Lin Kong
Senior Product Designer, Lead / Staff (IC)
Hong Kong, HK.About
A highly accomplished Senior Product Designer, Lead, and Staff IC with over 19 years of experience at the intersection of psychology, product, and technology, specializing in untangling complex challenges and driving impactful outcomes. Expert in discovery, systems thinking, and outcome-driven design, with a proven track record across Fintech, Web3, and SaaS sectors in APAC, EU, and US markets. Passionate about leveraging data-driven insights to deliver exceptional user experiences and significant business value.
Work
Self-Employed
|Independent Product & Design Consultant
Hong Kong, Hong Kong, Hong Kong
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Summary
Led selective freelance product and design projects, consistently achieving high usability scores and deepening expertise across critical domains.
Highlights
Delivered high-impact freelance product and design projects for diverse clients, consistently achieving an average 6.7/7 usability score.
Deepened expertise across AI, product strategy, leadership, coding, and business, applying a holistic approach to design solutions and client needs.
Currenxie
|Senior Product Designer (Lead/Staff)
Hong Kong, Hong Kong, Hong Kong
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Summary
Spearheaded product design and strategy for a HK/EU sales-led B2B SaaS scale-up in cross-border payments, delivering significant cost savings and efficiency gains.
Highlights
Generated HK$3.5M+ (US$450K) in annual savings and recovered 6,200+ hours/year by implementing a 4.6:1+ WCAG-compliant design system (Figma, Tokens Studio, sync w/ code), accelerating delivery by 25%.
Redesigned core user flows, achieving 81% completion and a 15-second median time, validated by comprehensive research.
Reduced manual work and CS tickets by 90% through effective localization and compliance fixes, significantly enhancing operational efficiency.
Championed product team development, established a product council, and mentored designers, improving cross-functional alignment via Productboard, Pendo, Notion, and AI.
Built and led key initiatives including hiring processes, sprint 0, PM/PD workflow optimization, 1:1s, governance, and DesignOps, contributing to full-cycle design and strategic organizational design.
Self-Employed
|Independent Product Design Consultant
Hong Kong, Hong Kong, Hong Kong
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Summary
Provided expert discovery, research, and design system services to clients across Hong Kong, Singapore, and APAC.
Highlights
Conducted comprehensive discovery, research, and design system implementations for diverse clients across key APAC markets, including Hong Kong and Singapore, ensuring tailored solutions.
TenX (now Mimo)
|Senior Product Designer (IC)
Singapore, Singapore, Singapore
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Summary
Led product design initiatives for a crypto B2C startup, driving significant improvements in user experience, retention, and operational efficiency through strategic design and research.
Highlights
Achieved an 86% KYC success rate and a 6.5/7 usability score (ASQ), while decreasing bounce rate by 30% through research, testing, and redesign efforts utilizing Amplitude, Airtable, Figma, ProtoPie, and Lookback.
Generated S$390K+ (US$288K) in annual savings by leading the implementation of a design system in collaboration with engineering teams.
Boosted weekly retention by 20% and returning users by 20%, contributing to an improved app rating of 4.4 (up from 3.2).
Managed workflows, hiring, and documentation, contributing to code and driving culture change across research, design, DesignOps, and localization functions.
TenX (now Mimo)
|Product Design Lead (M)
Singapore, Singapore, Singapore
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Summary
Led product design initiatives for a crypto B2C startup, driving significant improvements in user experience, retention, and operational efficiency through strategic design and research.
Highlights
Achieved an 86% KYC success rate and a 6.5/7 usability score (ASQ), while decreasing bounce rate by 30% through research, testing, and redesign efforts utilizing Amplitude, Airtable, Figma, ProtoPie, and Lookback.
Generated S$390K+ (US$288K) in annual savings by leading the implementation of a design system in collaboration with engineering teams.
Boosted weekly retention by 20% and returning users by 20%, contributing to an improved app rating of 4.4 (up from 3.2).
Managed workflows, hiring, and documentation, contributing to code and driving culture change across research, design, DesignOps, and localization functions.
Asia Finance Golden Equator
|Product Designer (Lead)
Singapore, Singapore, Singapore
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Summary
Drove product design and strategy for a B2B/B2C VC-run financial site and investment platform, impacting key markets in SG and APAC.
