Lucas Schmitt Reguelim

Advertising Copywriter, Digital Content & Storytelling Specialist
Guaramirim, BR.

About

Highly accomplished Communication Professional with over 5 years of proven experience in advertising copywriting, digital content creation, and strategic storytelling. Expert in developing impactful branding, digital content, trade marketing, and editorial production initiatives across diverse industries including fashion, retail, and education. Successfully led comprehensive communication and marketing projects for prominent brands such as Lilica Ripilica, Tigor T. Tigre, Marisol, Altenburg, Altenburg Haus, and UNIASSELVI. Currently driving innovation at Nextil, a fashion tech company, by crafting robust B2B solutions that connect retailers with leading fashion brands, enhancing market access and efficiency.

Work

Nextil
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Copywriter

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Summary

Driving content strategy and creation for a leading fashion tech company, focusing on innovative B2B solutions.

Highlights

Currently developing compelling content for a robust B2B solution designed to connect retailers with major fashion brands, enhancing market reach and operational efficiency.

Crafting strategic messaging to position Nextil as a key innovator in the fashion technology landscape.

Marisol S.A.
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Copywriter

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Summary

Responsible for developing and executing communication and marketing content for a major retail group.

Highlights

Developed and executed comprehensive communication and marketing strategies for key brands including Lilica Ripilica, Tigor T. Tigre, and Marisol, contributing to enhanced brand visibility and consumer engagement.

Produced diverse content for branding initiatives, digital platforms, trade marketing campaigns, and editorial productions, aligning with strategic business objectives.

Free Multiagência
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Copywriter

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Summary

Created engaging and effective copy for various clients across multiple platforms within a dynamic agency environment.

Highlights

Developed high-impact advertising copy and digital content for a diverse portfolio of clients, ensuring brand consistency and message clarity.

Contributed to social media campaigns and storytelling initiatives, enhancing client brand presence and audience interaction.

Seven Comunicação Total
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Copywriter

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Summary

Provided copywriting expertise for a communication agency, supporting various client projects.

Highlights

Authored compelling content for advertising campaigns and marketing materials, supporting client objectives and brand narratives.

Collaborated with design and marketing teams to ensure cohesive communication strategies across different media channels.

Education

Universidade de São Paulo

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MBA

Business and Fashion Aesthetics

Faculdade Novoeste

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Post-graduation

Creative Writing, Screenwriting and Multiplatform Content

Pontifícia Universidade Católica de Minas Gerais

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Post-graduation

Text Review and Preparation

Universidade Regional de Blumenau (FURB)

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Bachelor's Degree

Advertising and Propaganda

Languages

Portuguese

Native

Certificates

Cool Hunting and Trend Analysis

Issued By

Fashion Meeting

The STL Way of Creating Content: Techniques and Strategies to Be a Brand of the Future

Issued By

Steal The Look

Performative Writing

Issued By

MASP - Museu de Arte Moderna de São Paulo

Creative Writing: Techniques and Practices

Issued By

Pontifícia Universidade Católica do Rio Grande do Sul

History of Art and its Relations with Fashion

Issued By

Fundação Armando Álvares Penteado

Synaptic Brain: How Brands Connect to Our Brain

Issued By

Pontifícia Universidade Católica do Rio Grande do Sul

History of Design, Aesthetics and Design Styles

Issued By

Pontifícia Universidade Católica do Rio Grande do Sul

Styling and Fashion Editorial Production

Issued By

Pontifícia Universidade Católica do Rio Grande do Sul

Basic SEO

Issued By

Mirago Marketing Digital

From Planning to Execution: Agile Techniques for Project Management

Issued By

Escola Conquer

The Utopian Body: Relations Between Fashion, Genders, and Sexualities

Issued By

MASP - Museu de Arte Moderna de São Paulo

Fashion Journalism

Issued By

Fashion Meeting

Journalistic Investigation Techniques

Issued By

Faculdade Cásper Líbero

Copywriting

Issued By

Aldeia

Tailoring and Ways of Dressing in the 20th Century: Oswald de Andrade, Mário de Andrade and Tarsila do Amaral

Issued By

Secretaria de Cultura e Economia Criativa do Estado de São Paulo

Style and Personal Image

Issued By

Pontifícia Universidade Católica do Paraná

SEO for Communication Professionals

Issued By

Comunique-se by Knewin

Journalistic Writing

Issued By

Senac São Paulo

Fashion Journalism for Magazines, Websites and Social Media

Issued By

Fundação Armando Álvares Penteado

Advertising Copywriting: A Keyboard in Hand, A Thousand Ideas in Mind

Issued By

Redhook School

Creative Writing: First Contact, Narratives and Procedures

Issued By

Esc. Escola de Escrita

Text, Writing and Content for Fashion

Issued By

Edições Globo Condé Nast

Creative Offline and Online Advertising Text

Issued By

Escola Superior de Propaganda e Marketing

Planning and Production of Content for Social Media

Issued By

Oficina das Palavras

Storytelling: Telling Stories to Connect

Issued By

Escola Superior de Propaganda e Marketing

Skills

Marketing & Communication

Advertising Copywriting, Digital Content Creation, Storytelling, Branding, Trade Marketing, Editorial Production, Social Media Marketing, Communication Strategy, Content Strategy.

Writing & Editing

Creative Writing, Copywriting, Text Review, Content Preparation, Journalistic Writing, Fashion Journalism, Screenwriting.

Digital Marketing

SEO, Digital Content, Multiplatform Content, Online Advertising.

Project Management

Agile Techniques, Project Execution, Content Planning.

Fashion & Culture

Fashion Aesthetics, Trend Analysis, Fashion History, Styling, Editorial Fashion Production.