London, England, United Kingdom
Self-employed
Summary
Founded MISU, a Brand Behaviour Studio designing how brands act across digital products, services and culture. I help organisations turn strategy into coherent experiences, from proposition and journey design to UX, content, AI tools and service logic.
Highlights
Independent work via MISU for R/GA, Moncler account: Designed UX/UI mockups, prompt logic and functional annotations for an AI-powered shopping experience, helping translate emerging technology into a clear luxury retail interaction.
The Fourth: Developed the brand and digital experience direction for London’s first postnatal concierge, shaping the proposition, content structure and customer journey around recovery, care and maternal support.
Loop Table Tennis, stealth: Led the strategy, concept and experience design for a new kind of table tennis club in London, combining real-time table booking, tiered coaching and community-led access into one platform.