Madhu Yadav Rajireddygari
Hyderabad, India.About
Highly accomplished Senior Software Engineer with over 4 years of experience specializing in scalable web application development, leveraging JavaScript, TypeScript, Angular, and React.js. Expert in architecting high-performance, cloud-based solutions on AWS for high-traffic platforms, with a proven track record in leading frontend architecture, optimizing application performance, and mentoring junior developers to drive project success and efficient delivery.
Work
Yupp video services
|Senior Software Engineer
Hyderabad, Telangana, India
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Summary
Led critical frontend architecture design and full-stack development for high-traffic OTT platforms, enhancing system performance and developer efficiency.
Highlights
Spearheaded the architecture and development of a reusable UI component library, standardizing design patterns across multiple applications and reducing overall development time by 30-40%.
Engineered a high-concurrency real-time commenting system, mirroring YouTube's architecture, using PubNub to ensure synchronized, low-latency communication across web and mobile platforms.
Led frontend architecture design for high-traffic OTT platforms, collaborating with cross-functional teams to define frameworks, component structures, and technical roadmaps.
Managed end-to-end delivery of multiple concurrent client projects, ensuring 100% adherence to timelines and quality while providing technical guidance to junior developers.
Designed a custom Google IMA SDK parser to overcome native support limitations on TV platforms, enabling seamless ad playback and directly increasing ad revenue generation.
Yupptv India Pvt Ltd
|Software Engineer
Hyderabad, Telangana, India
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Summary
Developed and optimized video streaming applications for Smart TVs and web platforms, significantly expanding user reach and enhancing cross-device experiences.
Highlights
Developed and deployed native-quality Smart TV applications for Samsung (Tizen OS) and LG (webOS), significantly expanding the platform's user reach.
Built a custom Chromecast receiver application, enabling smooth content casting from mobile devices to external screens, enhancing the cross-device user experience.
Optimized video playback performance by integrating JW Player with dynamic preroll and midroll ad insertion, resolving critical production issues related to streaming stability.
Implemented responsive, accessible, and mobile-first web designs using HTML5, CSS3, and JavaScript, ensuring cross-browser compatibility and superior user engagement.
Awards
Top Performer Award
Awarded By
Yupp Video Services
Recognized for delivering outstanding results in the Watcho Freedom project, ensuring efficient implementation and success. Awarded for consistent high-quality output, technical expertise, and attention to detail.
Certificates
Java Certification
Issued By
NPTEL IIT Kharagpur
Skills
Frontend Development
Angular, React, Redux, TypeScript, JavaScript, Java, HTML/SCSS, UI Component Library, Responsive Design, Cross-browser Compatibility.
Backend & Databases
Express.js, MongoDB, High-concurrency Systems.
Cloud Platforms
AWS.
Tools & Methodologies
Git, GitLab, JIRA, Postman, VS Code, Agile Development, Technical Guidance, Project Delivery.
Video & Streaming Technologies
OTT Platforms, Google IMA SDK, JW Player, Chromecast, Smart TV Development (Tizen OS, webOS), Ad Insertion.
System Architecture
Frontend Architecture, Scalable Web Applications, High-traffic Platforms, Real-time Systems, Performance Optimization.