Mattie Lee

Product Designer
Los Angeles, US.

About

A multi-faceted designer and systems thinker focused on shaping intelligent, human-centered experiences, bridging hardware and software, machine intelligence, and thoughtful design. Proven ability to lead design initiatives, drive innovation, and deliver impactful products that align with strategic business goals and user needs.

Work

Ford Motor Company
|

Senior Product Designer

Summary

Spearheaded designs of the Human-Machine Interface (HMI) and vehicle experience for an upcoming affordable next-generation Electric Vehicle (EV) platform.

Highlights

Pioneered a first-of-its-kind in-vehicle ecosystem, seamlessly integrating hardware and software to enable modularity, personalization, and adaptive user experiences.

Developed a unique, accessible UX architecture and interaction paradigms, influencing company-wide design systems and standards.

Directed the design of the Charging and Energy experience, unifying two next-generation platforms into a cohesive, adaptive, and accessible system for first-time EV drivers.

Collaborated with cross-functional engineering and product teams to align user needs with technical feasibility and cost targets, significantly influencing key product decisions.

Optimized hardware and software integration to enhance in-vehicle experience while achieving a total vehicle cost reduction of over $30,000.

Canoo
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Lead Product Designer

Summary

Led design of the HMI, AI-enhanced fleet management for Canoo Lifestyle Delivery Vehicle (EV), and a confidential vehicle data analytics mobile Progressive Web App.

Highlights

Designed the Human-Machine Interface (HMI) in collaboration with cross-functional teams, defining vehicle behaviors and product specifications while ensuring compliance with legal and homologation requirements.

Developed AI assistant response models that structured insights across summary, causality, and recommendations, enhancing explainability and presenting findings at the Google Cloud Conference.

Executed comprehensive user research to balance the needs of commercial fleets and individual consumers, directly supporting the company's strategic pivot and ensuring long-term product viability.

Improved driver experience and safety by reducing cognitive load and interaction time by up to 33% through iterative usability testing and behavior-first design.

Architected and implemented scalable design systems with semantic tokens and modular components, increasing component insertion by 200% and significantly boosting productivity, consistency, and accessibility.

Streamlined design operations and collaborated with a small UX team to reduce design turnaround times by 20% while upholding high-quality deliverables.

Business Insight Collective
|

Lead Product Designer

Summary

Led user interface and experience design and supported front-end development of Tomato Admin, an ERP & CRM for supermarkets in South Korea. (Total 1 year, 3 months of experience within this period)

Highlights

Managed a cross-functional team of three researchers and engineers, overseeing product design, launches, and quality assurance for an ERP & CRM platform.

Established and maintained an internal design system and developer implementation guidelines, significantly enhancing stakeholder communication and streamlining development workflows.

Successfully launched UI/UX for multiple products, contributing to front-end development by implementing components, micro-interactions, and layouts using HTML/CSS/jQuery.

Optimized product UX, contributing to a 150% increase in customer acquisition and securing over $40M in Series A and Series B funding.

InTheCore Business Platform
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User Experience Designer

Summary

Designed and launched a mobile web app that brought smart home functionality to 250+ hotels in South Korea, enabling energy-efficient user journeys and generating an average of $100K in annual savings per client. (Total 8 months of experience within this period)

Highlights

Spearheaded the design and successful launch of a mobile web application, integrating smart home functionality across 250+ hotels in South Korea, driving energy-efficient user journeys and generating an average of $100K in annual savings per client.

Education

ArtCenter College of Design

B.S.

Interaction Design

Awards

Provost's List

Awarded By

ArtCenter College of Design

Awarded for exceptional academic achievement and scholarly excellence.

Spark Awards Gold Winner

Awarded By

HP Tribe

Recognized with a prestigious Gold award for outstanding design and innovation.

IDEA Awards Finalist

Awarded By

HP Tribe

Achieved finalist status in the highly competitive International Design Excellence Awards (IDEA).

Languages

English

Native

Korean

Native

Skills

Design

Accessibility, Atomic Principles, Contextual Inquiry, Design Systems, Documentation, Graphic Design, Heuristics Analysis, Inclusive Design, Information Architecture, Interaction Design, Mental Models, Participatory Design, Product Strategy, Product Thinking, Prototypes, Storyboarding, System Design, Usability Study, User Experience, User Flow, User Interface, User Interview, User Journey, User Personas, User Research, User Testing, UX Principles, Visual Design, Wireframes.

AI & Systems Thinking

Artificial Intelligence, Generative AI, Model Behavior Design, Data Visualization.

Development

CSS, Git, HTML, Java, Javascript, jQuery, Next.js, Processing, React, SASS, SCSS, TailwindCSS, Typescript, Vue.

Tools

Figma, Framer, Illustrator, InDesign, IntelliJ IDEA, Photoshop, Sketch, VSCode, Adobe Suite.

Mattie Lee