About
Seasoned product designer with 10+ years of experience turning complex systems into usable, high-impact digital products. Proven track record leading end-to-end UX strategy, design systems, and product transformations in fast-paced environments. From scaling design maturity to launching Al-powered features, I drive clarity, adoption, and measurable outcomes - not just screens.
Work
Bitmovin
|Senior Product Designer
→
Highlights
Led design maturity transformation (NN/g Level 1 → 3+), introducing systems, research, and strategy.
Redesigned the analytics platform: -47% troubleshooting time, +38% daily active users.
Created encoding templates system: reduced setup time by 75%, boosted feature adoption by 42%.
Mastercard Digital Labs
|Contractor, Product Design
→
Highlights
Shaped contextual onboarding experiences using Al to reduce abandonment and speed up activation.
Rapid prototyping of financial journeys across verticals (transit, banking, insurance).
Delivered validated concepts in under a week, supporting strategy and delivery across teams.
Infobip
|Senior Product Designer
→
Highlights
Led redesign of Customer Data Platform: +42% feature adoption, +29% NPS improvement.
Built a no-code automation tool (Formulas) used by 74% of customers within 3 months.
Redesigned Forms builder: 8× usage increase, adopted patterns reused across platform.
Designed high-trust financial tools (Aide & Moi) with a focus on accessibility and dignity.
Pevex
|UX Designer
→
Highlights
Designed the company's first webshop and loyalty features — increased signups by 203%.
Cineplexx SEE
|UX/UI Designer
→
Highlights
Led digital design across regions; launched apps, redesigned web, built internal tools.
Education
2nd Economics High School
Languages
English
C1
German
A2
Croatian
Native
Certificates
UX Deliverables, Storytelling for UX
Issued By
NN/g
The One-Person UX Team
Issued By
NN/g
Cultivating Creative Collaboration
Issued By
Ideo U