Kim Malcolm

Architected the development of a comprehensive proposal for a new Digital and Social Media Marketing degree program, significantly expanding academic offerings.

Spearheaded the transition from Blackboard to Canvas LMS for online marketing courses, ensuring seamless adoption and enhanced learning experiences for students.

Conceived and reformed the Marketing Channel course curriculum, defining new course goals, objectives, and student learning outcomes.

Provided curriculum-based mentoring and quality assurance for adjunct faculty, overseeing both online and onsite marketing course delivery.

Developed and delivered engaging lectures across diverse marketing subjects, incorporating real-world industry examples to enhance student learning and engagement.

Designed and executed an integrated strategic marketing communication and corporate branding strategy, establishing strong brand identity, awareness, and corporate visibility.

Formulated comprehensive corporate digital marketing strategies, including social media, online, email, and content marketing, to attract, grow, and engage members effectively.

Secured equity investments from high-profile potential investors including Hearst Corporation and Financial Times, demonstrating strong fundraising and business development capabilities.

Led the development of new App-based proprietary content management systems and e-commerce platforms, revolutionizing digital magazine advertising and creating new revenue streams.

Developed effective teaching strategies that strengthened student learning by illustrating academic and real-world viewpoints, engaging students in the learning process, and making lectures more interesting, tangible, and meaningful.

Implemented 'Real World' experience by incorporating hands-on industry application examples from professional experiences, sparking student interest and connecting to corporate marketing.

Mentored students with educational, professional, and personal issues, empowering and guiding them to reach their full potential.

Conducted research into specific areas of study and incorporated new information into the curriculum to ensure relevance and innovation.

Generated four consecutive years of double-digit revenue and new account growth through integrated marketing channels (email, online, social media, retail, and direct mail).

Delivered over $17 million in sales/product redemption revenue by creating and executing compelling customer engagement strategies.

Awarded the Marketing Sherpa GOLD Award for a successful email campaign that significantly increased website traffic, customer retention, and loyalty member spend.

Orchestrated successful partnerships and marketing initiatives with Sony's internal divisions (Sony Pictures, PlayStation, Sony Music, Sony Electronics), leading cross-functional teams to develop five consumer loyalty programs.

Managed an $18+ million marketing budget and a 4-member team, overseeing targeted strategies across multiple marketing channels.

Achieved over 100K new accounts annually through multi-million-dollar marketing strategies leveraging email, online, direct mail, and retail point-of-sale channels.

Successfully negotiated and structured promotional programs with Virgin Megastores, maximizing customer value and driving revenue, new accounts, and increased credit card spending.

Generated $1.5 million in revenue by spearheading the first-ever Sony Card holiday program.

Controlled an $18+ million acquisition and customer retention marketing budget, managing multiple ad agency relationships and third-party contractors.

Drove a 32% increase in customer acquisitions and generated $1M in profit and a 39% increase in circulation by securing new corporate partner alliances.

Expanded revenue opportunities through strategic assessment of third-party marketing alliances, initiating contacts, and developing national and local promotional programs.

Developed and generated $400K in new business in the first year through innovative alliances with college textbook companies, driving subscriptions and revenue.

Received the 'Corporate Identity' Award for Communication Excellence (ACE) for spearheading and executing a new brand strategy, ensuring consistent brand identity and awareness nationwide.

Managed and supervised a 4-member team, supporting a 50-member field sales staff and circulation/subscription sales.

Conceived and developed ancillary educator teaching materials for appropriate curriculum subjects, enhancing educational offerings.

Negotiated joint ventures with American Express, AT&T, and MasterCard, significantly increasing Dow Jones' presence on college campuses.

Generated $13M in annual revenue while lowering operating expenses by 32% and maintaining staff levels.

Directed a 12-member field sales team and 3-member marketing team, managing a $3.5 million budget.