About
Highly accomplished executive with 25 years of international experience in general management, marketing, and sales across technology, telecommunications, and renewable energy sectors. Proven leader in integrated operations, product, and business development, skilled in brand development, digital marketing, business intelligence, and team management. Drives significant revenue growth, market expansion, and operational efficiency through strategic planning and impactful project execution, with a strong background in startup environments and business reorganization.
Work
ETIC Soluções e Tecnologia Lda
|Business and Growth Director
Luanda, Luanda, Angola
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Summary
Directing sales and marketing strategy, portfolio development, and market expansion to drive future growth for a technology solutions provider.
Highlights
Lead and develop high-performing sales and marketing teams, fostering a culture of continuous improvement and strategic alignment.
Formulate and execute data-driven market strategies, identifying key growth opportunities and competitive advantages.
Cultivate and expand a robust portfolio of strategic partners, enhancing market reach and solution offerings.
ETIC Soluções e Tecnologia Lda
|Commercial and Project Manager
Luanda, Luanda, Angola
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Summary
Managed commercial operations and project delivery, driving sales growth and operational efficiency through strategic restructuring and client engagement.
Highlights
Restructured the sales department, implemented a new sales process, and built a new team, securing 15 new deals and 5 new customers within the first month, boosting sales performance.
Negotiated 2 recurring fee contracts, enhancing revenue by 75% from US$ 128K to US$ 224K, aligning with financial growth strategies.
Achieved US$ 100K in hardware and software license sales within three months of 2023 by implementing targeted sales strategies and market analysis.
Negotiated US$ 500K in projects in 2022, currently deployed in 2023, using strategic negotiation and project planning skills.
Successfully managed and deployed a Security Lab project on schedule and within budget by perfecting resource allocation and monitoring project milestones using project management tools.
Glober Telecomunicações e Energia
|General Manager / Owner
São José dos Campos, São Paulo, Brazil
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Summary
Directed comprehensive business operations, strategic initiatives, and market expansion as General Manager and Owner, driving significant revenue growth and operational efficiency.
Highlights
Developed and executed a labor risk reduction plan, integrating process revisions, electronic toll adoption, and vehicle tracking, which increased safety compliance by 20%.
Orchestrated a reorganization plan, reducing headcount by 30% and refining processes, leading to a 15% revenue increase within one year through strategic operational improvements.
Formulated a business plan for the solar energy market, establishing a new revenue stream projected to constitute 15% of total revenue within 5 years.
Secured a new telecommunication contract, expanding operational reach to São José dos Campos, enhancing market presence and increasing market share by 10%.
Achieved 100% revenue growth over 7 years (14% annually) by implementing strategic planning, process optimization, and market expansion initiatives.
Independent Consulting
|Business Consultant
São Paulo, São Paulo, Brazil
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Summary
Provided strategic consulting services, developing customer acquisition and market positioning plans for telecommunications and multimedia solutions startups.
Highlights
Devised a customer acquisition plan for Fiberwork, a telecommunications startup, resulting in a 30% increase in client base using FTTX technology.
Formulated a strategic positioning plan for Microgen Consulting, enhancing market presence and competitive edge, leading to a 20% market share increase.
VSB International
|Consultant
São Paulo, São Paulo, Brazil
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Summary
Provided consulting services focused on business plan development, revenue assurance, and operational efficiency for VSB International.
Highlights
Crafted comprehensive business plans, specifications, and launch strategies for new products, improving revenue accuracy by 15% through process scenario analysis.
Conducted interconnection validation, identifying and mitigating revenue losses, thereby improving financial accuracy and operational efficiency by 10%.
Optimized Detraf through business rules revision, maximizing revenue streams and enhancing operational efficiency, increasing revenue by 12%.
Developed a detailed business plan for the Traffic Matrix project, outlining strategies for successful implementation and revenue generation, leading to a 15% increase in project ROI.
Net One Telecomunicações
|Commercial Manager
Luanda, Luanda, Angola
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Summary
Led omnichannel sales and team management, driving market expansion and revenue growth through strategic sales initiatives and partner network development.
Highlights
Led omnichannel sales team management, including stores, resellers, and corporate sales, increasing sales performance by 20% through strategic planning and team development.
Designed and implemented goals and sales bonus programs, resulting in a 25% increase in sales performance and team motivation.
Coordinated the establishment of 3 new stores, significantly expanding market presence and customer reach, increasing sales by 30%.
Developed a door-to-door sales team and expanded the reseller network from 30 to 70, boosting sales channels and revenue opportunities, resulting in a 40% increase in sales.
Refocused corporate sales strategy, increasing revenue share from 7% to 16% of gross revenue through targeted sales initiatives, leveraging market analysis.
Angola Telecom
|Marketing and Sales Consultant
Luanda, Luanda, Angola
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Summary
Consulted on marketing and sales strategy, driving market penetration and customer acquisition for Angola Telecom's Wi-Fi service.
Highlights
Defined and executed Angola Telecom's Wi-Fi service strategy, achieving successful market penetration and customer adoption, increasing customer base by 20%.
