KIZEMBA VIEIRA CARMEL

Professional in Marketing, Market Research, Business Development & Sales

Luanda, AO.

About

Highly accomplished Marketing and Sales professional with over 20 years of experience in FMCG and brewery sectors across Angolan and emerging markets. Proven expertise in driving business growth, transforming sales organizations, and leading multi-functional teams to achieve market leadership and profitability. Adept at strategic planning, brand activation, and developing systemic solutions for complex market challenges.

Work

PERNOD RICARD ANGOLA

Regional Sales Representative Manager

Luanda, Angola, Angola

Dec 2023→ May 2024

Summary

Led regional sales operations by developing strategic initiatives, expanding client base, and managing product portfolios to drive significant brand growth and market share.

Highlights

Developed and executed comprehensive sales strategies, establishing contact with existing customers and identifying new opportunities to attract new clients within the region.

Managed a diverse product portfolio, built long-term relationships with on-trade customers, and secured commercial agreements that contributed to positive brand growth.

Increased sales and market share through targeted sales and marketing activities, aligning with corporate objectives and goals.

Led a sizable sales team, fostering professional development through appraisals and career counseling, and effectively utilized compensation programs to boost growth and incentives.

BEFCO ANGOLA, Lda.

Sales Development Manager

Luanda, Angola, Angola

Apr 2022→ Dec 2022

Summary

Developed and implemented growth strategies focused on financial gain and customer satisfaction, identifying new markets and leading sales teams to surpass targets in the Angolan territory.

Highlights

Developed and executed a growth strategy focused on achieving financial gain and enhancing customer satisfaction, leading to increased market penetration.

Conducted extensive market research to identify new markets and customer needs, arranging business meetings and promoting company products/services to prospective clients.

Managed and led the sales team through regular performance reviews, exploring digital marketing advancements to deliver industry-best campaigns.

Exceeded sales targets in the Angolan territory by identifying new markets and business opportunities, actively seeking out prospects and pursuing sales growth.

ZARA GROUP ANGOLA (FMCG, FOOD PRODUCTS, CONSUMER ELECTRONICS COMPANY)

Marketing and Business Development Officer

Luanda, Angola, Angola

May 2021→ Dec 2021

Summary

Directed brand development and marketing campaigns, focusing on enhancing brand image, expanding audience reach, and aligning all business activities with strategic brand perception.

Highlights

Led the development and implementation of comprehensive marketing strategies across Zara wholesale, brandex brands, and overall company image.

Managed advertising, market research, and promotional projects, ensuring high-quality execution for Zara products and developing lean marketing organization.

Successfully expanded brand reach to new audiences, ensuring customer service and business activities aligned with the brand image or repositioning the company within the market.

Efficiently managed the marketing department by building solid teams and implementing projects to ensure an excellent reputation for Zara's image.

REFRIANGO ANGOLA (BREWERY COMPANY)

Marketing Consultant | Business Development products

Luanda, Angola, Angola

Mar 2020→ Jun 2021

Summary

Provided strategic marketing consultancy and drove business development by overseeing trade marketing activities, partner management, and implementing retail and promotion strategies.

Highlights

Managed comprehensive trade marketing activities including brand activation, sales promotion, and market research to drive product visibility and sales.

Exercised full command over planning and management of partners (Sales, Advertising, and Events), utilizing both online and offline tools for promotional activities.

Planned and implemented retail standards and promotion strategies, including product display, merchandising, and distributor/retailer contests, to enhance market presence.

SODIBA ANGOLA (BREWERY COMPANY)

Research and Development Manager | Market Brand Activation

Luanda, Angola, Angola

Jan 2019→ Jan 2020

Summary

Directed research and development programs for LUANDINA BEER and SAGRES, focusing on market trends, product improvement, and brand activation strategies to enhance market presence and customer engagement.

Highlights

Led marketing and promotion for LUANDINA BEER and SAGRES in Angola, executing marketing activities across formal and informal markets.

