About
Results-driven Digital Marketing Manager and IT Consultant with a strong tech focus, leveraging data-driven SEO/SEA strategies, UX-optimized campaigns, and AI-powered automation. Expertly bridges the gap between marketing and technology to design scalable growth processes, significantly increasing organic reach and reducing cost-per-acquisition for businesses.
Work
spielend erleben
|Online Marketing Manager Intern
Remote, Germany
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Summary
Supported digital marketing operations and content creation for spielend erleben, enhancing website performance and efficiency.
Highlights
Conducted in-depth website audits utilizing Screaming Frog and Google Analytics 4, identifying and reducing technical errors to improve site performance.
Authored over 20 SEO-optimized technical articles (averaging 1,200 words), achieving a solid top-10 ranking rate on target keywords.
MANA-Verlag
|Online Marketing Manager & IT Consultant (Project-Based)
Berlin, Berlin, Germany
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Summary
Led comprehensive digital marketing and IT consulting initiatives for MANA-Verlag, driving organic growth and optimizing campaign performance.
Highlights
Developed and executed a holistic On- & Off-Page SEO strategy, optimizing over 50 product pages to achieve a significant increase in organic traffic.
Launched and managed comprehensive Google Ads campaigns (Search/Display), successfully reducing Cost-Per-Acquisition while improving Click-Through-Rate (CTR).
Designed and iterated UI prototypes in Figma, leading to a increase in the online shop's conversion rate.
Implemented automated real-time reporting dashboards using Looker Studio, providing critical insights for data-driven decision-making.
Volunteer
Initiative for Basic Income Education & Research
|Volunteer
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Summary
Contributed to educational and research initiatives promoting the concept of basic income.
Highlights
Supported educational programs and research efforts focused on the societal impact and feasibility of basic income.
Education
Digital Career Institute GmbH
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Certified Further Education
Online Marketing & IT Consulting
Courses
SEO/SEA
Graphic Design (UX/UI)
E-Mail- & Video-Marketing
Data Analysis
Affiliate Marketing
Social Media
Hochschule für nachhaltige Entwicklung (HNE) Eberswalde
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Bachelor of Arts (Incomplete)
Sustainable Business Management
Languages
German (Native)
Native
English (Negotiation Proficient / C1)
Fluent
Skills
Search Marketing
SEO, SEA, Google Ads, Google Analytics 4, Search Console, Conversion Optimization, Growth Hacking.
Paid Social
Meta Ads, LinkedIn Ads, A/B-Testing.
Content & Copywriting
Blog Content, Newsletter Creation, Video Scripts, Technical Writing, SEO Content, Content Marketing.
Data & Automation
SQL, Prompt Engineering (ChatGPT & other LLM's), Data Analysis, KPI Tracking, Reporting.
IT Fundamentals
Network Administration (Linux/Windows Server), HTML/CSS.
UX/UI & Design
Figma, Canva.
Interests
Professional Development
Personal Branding, Finance, Mental Health.
Technology
AI, Web Development, Automation Workflows.