About
Work
Blox
|Sr. Product Designer
Summary
Devised the workflow of an Al virtual assistant to guide home buyers through initial property searches, achieving an average session duration of 8 minutes, indicating strong user interests. Drove the creation of a design system encompassing the CRM, website, and broker app to boost brand recognition; this initiative reduced design inconsistencies by 60% across all platforms. Crafted interactive prototypes using Figma for three major RM App updates; these enhancements led to improved user feedback scores, showcasing a 30% increase in overall satisfaction ratings. Led the transition to a paperless practise by implementing a digital booking system, increasing efficiency of RMs by 30%.
Revo
|Sr. Product Designer
Summary
United a team of 7 designers to improve the performance of the Revo app; personally led 8 design sprints, increased individual designer productivity by 10% on sprint tasks. Spearheaded the redesign and successful launch of V2 of the platform, used by thousands of stakeholders, enabling the shipping of 15 new features based on customer feedback. Interviewed 15+ users across USA and Canada to identify pain points in the existing user interface, which informed the development of three new key features on the platform.
Borderfree Technologies
|Product Designer
Summary
Designed customer-facing payment flows within a cross-border e- commerce platform, resulting in a 15% increase in successful transaction rates and a 10% reduction in cart abandonment annually. Owned the creation of brand standards, design systems and building sites, leading to development of 3 new websites and increasing brand recognition by 25% within six months. Launched an initiative to gather qualitative data through weekly usability tests, which produced insights from 20+ users on the new features before each release cycle, ensuring alignment with customer needs.
AdmitKard
|UX Design Intern
Summary
Created 'The Ultimate Study Abroad Planning Tool,' an industry-standard report that provided key insights on the education process, achieving 500+ downloads within the first quarter and a 4.5-star rating. As the first design intern, established a robust design culture, implemented an agile design process and onboarded 1 team member to design thinking principles.