Developed and managed research programs to improve existing products and identify potential new products, overseeing all aspects of experiments and technical developments.

Established and maintained rigorous testing procedures for raw materials and finished products, ensuring quality and compliance.

Managed a team of research staff, overseeing trial and testing programs for products/services and reporting on technical issues and market developments to management.

CASTEL GROUP (BREWERIES CUCA, NOCAL, EKA AND COCA-COLA)

Trade Marketing Manager

Luanda, Angola, Angola

Jan 2018→ Jan 2019

Summary

Managed multi-functional contracts and products, overseeing new business prospecting, marketing planning, and sales management for a team of 12 people in Angola.

Highlights

Successfully managed business and multi-functional contracts, driving new business prospecting and sales management for a team of 12 professionals.

Led advertising and promotional campaigns to reposition media products, achieving market leadership in Luanda and surrounding provinces.

Planned, created, and implemented various special projects across all Angolan outlets to maximize advertising market impact.

CASTEL GROUP (BREWERIES CUCA, NOCAL, EKA AND COCA-COLA)

Market Research Manager

Luanda, Angola, Angola

Jan 2016→ Dec 2017

Summary

Responsible for strategic planning and control of company performance, identifying market threats and opportunities, and managing a team of 10 employees and 20 collaborators.

Highlights

Developed and implemented strategic planning and control mechanisms to optimize company performance in specific markets.

Identified market threats and opportunities through periodic competitive reviews, informing strategic business decisions.

Controlled budgets and executed market research initiatives, providing actionable insights for business growth.

Managed a team of 10 employees and 20 collaborators, ensuring proper documentation and timely submission of weekly performance reports and progress updates.

CUCA BREWERY ANGOLA

Marketing Operations Activities Manager

Luanda, Angola, Angola

Jan 2013→ Dec 2015

Summary

Planned and implemented special projects for Angolan advertising market, monitored market changes, and developed sales and marketing strategies for the assigned territory with a team of 10 employees and collaborators.

Highlights

Planned and executed various special projects across all Angolan outlets, significantly impacting the advertising market.

Monitored market changes, including competitor offerings, new business opportunities, and regulatory shifts, to inform proactive strategy adjustments.

Developed daily, weekly, monthly, and quarterly sales action plans, providing strategic input for sales and marketing strategy development for the assigned territory.

Managed a team of 10 employees and collaborators, ensuring effective implementation of marketing operations.

CUCA BREWERY ANGOLA

Sales Coordinator / Retail

Luanda, Angola, Angola

Jan 2012→ Dec 2012

Summary

Managed retail clients, monitored credits, and oversaw collection processes, consistently meeting or exceeding sales targets and performance requirements.

Highlights

Managed retail client relationships, including credit monitoring and collection processes, maintaining financial health.

Consistently met or exceeded sales targets and performance requirements, contributing to revenue growth.

Implemented strategies to generate sales, expand market share, and penetrate new markets as directed by management.

CUCA BREWERY ANGOLA

Sales Coordinator / Wholesale

Luanda, Angola, Angola

Jan 2011→ Dec 2011

Summary

Managed wholesale client relationships, monitored credits, and oversaw collection processes, consistently meeting or exceeding sales targets and performance requirements.

Highlights

Managed wholesale client accounts, including credit monitoring and collection processes, ensuring financial stability.

Achieved and surpassed sales targets and performance requirements, driving consistent revenue generation.

CUCA BREWERY ANGOLA

Business Development Manager

Luanda, Angola, Angola

Jan 2008→ Dec 2010

Summary

Studied, launched, and monitored marketing campaigns, evaluated results, and developed strategic and feasibility projects to drive business growth.

Highlights

Researched, launched, and monitored the execution of marketing campaigns, evaluating results to optimize future strategies.

Developed strategic and feasibility projects, identifying new growth opportunities and market expansion initiatives.

