About
Highly accomplished Product Designer with a 6+ years proven track record of leading end-to-end product design cycles for innovative digital products, from ideation to launch. Specializing in fintech, crypto, and digital banking, I excel at driving user growth, increasing transaction volumes, and enhancing user activation through strategic design, A/B testing, and cross-functional collaboration. My expertise spans UX/UI design, user research, design systems, and product thinking, consistently delivering impactful solutions that scale businesses and improve user experiences.
Work
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Summary
Led product design for Onboard, a world-first all-in-one financial platform for global professionals, combining USD banking, cards, crypto & cross-border payments in a single app within Nestcoin, a Coinbase-backed venture studio. This flagship product is driving significant user growth and transaction volume.
Highlights
Founding designer. 1 of the 2 that led product design within Nestcoin, a Coinbase-backed venture studio from day 0
Managed the complete product design lifecycle for Onboard wallet, from research and prototyping to developer handoff, scaling the user base from 0 to over 10,000 users within four months.
Spearheaded the design of card and US account functionalities, enabling availability in 130+ countries and driving an 87.2% increase in monthly transaction volume and over 50,000 new user acquisitions.
Directed hypothesis-driven A/B tests and usability studies, redesigning complex onboarding flows to simplify user experience and boost activation rates by 83%.
Innovated and led the design of Onboard wallet from V0 to V3, successfully rebranding Onboard from a crypto-centric app to a global digital money platform, accelerating expansion into European and Asian markets.
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Summary
Designed innovative Human-Computer Interaction (HCI) experiences for digital banking and developer tools, significantly increasing client lifetime value.
Highlights
Designed innovative Human-Computer Interaction (HCI) experiences for digital banking and developer tools, resulting in a 56% increase in client lifetime value.
Led a strategic design sprint to define the initial product scope for a startup, enabling over 70,000 Americans to spend Bitcoin via cards and earn rewards.
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Summary
Collaborated with C-level stakeholders and engineering teams to design Bundle, a distinctive social wallet experience for frontier markets, impacting a large user base and generating substantial monthly volume.
Highlights
Collaborated with C-level stakeholders and engineering teams to design Bundle, a distinctive social wallet experience for frontier markets, impacting over 500,000 African users and generating $50M+ in monthly transaction volume.
Led the comprehensive redesign of the exchange experience, doubling monthly transaction volumes by 100% and increasing revenue by 65%.
Designed and implemented referral and engagement loops, boosting customer acquisition by 17% through gamified features including rewards, leaderboards, and challenges.
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Summary
Revitalized Spleet's product UX and designed impactful B2B product experiences for mobile and web platforms.
Highlights
Revitalized Spleet's product UX, strengthening its market position as the 'Airbnb for Africa' through enhanced user experience.
Designed impactful B2B product experiences for mobile and web platforms, successfully attracting over 100 new homeowners across two new markets within three months.
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Summary
Led a cross-disciplinary team in developing a logistics solution and directed branding and product design efforts.
Highlights
Led a cross-disciplinary team in developing a logistics solution that positively impacted over 10,000 small businesses.
Directed comprehensive branding and product design initiatives, establishing a cohesive and scalable visual direction for a new logistics product.
Awards
Best Designer at Genesys Tech Hub, Nikolai Tesla Award
Awarded By
Genesys Tech Hub
Recognized for outstanding design contributions and leadership during the internship at Genesys Tech Hub, specifically for efforts on a logistics solution.
Skills
Web Development Fundamentals
HTML, CSS.
UX/UI Design
User Experience, User Interface, Interaction Design, Visual Design, Wireframing, Prototyping.
User Research & Usability Testing
User Interviews, Surveys, A/B Testing, Usability Studies, Data Analysis.
Design Systems & Strategy
Design Strategy, Scalability, Component Libraries, Design Governance.
Product Thinking & Strategy
Product Strategy, User-Centric Design, Storytelling, Product Lifecycle Management.
Graphic Design Software
Adobe Illustrator, Adobe Photoshop.
Prototyping Tools
Figma, Protopie, Framer.
Collaboration & Animation Tools
Miro, Lottie.