About
Highly accomplished and results-driven Senior Product Design Leader with over 9 years of hands-on experience in product development and user experience. Proven track record in directing design processes, fostering innovation, and delivering impactful solutions that drive positive change. Expertise spans from strategic conceptualization and design system development to leading cross-functional teams and achieving significant improvements in product usability, sales revenue, and customer satisfaction.
Work
Summary
Provided expert design consultation, translating client needs into effective solutions and driving significant improvements in brand awareness and customer engagement.
Highlights
Translated complex client needs and business objectives into effective design solutions through close collaboration with national and international clients.
Led brainstorming sessions and creative workshops, generating innovative and strategic concepts that boosted brand awareness by 20% and customer engagement metrics by 25%.
Developed robust brand strategies, including visual identity and brand voice, to ensure consistent brand communications across all platforms.
Collaborated with multidisciplinary teams (web development, marketing) to integrate design strategies effectively across all platforms and channels.
Full-time
Summary
Leading the design and iteration of financial inclusion products, developing comprehensive user flows, and enhancing user experience and team efficiency.
Highlights
Led end-to-end design for innovative financial inclusion initiatives, leveraging collaborative economic models to expand access to financial resources and promote sustainable community development.
Designed comprehensive user flows for 4 distinct products, ensuring design consistency and a seamless user journey across diverse projects tailored to individual client needs.
Spearheaded the development of a design system, increasing client satisfaction scores by 30% through streamlined collaboration and design uniformity across projects.
Drove significant improvements in user experience by leading iterative design of product features and functionalities across multiple client projects, informed by diverse user archetypes.
Decreased project completion time by 20% and enhanced team communication by developing comprehensive documentation for product features and workflows.
Full-time
Summary
Managed all aspects of product development, overseeing the creation of over 25 products and driving significant business growth through strategic design initiatives.
Highlights
Managed end-to-end product development for over 25 products, achieving a 20% increase in sales revenue and a 15% improvement in customer satisfaction ratings.
Collaborated extensively across departments to ensure seamless operations, meet customer needs, and uphold brand standards.
Led research and development efforts, synthesizing data-driven insights to inform strategic decisions, resulting in a 20% increase in product usability and a 10% enhancement in aesthetics.
Partnered with Business Development and Sales teams to devise innovative go-to-market strategies, expanding market share by 25% and increasing sales revenue by 15%.
Championed innovation by developing future-generation products, driving a 30% increase in market demand and positioning the company as an industry leader.
Organization of American States
|Intern - Application and Platform Development Devices
Internship
Education
Languages
Spanish
Fluent
English
Fluent
French
Proficient
Skills
Product Strategy
Strategic Planning, Market Analysis, Roadmapping.
Prototyping
High-Fidelity Prototyping, Interactive Prototypes, Wireframing.
Figma
UI/UX Design, Collaboration, Design Tools.
Conceptualization
Ideation, Creative Problem Solving, Concept Development.
Excel
Data Organization, Spreadsheet Management.
Design Systems
Scalable Design, Component Libraries, Consistency.
Data Analysis
Quantitative Analysis, Data Interpretation, Insights.
Usability Testing
User Research, User Feedback, Heuristic Evaluation.
Tableau
Data Visualization, Dashboard Creation.
Adobe Creative Cloud
Photoshop, Illustrator, InDesign.
Visual Design
UI Design, Branding, Aesthetics.
Wireframing
Low-Fidelity Prototyping, Information Architecture.
Project Documentation
Requirements Gathering, Workflow Definition, Technical Writing.
User Research
Qualitative Research, Quantitative Research, Persona Development.
Miro
Collaborative Whiteboarding, Brainstorming, Workshop Facilitation.
Interaction Design
User Flows, User Journeys, Prototyping.
Microservice Development
System Architecture, API Design.
Notion
Project Management, Documentation, Knowledge Management.