Monitored, managed, and negotiated service contracts, ensuring favorable terms and efficient operations.

CUCA BREWERY ANGOLA

Sales & Promotions Marketing Coordinator

Luanda, Angola, Angola

Jan 2007→ Dec 2009

Summary

Managed advertising and promotional campaigns to reposition media products and achieve market leadership in Luanda, coordinating all sales and promotion activities for the Angolan market.

Highlights

Managed advertising and promotional campaigns that successfully repositioned media products, achieving market leadership in Luanda.

Coordinated all sales and promotion activities across the Angolan market, ensuring cohesive and impactful campaigns.

CUCA Beer

Brand Manager

Luanda, Angola, Angola

Jan 2006→ Dec 2007

Summary

Analyzed brand positioning, crystallized consumer insights, and translated brand strategies into actionable plans to drive market growth and achieve brand ownership.

Highlights

Analyzed CUCA brand positioning in the market, crystallizing targeted consumers' insights to inform strategic decisions.

Took ownership of the brand, defining vision, mission, goals, and strategies to drive market growth.

Translated brand strategies into comprehensive brand plans, positioning, and go-to-market strategies for effective execution.

CUCA BREWERY ANGOLA

Sales Promoter

Luanda, Angola, Angola

Jan 2005→ Dec 2006

Summary

Demonstrated merchandise and explained products/services to create public interest and persuade customers to purchase, directly contributing to sales.

Highlights

Demonstrated merchandise and effectively answered customer questions to generate public interest in products.

Successfully persuaded customers to purchase products or utilize services through compelling demonstrations and explanations.

Education

Academic Castel Group

Luanda, Angola, Angola

Sep 2012→ Jun 2014

BTS Customer Partnerships / Market Research

Academic Castel Group

Luanda, Angola, Angola

Sep 2011→ Jun 2013

Professional Master's Business Administration

CUCA Business School

Luanda, Angola, Angola

Sep 2002→ Jun 2006

Bachelor's degree Marketing Management

School of Luanda

Luanda, Angola, Angola

Sep 2000→ Jun 2004

Bachelor's Media Studies with a major in Advertising and Publicity

University of Kinshasa

Kinshasa, Kinshasa, Congo (Democratic Republic of the)

Sep 1996→ Jun 2000

Bachelor's Degree Marketing Management (Financial & Marketing Management)

Languages

ENGLISH

PORTUGUES

FRENCH

Certificates

Continuous Marketing Training (HEINEKEN Group)

May 2024

HEINEKEN Group (BRALIMA African brewery, The Netherlands)

Skills

Marketing Strategy

Portfolio Marketing, Advertising, Sales Promotion, Product Launch Strategies, Brand Development, Communication & Advertising, Innovation, Consumer Insight, Market Research, Trade Marketing, Digital Marketing Campaigns, Brand Activation, Campaign Strategy, Product Repositioning.

Sales Management

Business Development, Sales Management, Price/Revenue Management, Distribution, Route to Market, Sales Transformation (Sell-in to Sell-out), Consultative Sales, Client Development, Customer Relationship Management, Targeted Sales Activities.

Leadership & Management

Leadership, Influence, Multi-function Leadership, Relationship Management, Team Management, Organizational Structure Development, Performance Management, Staff Management, Project Management.

Business Acumen

Business Performance, Business Turn-around, New Business Development, Business P&L, Financial Management, SWOT Analysis, KPI Management, Budget Management, Stock Monitoring, Competitor Analysis, Forecasting, Business Development Plan, Profitability Management.

Market Analysis

Market Research, Market Share Analysis, Performance Analysis, Consumer Insights, Competitor Analysis, Market Trends.

Project & Campaign Management

Systemic Solutions, Communication Planning (on/offline), Campaign Strategy, Merchandising, Events Management, Project Management, Quality Management.

Software & Tools

Word, Excel, PowerPoint, Outlook.

Other

Driving License, Creative, Strategic, Goal Seeking.