Highlights
Increased page views by 5x through data-driven design, leveraging GA, HotJar, and Sketch for actionable insights.
Successfully executed a product pivot based on in-depth research and board-level buy-in, ensuring strategic alignment and market responsiveness.
Oversaw the full-cycle design and development of 3 products, temporarily filling PM roles and managing risks, operations, designers, and outsourcing.
MoneyHeroGroup
|Product Designer (Lead)
Hong Kong, Hong Kong, Hong Kong
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Summary
Led product design for a HK sales-led B2C financial comparison site, driving significant savings, efficiency, and conversion improvements.
Highlights
Saved HK$3M+ (US$385K) annually and ensured 90% design consistency by implementing a robust design system.
Increased mobile conversion by 15% and desktop conversion by 10% through targeted research and user testing initiatives.
Accelerated page load speed by 3x via strategic refactoring and platform migration efforts.
Improved cross-functional workflows by 10x, breaking down silos and saving daily hours for Product Design and Development teams by transitioning from AI+redlining to Sketch+Zeplin.
Oversaw 15+ verticals and provided leadership and coaching to 3 designers, fostering team growth and project success.
Blue Fountain Media
|Interaction Designer (Web)
Remote, US
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Summary
Created responsive web designs, style guides, and libraries for Fortune 1000 clients at a top NY digital agency.
Highlights
Developed responsive web designs, comprehensive style guides, and reusable libraries for top-tier Fortune 1000 clients including Exhale, Girl Scouts NY, and Capezio, enhancing brand consistency and user experience.
Big Four (NDA)
|Senior Interaction Designer (Acting Team Lead)
Remote, US
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Summary
Designed web and mobile solutions for B2B products for a US-based professional services MNC across diverse markets.
Highlights
Designed and implemented robust web and mobile solutions for critical B2B products, including Intranet, Price Advisory, M&A, and AERS, for a major US-based professional services MNC.
Freelance & Agencies
|Graphic, Digital, and Interaction Design
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Summary
Managed and designed web, POS, outdoor, and print projects for clients like BDO and Adobe.
Highlights
Managed and delivered diverse design projects for web, point-of-sale (POS), outdoor advertising, and print mediums, serving notable clients such as BDO and Adobe, ensuring client satisfaction and project success.
Education
University of Maryland (Coursera)
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Specialisation
Innovative Entrepreneurship Specialisation
Courses
5 months programme, 4 courses
UC San Diego (Coursera)
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Specialisation
Interaction Design Specialisation
Courses
10 months programme, 8 courses
Nielsen Norman Group
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Specialisation
UX Master Specialisation
Courses
15 full-day live/on-site courses
Google (Coursera)
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Specialisation
UX Design Specialisation
Courses
6 months programme, 7 courses
SVPG, Marty Cagan
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Workshop
Building Products Customers Love
Courses
3 full-days
Languages
English
Cantonese
Certificates
Product Discovery
Issued By
Mind The Product
Product Management
Issued By
Mind The Product
Product-Led
Issued By
Mind The Product
AI for Product Management
Issued By
Mind The Product
Radical Product Thinking: Vision Setting
Issued By
Mind The Product
Product Analytics
Issued By
Mind The Product
Digital Adoption (Online, Pendo)
Issued By
Mind The Product
Skills
Design Craft
Product Design, Interaction Design, UX, Rapid Prototyping, Visual Design, UI, Design Systems & Tokens, Product Copy.
Research & Analysis
Evaluative Research, Heuristic Analysis, Product Analytics, Quant, Exploratory Research.
Leadership & Management
Facilitation & Workshops, Leadership & Coaching, Organisational Design, Product Management, People Management.
Other
Remote Work, AI-Augmented Workflows, Coding.
Tools & Technologies
Figma, Tokens Studio, Balsamiq, ProtoPie, Miro, Lookback, Optimal Workshop, Ethn.io, UserInterviews, Productboard, Notion, Pendo, Amplitude, Linear, ZenHub, ChatGPT, Claude, Perplexity, v0 (Vercel), Lovable, Granola, Remote, Ditto, Lokalise, Hemingway, GitHub, VS Code, Phoenix Code.