About
Accomplished entrepreneur and international trade specialist with expertise in establishing and scaling import-export operations within the luxury beauty sector. Successfully introduced and cultivated a portfolio of high-end South Korean skincare brands, including LG Household & Health Care's prestigious lines, to the discerning UK market. Proven ability to develop robust distribution networks, drive market penetration, and manage complex supply chains, positioning businesses for significant growth and competitive advantage.
Work
London, England, United Kingdom of Great Britain and Northern Ireland
Summary
Spearheaded the establishment and growth of a specialized import-export business, successfully introducing high-end South Korean cosmetics and skincare brands to the UK market.
Highlights
Established and cultivated exclusive import and distribution partnerships with LG Household & Health Care, successfully introducing three prestigious Korean luxury beauty brands (The History of Whoo, SU:M37°, O HUI) into the discerning UK market.
Built and expanded a robust B2B distribution network across the UK, engaging directly with key beauty salons and independent distributors to drive market penetration for luxury skincare lines.
Developed and executed tailored go-to-market strategies for each brand, leveraging unique product differentiators (e.g., royal court formulas, natural fermentation, skin science) to resonate with target consumer segments and achieve initial sales targets.
Managed end-to-end international supply chain operations, including import logistics, customs clearance, and regulatory compliance, ensuring efficient product delivery from South Korea to the UK.
Identified and capitalized on emerging market trends in K-beauty, positioning the business for sustained growth and securing a competitive edge in the UK's luxury cosmetics sector.
Languages
English
Korean
Skills
Business Development
Market Entry, Distribution Channel Development, Strategic Partnerships, B2B Sales, Market Research.
International Trade
Import/Export Operations, Supply Chain Management, Logistics, Customs Clearance, Regulatory Compliance.
Brand Management
Luxury Brands, Product Positioning, Go-to-Market Strategy, K-Beauty, Skincare, Cosmetics.
Entrepreneurship
Business Strategy, Operations Management, Client Relationship Management, Negotiation, Problem-Solving.
Product Knowledge
The History of Whoo, SU:M37°, O HUI, Korean Skincare, Anti-aging, Fermentation Technology, Herbal Skincare.