Lennart Hahn
Strategic Growth & Marketing Professional
Hamburg, DE.About
Highly accomplished Strategic Growth and Marketing Professional with 5 years of experience in digital platforms, client development, and go-to-market execution. Proven track record at Google and LinkedIn, consistently driving revenue growth through data-led strategies, C-level stakeholder management, and cross-functional collaboration. Passionate about delivering measurable business outcomes and scaling digital innovation across diverse industries.
Work
Senior Account Executive, DACH Mid-Market, Omnichannel
Dublin, Dublin, Ireland
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Summary
Led strategic client growth initiatives for mid-market DACH clients, focusing on marketing optimization and platform integration.
Highlights
Drove significant mid-market DACH client growth by optimizing marketing strategies, improving ROI, and increasing platform adoption through tailored solutions.
Productivity Lead, UKI (Additional Role)
Dublin, Dublin, Ireland
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Summary
Led productivity and efficiency initiatives for the UKI team, developing tools and programs to enhance sales performance and operational effectiveness.
Highlights
Developed and deployed a global top 3 sales dashboard, achieving 1,000 monthly active users and 20,000 monthly hits to enhance sales visibility.
Designed and scaled a customer-centric upsell training program, adopted by 9 teams and empowering over 100+ sellers.
Introduced an automated budget pitch framework, contributing to an estimated £4M in incremental revenue for Q4 2023.
Account Strategist, UKI Digital Sales, Ecommerce (Core Role)
Dublin, Dublin, Ireland
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Summary
Managed and expanded client businesses by optimizing digital advertising strategies and driving platform spend for the UKI Ecommerce sector.
Highlights
Optimized ad strategies for a diverse portfolio of UKI Ecommerce clients, significantly improving ROI and increasing platform spend.
Consistently exceeded performance targets, ranking in the 97th percentile among UKI Ecommerce Account Strategists in 2023.
Managed an annual book of business valued at £30M, achieving 100%+ average Revenue & Growth Area attainment consistently quarter-over-quarter.
Designed and implemented global sales enablement tools that generated £4M in incremental revenue for the UKI Team in Q4 2023.
Clay Gadgets GmbH (Health Startup)
|Product & Growth Consultant
Munich, Bavaria, Germany
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Summary
Spearheaded go-to-market strategies and client acquisition for a health startup, driving significant revenue growth and market penetration.
Highlights
Drafted and implemented a successful go-to-market strategy, achieving a 47% Return on Investment (ROI).
Acquired key corporate clients through multi-channel outreach and strategic product placement at the IAA, generating €15,000 in direct revenue.
univativ GmbH (Consulting SMB)
|Account & Project Manager
Hamburg, Hamburg, Germany
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Summary
Managed client accounts and projects, overseeing employee deployments and driving significant profit growth for a consulting SMB.
Highlights
Cultivated strong relationships with corporate clients, conducting product demonstrations, and successfully negotiating and closing project contracts.
Significantly contributed to company growth by generating €30,000 in monthly profit through the management of multiple projects for key accounts like Lufthansa Technik AG, exceeding targets by 33%.
Directed and mentored a team of 35 employees across various client projects, achieving a 90% Net Promoter Score (NPS) for employee satisfaction.
Education
Católica Lisbon School of Business & Economics
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M.Sc.
Management, Specialization in Strategy & Entrepreneurship (Hons)
Leuphana University
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B.A.
Business Administration, Double Major in Marketing & Logistics
Languages
German
English
Spanish
Skills
Digital Marketing & Growth
Digital Platforms, Marketing Strategy Optimization, Ad Strategy, ROI Improvement, Platform Adoption, Client Development, Go-to-Market Execution, Revenue Growth, Digital Innovation.
Sales & Business Development
Client Acquisition, Sales Enablement, Upsell Program Development, Budget Pitch Framework, Contract Negotiation, C-level Stakeholder Management.
Project & Program Management
Project Management, Program Leadership, Cross-functional Collaboration, Data-led Strategy, Dashboard Development, Process Optimization.
Leadership & Team Management
Team Leadership, Employee Management, Mentorship, Strategic Planning, Board Membership.