders.

Highlights

Led LinkedIn content strategy and brand storytelling, achieving a 1,159.7% increase in post impressions (381,857) and a 228.4% rise in reactions (2,217) organically within six months.

Expanded LinkedIn audience by 2,983 new followers (115.2% growth) in six months, significantly strengthening brand presence and market positioning.

Designed and executed a multi-platform communications strategy for World Product Day Lagos 2025, securing over 700+ registrations and 400 in-person attendees.

Developed an end-to-end content engine for the Wicked Innovation Labs Hackathon, generating thousands of media impressions and over 1200+ total submissions across all stages.

Created and published 150+ pieces of original, brand-aligned content for email, social media, and promotional assets, contributing to broad audience engagement.

Advent Tech
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Operations Associate

Lagos, Lagos State, Nigeria

Summary

Provided critical operational support and project management, streamlining workflows and enhancing efficiency for the founder and the firm.

Highlights

Streamlined founder's workflow by creating and managing a custom online CRM, ensuring high data accuracy and operational efficiency.

Provided comprehensive daily operational support to the firm, encompassing design, marketing, and project management tasks.

Led and contributed to diverse internal and external special projects, including Startup Plug, Tech Nation Consultation, and BFS Podcast, demonstrating versatile project management capabilities.

GetIn Education Consulting
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Social Media & Customer Success Manager

Lagos, Lagos State, Nigeria

Summary

Managed social media campaigns and customer engagement, significantly increasing brand reach, conversions, and community interaction.

Highlights

Managed paid campaigns for events and digital products, achieving 12% conversion from 23.5k accounts reached in a single campaign and 55k organic Instagram accounts reached in 90 days.

Increased Instagram account engagement by 41.4% and grew social following across platforms: 1.6% on Instagram, 41% on LinkedIn, and 7% on Twitter within the first 30 days.

Education

Ladoke Akintola University of Technology
Ogbomoso, Oyo State, Nigeria

B.Tech

Animal Nutrition and Biotechnology

West Nigeria Christian College
Abeokuta, Ogun State, Nigeria

Diploma

Biblical Studies

Skills

Marketing Strategy
Content Marketing
Copywriting
Community Management
Social Media Management
Performance Marketing
Facebook Ads
LinkedIn Ads
Funnel Design
Leads Generation
CRM Management
Website Design
Email Marketing
Event Marketing
Partnerships

Certificates

Facebook Ads for Beginners

Issued By

CXL

How to Create an Effective Go-to Marketing Strategy Masterclass

Issued By

Blurpe

Projects