Launched Angola Telecom Wi-Fi service, defining pricing, target markets, and sales channels, generating US$ 130,000 in revenues within the first 3 months.
Contributed to the Angola Telecom 2010 marketing plan, leveraging strategic insights to enhance market positioning and customer engagement, increasing market share by 15%.
Mentored 2 Product Managers in best practices for product management, business planning, forecasting, and roadmap development, enhancing their strategic capabilities and productivity by 20%.
Verisign Brasil
|Product Manager
São Paulo, São Paulo, Brazil
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Summary
Managed full product life cycles, product positioning, and market strategies, driving product adoption, portfolio expansion, and operational efficiency.
Highlights
Managed product life cycles, positioned products, identified new opportunities, and developed business plans, increasing product adoption by 25%.
Expanded product portfolio by developing three new products, which accounted for 50% of 2009 revenues through innovative market strategies.
Reformulated internet product information, resulting in a 300% increase in new customer contacts through enhanced online visibility and strategic marketing efforts.
Collaborated on a project to downsize and migrate a Mainframe solution to Windows, reducing Opex by US$ 1 million annually, extending product life, and enabling new service development.
Embratel
|Managed product lifecycle for Clearinghouse Business Unit
Rio de Janeiro, Rio de Janeiro, Brazil
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Summary
Managed product lifecycle for the Clearinghouse Business Unit, driving product development and customer satisfaction.
Highlights
Managed product lifecycle for Clearinghouse Business Unit, driving product development and customer satisfaction, resulting in a 20% increase in customer retention.
Agilent Technologies
|Managed key accounts
São Paulo, São Paulo, Brazil
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Summary
Managed key accounts, fostering client relationships and achieving significant revenue growth.
Highlights
Managed key accounts, fostering strong client relationships and achieving significant revenue growth, increasing client base by 15%.
Hewlett Packard
|Sales Engineering
São Paulo, São Paulo, Brazil
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Summary
Provided sales engineering support, contributing to successful sales strategies and customer satisfaction.
Highlights
Provided sales engineering, contributing to successful sales strategies and customer satisfaction, leading to a 20% increase in sales performance.
Metalúrgica Adelco
|Technical Sales Solutions Engineer
São Paulo, São Paulo, Brazil
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Summary
Engineered technical sales solutions, improving product offerings and enhancing customer experience.
Highlights
Engineered technical sales solutions, improving product offerings and enhancing customer experience, resulting in a 15% increase in customer satisfaction.
Atos Automação Industrial
|Industrial Automation Training Portfolio Restructuring
São Paulo, São Paulo, Brazil
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Summary
Restructured the industrial automation training portfolio, creating new programs and enhancing training efficiency.
Highlights
Restructured industrial automation training portfolio, creating two new trainings, modernizing existing ones, and training about 1,000 people, enhancing training efficiency by 20%.
Education
HSM University
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Specialization
Strategic Business Management
INSPER
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MBA
Marketing
UNIFEI
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Bachelor
Electrical Engineering
Languages
English
Fluent
Portuguese
Native
French
Conversational
Spanish
Proficient
Certificates
Lean Governance Program
Issued By
Board Academy
Board Starter Training Program
Issued By
Board Academy
Productivity and Time Management
Issued By
Escola Conquer
Communication and Oratory - Assertive Communication
Issued By
Escola Conquer
Consultative Sales in the Digital World
Issued By
DNA de Vendas
Corporate Strategy
Issued By
Coursera (University of London)
Competitive Strategy
Issued By
Coursera (LMU)
Market Driven Innovation Management
Issued By
ESPM
Balanced Scorecard
Issued By
FGV
High Performance in Sales
Issued By
Dale Carnegie
Certificate in Mobile Communication
Issued By
Informa Telecoms and Media
Skills
Business Strategy & Development
Strategic Planning, Market Analysis, Business Intelligence, Business Development, Business Reorganization, Product Development, Go-to-Market Strategy, Startup Environments, Revenue Diversification.
Sales & Marketing Management
Omnichannel Sales, Digital Marketing, Brand Development, Sales Management, Key Account Management, Sales Engineering, Customer Acquisition, Market Penetration, Sales Process Optimization, Pricing Strategy.
Project & Program Management
Project Management, Agile Methodologies, Resource Allocation, Project Delivery, Cloud Migration, ERP Implementation, Security Lab Deployment, Milestone Tracking, Budget Management.
Leadership & Operations Management
General Management, Team Leadership, Operations Management, Process Optimization, Cross-functional Collaboration, Stakeholder Management, Mentoring, Safety Compliance, Reorganization.
Technical Expertise
Technology Solutions, Telecommunications, Renewable Energy, Cloud Technologies, ERP Software, FTTX Technology, Mainframe to Windows Migration, System Integration, Hardware & Software Licensing.
Financial Acumen
Revenue Growth, Cost Savings, ROI Analysis, Financial Planning, Budget Management, Revenue Assurance, Contract Negotiation.
Client & Partner Relations
Customer Relationship Management, Customer Retention, Customer Satisfaction, Partner Portfolio Development, Strategic Negotiation, Client Requirements Analysis.