About
Results-driven Digital Marketing Strategist and SEO Specialist with proven expertise in developing and implementing comprehensive digital strategies, managing Google Ads and Meta campaigns, and leveraging data analytics to optimize performance. Currently advancing skills with a Master's in Digital Marketing Management, I excel at driving brand visibility, enhancing online presence, and achieving measurable growth through an organized, collaborative, and adaptable approach.
Work
Centro Servizi Medici S.c.r.l
|Digital Marketing Strategist & SEO Specialist
Not Specified, Italy, Italy
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Summary
Led digital marketing initiatives, focusing on SEO, content strategy, and paid campaigns to enhance online presence and drive performance.
Highlights
Spearheaded the development and execution of comprehensive SEO strategies and high-ranking content, significantly improving organic search visibility and driving targeted traffic.
Conducted in-depth analysis and strategic planning to design and implement digital editorial plans and calendars, optimizing content flow for maximum audience engagement.
Managed and optimized Google Ads and Meta campaigns, achieving improved ROI and expanded reach for key marketing initiatives.
Performed rigorous data analysis using Google Analytics and Semrush, delivering monthly performance reports that informed strategic adjustments and identified growth opportunities.
Developed and executed cohesive branding strategies, ensuring consistent messaging across all digital and offline channels to strengthen brand identity.
Biomedical SRL
|Social Media Marketing Manager
Not Specified, Italy, Italy
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Summary
Managed social media marketing operations, content creation, and e-commerce channel optimization to boost brand presence and sales.
Highlights
Defined and implemented digital editorial strategies and content calendars, leading to a significant increase in online presence and content effectiveness.
Produced compelling content for the company website and social media channels, enhancing user engagement and expanding brand reach across platforms.
Designed, managed, and monitored Meta advertising campaigns, optimizing performance to achieve specific marketing objectives and improve ad efficiency.
Directed the creation, optimization, and ongoing management of the e-commerce channel, contributing to improved sales performance and customer experience.
Education
Radar Academy
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Master di I Livello
Digital Marketing Management
Il Sole 24 Ore Business School
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Master di I Livello
Marketing and Digital Communication
Università degli Studi di Catania
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Laurea Magistrale
International Relations
Jagiellonian University
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Erasmus Study Program
International Economics
Università Cà Foscari di Venezia
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Laurea Triennale
Chinese Language
Capital Normal University
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Semester Abroad
Chinese Language
Languages
Italian
English
Mandarin Chinese
Skills
SEO & Analytics
Google Search Console, Semrush, Google Analytics, Seozoom, Screaming Frog.
Advertising & PPC
Google Ads, Meta Business Suite.
Content Creation & CMS
Canva, WordPress.
Technical SEO
HTML, CSS, UX/UI Design.
AI for Marketing
Google Gemini, OpenAI, Perplexity.
Microsoft Office Suite
Excel, PowerPoint, Word, OneDrive, Teams.
Soft Skills
Analytical Skills, Excellent Interpersonal Skills, Autonomous Work, Teamwork, Adaptability, Initiative, Problem Solving, Flexibility, Multitasking, Organizational Skills, Attention to Detail, Time Management, Priority Management, Creative Thinking, Innovative Thinking.