About
Highly accomplished Head of Growth with over 10 years of experience in growth strategy, customer enablement, and product-led growth for software and e-commerce companies. Proven leader in driving substantial growth, including generating over 35,000 installs, booking 2,000+ demos, and cultivating a community of 150,000+ followers. Adept at leading and executing impactful growth initiatives while maintaining a hands-on approach.
Work
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Summary
Led comprehensive growth strategies for an e-commerce inventory management platform, optimizing user acquisition and product engagement to drive significant business expansion.
Highlights
Drove over 700+ installs and 465 demos by strategically managing marketing assets, including website, app listings, and lead generation tools.
Streamlined product development by implementing a data-driven feedback process, reducing core action completion time from 23 days to less than 1 day.
Executed a comprehensive go-to-market (GTM) plan, acquiring 240+ active users and 78+ paying customers within 6 months.
Optimized revenue by developing and maintaining an account management strategy that increased pricing by 20% while efficiently servicing 32% of the user base.
Boosted engagement by launching a bi-weekly product marketing newsletter, captivating 400+ readers with a 45% open rate within 3 months.
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Summary
Co-founded a growth agency specializing in e-commerce software marketing, leading strategic initiatives and managing teams to achieve client growth objectives.
Highlights
Directed marketing strategy and team leadership for Fondue from launch to acquisition, generating 40+ monthly meetings with ideal customer profiles through inbound funnels and 25+ partner collaborations.
Secured Shoplift's initial 300+ paying customers within three months by strategizing and implementing a robust GTM campaign, utilizing both cold and warm outbound strategies.
Accelerated Blyp's customer acquisition through data-driven marketing processes, achieving 4x growth in monthly recurring revenue and a 3.8% increase in daily installs within four months.
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Summary
Scaled an e-commerce enablement platform by driving significant user acquisition and revenue growth through strategic marketing initiatives.
Highlights
Played a pivotal role in scaling the team from 3 to 40+ employees (Seed to Series B), driving over 30,000+ installs and generating $1M+ in annual revenue within five years.
Initiated and managed outbound marketing efforts, securing the first 17,000 direct installations from Shopify Stores by targeting Ideal Customer Profiles within three years.
Engineered and optimized growth loops across content, social media, email, and lead magnets, averaging 100+ daily installs and solidifying Carro's market leadership in e-commerce technology.
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Summary
Oversaw all marketing functions for a DTC vintage furniture brand, driving substantial revenue and building a strong brand presence through organic channels.
Highlights
Generated over $750,000 in revenue within two years by optimizing organic marketing channels, including email, social media, SMS, and events.
Cultivated a strong brand identity and presence, expanding Instagram followers to over 40,000+ organically, without paid media expenditure.
Directed e-commerce, email, and SMS marketing channels, resulting in over $500,000+ in online sales within the first two years.
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Summary
Directed operational strategies and content development for a creative agency specializing in social media and ad management for DTC brands.
Highlights
Developed and executed high-impact content strategies for 20+ leading e-commerce brands, including Palladium, K-Swiss, and Dedcool.
Spearheaded website design, development, and implementation projects for 10+ Shopify and Shopify Plus brands, enhancing client digital presence.
Oversaw strategy and operations for a product and social team, managing social media channels for 20+ brands across TikTok, Instagram, and Facebook.
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Summary
Managed marketing and community initiatives for a content creation marketplace, driving revenue and expanding creator and brand engagement.
Highlights
Generated over $70,000 in monthly recurring revenue by leading inbound and outbound sales efforts for services, campaigns, and platform fees.
Strategized and launched a GTM plan for a creator and brand marketplace, attracting over 3,000 creators to the platform.
Cultivated and expanded an Instagram community to over 100,000 followers through strategic social media and community marketing.
Skills
Growth Marketing & Strategy
Go-to-Market (GTM) Strategy, Growth Marketing, Customer Acquisition, Product-Led Growth, SEO, Organic Growth, Revenue Generation, MRR Growth, Data-Driven Decision Making, Strategic Planning.
Digital Marketing & Community
Content & Campaign Development, Social Media Management, Community Building, Email Marketing, SMS Marketing, Performance Marketing, Inbound Marketing, Outbound Marketing, Brand Positioning.
E-commerce & Operations
E-commerce Expertise, Inventory Management, Website Development, Shopify, Shopify Plus, Support Infrastructure Design, Process Optimization.
Leadership & Business Development
Team Leadership, Operations Management, Cross-Functional Collaboration, Market Research, Competitive Analysis, Partner Program Development, Customer Enablement, Customer Retention.