
LUQMAN ALTAROUTI
Marketing & Communication Manager
Dammam second industrial city, Eastern Province, SA.About
Highly accomplished marketing and communication manager with over 4 years of experience, specializing in culturally sensitive content strategy and community engagement across Saudi and Gulf markets. A US graduate with a proven track record of driving significant organic traffic growth, optimizing ad campaign performance by 40%, and amplifying social media reach from 25K to over 2M. Adept at establishing unified brand voices and leading data-driven strategies to achieve measurable business objectives.
Work
Raqtan Group
|Marketing & Communication Manager
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Summary
Led comprehensive marketing and communication strategies for Raqtan Group, focusing on content optimization, brand voice development, and performance analysis.
Highlights
Developed and executed comprehensive content strategies, aligning with local cultural values and community expectations to enhance brand resonance across Saudi and Gulf audiences.
Led content creation and optimization across multiple platforms, implementing data-driven strategies that resulted in a 40% increase in organic traffic.
Optimized Google Ads campaigns, achieving a 40% reduction in Cost-Per-Click (CPC) while maximizing campaign effectiveness.
Drove significant social media growth for e-commerce brands, increasing reach from 25,000 to over 2 million per quarter on Instagram and TikTok.
Collaborated cross-functionally to ensure content alignment with business objectives and cultural values, tracking KPIs to measure campaign effectiveness and identify areas for improvement.
Raqtan Group
|Coffee Marketing & Communication Manager
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Summary
Managed marketing and communication initiatives for Raqtan Group's coffee division, focusing on brand awareness and community engagement.
Highlights
Spearheaded communication strategies that significantly enhanced brand awareness for the coffee division while respecting local coffee culture and traditions.
Developed and produced culturally-appropriate marketing materials, fostering strong connections with local community values.
Cultivated robust relationships with key community leaders and stakeholders within the coffee industry to support marketing initiatives.
Directed the planning, design, content creation, and production of all marketing materials, ensuring brand consistency and impact.
Managed and resolved communication-related issues promptly and efficiently, maintaining positive stakeholder relations.
Qavashop.com
|Content Manager
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Summary
Directed content creation and strategy for Qavashop.com, optimizing digital presence and ensuring brand consistency.
Highlights
Spearheaded comprehensive content creation activities across all Qavashop channels, producing engaging and informative content to drive user interaction.
Collaborated closely with the marketing team to develop and implement a cohesive digital content strategy that aligned with business goals.
Revamped the Qvashop.com blog, increasing organic traffic by 40% within six months through strategic content optimization.
Authored, edited, and monitored all brand-related communications, including blog posts and newsletters, ensuring adherence to brand standards and strategic objectives.
The Collegian
|News Reporter and Feature Stories Writer
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Summary
Reported and wrote culturally sensitive news and feature stories for The Collegian, building community relationships and applying professional journalistic standards.
Highlights
Covered diverse community stories with cultural sensitivity and awareness, ensuring balanced and respectful representation.
Developed strong storytelling skills through the consistent production of compelling feature articles.
Cultivated relationships with community members to ensure accurate representation and foster trust in reporting.
Applied Associated Press Stylebook guidelines rigorously, maintaining high journalistic standards while preserving cultural context in all published content.
Education
Ashland University
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Ashland, Ohio, USA
Grade: 3.216
Skills
Marketing Strategy
Content Strategy, Digital Marketing, Brand Voice Development, Campaign Management, KPI Analysis, Market Research.
Content Creation & Optimization
Content Development, SEO, Blog Management, Newsletter Creation, Social Media Content, Copywriting, Editing.
Communication & Engagement
Marketing Communications, Community Engagement, Public Relations, Stakeholder Management, Cross-functional Collaboration, Intercultural Communication.
Data & Analytics
Data-driven Strategies, Google Ads Optimization, Organic Traffic Growth, Performance Tracking, Reporting.
Cultural Sensitivity
Saudi & Gulf Traditions, Culturally Appropriate Content, Authentic Representation.
Journalism & Storytelling
News Reporting, Feature Writing, Storytelling, Associated Press Stylebook.