Lorenzo Veneziani

Spearheaded UX/UI design for critical enterprise digital products, optimizing user flows and interfaces in direct collaboration with development teams.

Established and maintained a robust design system, enhancing visual consistency and accelerating development cycles across diverse product lines.

Created interactive mockups and prototypes, strictly adhering to Agenzia per l'Italia Digitale (AgID) guidelines, ensuring compliance and usability for public administration platforms.

Developed and optimized over 10 e-commerce and institutional websites from concept to launch, utilizing proprietary CMS for enhanced functionality.

Translated graphic mockups into high-fidelity, responsive HTML/CSS web interfaces, achieving pixel-perfect visual accuracy across devices.

Managed and resolved over 50 website update and maintenance issues, ensuring 99% uptime and optimal site performance.

Executed comprehensive webmaster duties, including domain acquisition and SSL certificate installation, ensuring secure and accessible client websites.

Enhanced site visibility by supporting SEO activities, including configuring Google Analytics and Bing Webmaster Tools profiles, improving search engine ranking.

Managed the insertion and update of hundreds of products on the e-commerce platform (PrestaShop), ensuring accurate and timely availability.

Designed and produced engaging graphic content for digital monitor advertising campaigns on iChannel, boosting brand visibility and audience engagement.

Contributed to the redesign of corporate websites, providing key support to senior designers and improving overall user experience.

Designed and developed over 15 optimized landing pages and newsletters using WordPress and Mailchimp, directly supporting online marketing campaigns.

Collaborated with the marketing team to design graphics for web and social media campaigns, enhancing visual consistency and brand messaging across platforms.

Produced a wide range of digital content, including banners, GIFs, minisites, and newsletters, for multi-channel corporate communications.

Researched and proposed innovative creative solutions for online communication and brand promotion, enhancing market reach.

Designed comprehensive wireframes for web and mobile interfaces using Balsamiq, streamlining early-stage product visualization and concept validation.

Developed intuitive UI for web and mobile applications using Adobe XD, optimizing layouts, components, and user flows for enhanced usability.

Engineered responsive front-end interfaces and applications using HTML5, CSS3, and Bootstrap 4 from graphic mockups, ensuring seamless integration with back-end development.

Provided first-level support, managing and updating e-commerce and institutional websites for 4+ international luxury brands (Prada, Miu Miu, Car Shoe, Church's).

Managed direct client communication to assess the impact of content and application modifications, overseeing complex updates including AEM catalog integrations.

Released new developments and continuously monitored system status, effectively resolving errors and malfunctions to maintain high site uptime.

Coordinated successful live event streaming on institutional websites, significantly enhancing user engagement and brand presence.

Generated comprehensive analytical reports, providing data-driven insights that informed strategic decisions for the marketing team.

Developed responsive HTML/CSS/JS newsletter templates for multilingual campaigns, enabling communication in up to 9 languages on the Contactlab platform.