Lolita Nelson

Certified Scrum Product Owner | Digital Product Management | E-Commerce
Munich, DE.

About

Certified Scrum Product Owner with a proven track record in driving agile development and optimizing digital products for global e-commerce platforms. Expert in translating complex business goals into impactful user experiences, enhancing product discoverability, and boosting conversion across diverse international markets. Adept at leading cross-functional teams and fostering collaborative environments to deliver high-value, user-centric solutions.

Work

doTERRA International LLC
|

Web Product Owner

Munich, Bavaria, Germany

Summary

Led cross-functional delivery of high-impact features across e-commerce platforms, optimizing product discoverability and boosting conversion in 34 European markets.

Highlights

Drove the end-to-end delivery of high-impact e-commerce features across 34 European markets and 22 languages, significantly enhancing product discoverability and user experience.

Optimized search, shopping, and checkout flows, translating customer insights and business goals into clear user stories and acceptance criteria to boost conversion and engagement.

Led comprehensive stakeholder alignment, training, and change management initiatives, ensuring successful rollout and widespread adoption of new digital features.

doTERRA International LLC
|

Web Content Specialist Task Lead

Munich, Bavaria, Germany

Summary

Spearheaded content strategy and optimization for a new e-commerce shopping experience, coordinating cross-functional teams to enhance user journeys and drive engagement.

Highlights

Directed content updates and optimizations for a new e-commerce shopping experience, ensuring consistent and seamless user journeys across all touchpoints.

Coordinated cross-functional teams to plan and execute timely updates for product, promotional, and event pages, driving measurable increases in engagement and conversion.

Established proactive issue resolution workflows that minimized downtime and maintained a smooth customer experience across high-traffic digital platforms.

Collaborated with development teams to troubleshoot complex technical issues and enhance site features, delivering a frictionless shopping experience.

doTERRA International LLC
|

Web Content Specialist

Munich, Bavaria, Germany

Summary

Executed critical content updates and led extensive QA testing across CMS platforms to ensure accuracy and optimal performance for digital product launches.

Highlights

Executed precise content updates and conducted detailed QA testing across Crownpeak and Hybris CMS platforms, ensuring accuracy for product launches, promotions, and event pages.

Developed and delivered comprehensive training materials and user guides, enabling cross-functional teams to effectively adopt and utilize new digital platforms.

Led rigorous QA testing for new site launches and feature enhancements, ensuring optimal performance and a seamless user experience for global audiences.

Futurenoob (Tech Startup)
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Project Manager – Product Development

Vilnius, Vilnius County, Lithuania

Summary

Supported the agile development and successful launch of a Platform-as-a-Service (PaaS) product by facilitating core Scrum ceremonies and conducting market research.

Highlights

Collaborated with cross-functional agile teams to support the development and successful launch of a new Platform-as-a-Service (PaaS) product.

Facilitated daily stand-ups, sprint planning, and backlog refinement sessions, maintaining clear communication and alignment with strategic business goals.

Conducted in-depth market research and competitive analysis, providing key insights that informed strategic planning and shaped the product roadmap.

Netcare Business Solutions (IT Agency)
|

Project Manager

Munich, Bavaria, Germany

Summary

Managed digital content updates and rollout projects for Mercedes-Benz AG, optimizing web experiences through rigorous QA and enhancing team efficiency.

Highlights

Supported digital content updates and rollout projects for Mercedes-Benz AG, ensuring seamless functionality and high-quality web experiences.

Managed comprehensive CMS (AEM) updates with thorough QA testing, optimizing web performance and maintaining stringent quality standards.

Created detailed Confluence and Jira training materials, significantly enhancing project management processes and boosting overall team efficiency and collaboration.

P&G Health (Consumer Goods)
|

Global Digital Marketing Intern

Darmstadt, Hesse, Germany

Summary

Collaborated with stakeholders and development teams to deploy features and content updates on global brand websites, enhancing system knowledge and user experience.

Highlights

Collaborated with diverse stakeholders to deploy features and content updates on global brand websites using CMS (AEM), ensuring quality through rigorous QA protocols.

Partnered with development teams to manage website maintenance and troubleshoot issues, coordinating resolutions efficiently via Jira.

Created tailored CMS manuals for local markets and external agencies, enhancing system knowledge through an internal e-learning platform.

Education

Ilmenau University of Technology
Ilmenau, Thuringia, Germany

M.A.

Media and Communication Science

Courses

New Media and Emerging Technologies

Vilnius University
Vilnius, Vilnius County, Lithuania

B.A.

Creative Communication

Lomonosov Moscow State University
Moscow, Moscow, Russian Federation

Exchange Program

Media Studies

Karlshochschule International University
Karlsruhe, Baden-Württemberg, Germany

Exchange Program

Media and Communication Studies

Languages

English
German
Lithuanian
Russian

Certificates

Analytics and User Experience NN/g training course

Issued By

Nielsen Norman Group (NN/g)

Journey Mapping to Understand Customer Needs NN/g training course

Issued By

Nielsen Norman Group (NN/g)

Certified Scrum Product Owner (CSPO)

Issued By

Scrum Alliance

Skills

Project Management

Jira, Confluence, Asana, Agile Methodologies, Scrum, Stakeholder Management, Cross-functional Collaboration.

E-commerce & CMS

Adobe Experience Manager (AEM), Crownpeak, Hybris, Website Operations, Content Management, Digital Product Management.

Product & UX Tools

Figma, Pendo, Fullstory, User Experience (UX), Product Discoverability, Conversion Optimization, User Stories, Acceptance Criteria.

Digital Strategy & Optimization

Market Research, Strategic Planning, Product Roadmap, QA Testing, Issue Resolution, Change Management, Training & Development.