Work
Denver, Colorado, US
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Summary
Currently leading global partner marketing initiatives to drive significant pipeline and revenue growth through integrated campaigns and strategic program development.
Highlights
Developed and led integrated co-marketing campaigns, generating $15.5M in influenced pipeline and $4.5M in closed-won revenue.
Achieved 35% YoY global MDF investment growth by implementing a Through-Channel Marketing Automation platform for scalable demand generation across Tier 2/3 partners.
Executed regional Partner Summits and Symposiums across EMEA, APAC, and North America, increasing opportunity registration by 25% YoY.
Denver, Colorado, US
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Summary
Scaled global partner marketing operations, driving substantial MDF program ROI and enhancing partner engagement and retention.
Highlights
Managed a $1.5M MDF program, achieving a 5x annual ROI on partner-sourced leads through strategic scaling of the global partner marketing team.
Increased partner portal adoption by 35%, reversing historical declines through streamlined user experience and content strategy.
Co-led the development of a partner-first program with SVP Partner Sales, significantly elevating partner retention and global alliance recruitment.
Integrated partners into corporate events, generating $3.5M in sourced revenue and achieving over 90% partner event satisfaction.
Denver, Colorado, US
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Summary
Directed field and channel marketing strategies, delivering substantial revenue and pipeline growth through partner collaboration.
Highlights
Generated $7.5M in revenue through partner-driven demand generation, supporting over $13M in pipeline in collaboration with key partners.
Increased regional opportunity pipeline by 38% by driving focused partner campaign execution.
Orchestrated comprehensive field and channel marketing initiatives to align with sales objectives and drive market penetration.
Denver, Colorado, US
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Summary
Executed multi-channel marketing strategies to significantly grow partner-influenced revenue and enhance deal registration efficiency.
Highlights
Executed multi-channel marketing strategies, significantly growing partner-influenced revenue from 25% to 41%.
Streamlined partner portal UX and content strategy, driving a 28% increase in deal registration.
Collaborated cross-functionally to optimize partner engagement and sales enablement tools.
Melville, New York, US
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Summary
Directed global partner marketing efforts to increase channel pipeline and drive incremental revenue through MDF investments.
Highlights
Increased channel pipeline by 65% through integrated go-to-market programs with key partners including DMRs, VARs, and OEMs.
Managed Market Development Fund (MDF) investments, driving 23% YoY growth and generating $1.1M in incremental revenue.
Strategically aligned marketing efforts with sales teams to expand market reach and partner engagement.
New York, New York, US
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Summary
Drove significant platform adoption and partner onboarding through strategic co-marketing and demand generation.
Highlights
Boosted qualified platform adoption by 220% through strategic co-marketing and targeted lead generation initiatives.
Onboarded 27 strategic partners by developing and executing comprehensive marketing and demand generation campaigns.
Developed robust partner ecosystem strategies to accelerate market penetration and product visibility.
Holtsville, New York, US
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Summary
Managed global partner roadshows and developed award-winning marketing campaigns to enhance partner satisfaction and engagement.
Highlights
Managed global partner roadshows across 32 cities and 3 regions (AMER, EMEA, LATAM), educating over 5,000 resellers.
Achieved a 55% increase in partner satisfaction by delivering impactful educational content and engagement opportunities.
Developed an award-winning joint marketing campaign in collaboration with Microsoft, enhancing brand visibility and partner collaboration.
Islandia, New York, US
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Summary
Led a cross-functional team to produce and optimize enterprise-level marketing content and oversee end-to-end content operations.
Highlights
Led a cross-functional team in producing and optimizing enterprise-level marketing content, including product collateral and sales enablement tools.
Oversaw end-to-end content operations across digital and print platforms, ensuring consistent brand messaging.
Developed strategic corporate communications and case studies to support market positioning and product launches.
Stamford, Connecticut, US
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Summary
Directed integrated B2B marketing and partner channel strategies, incorporating PR, analyst relations, and demand generation.
Highlights
Directed integrated B2B marketing and partner channel strategies to drive market growth.
Incorporated PR, analyst relations, and paid media to enhance brand visibility and lead generation.
Implemented automated lead nurturing processes to optimize conversion rates and sales pipeline.
Seattle, Washington, US
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Summary
Architected and launched multi-touch marketing campaigns for enterprise software, blending digital content strategy, partner enablement, and event-driven engagement.
Highlights
Architected and launched multi-touch marketing campaigns for enterprise software solutions.
Developed digital content strategies and partner enablement initiatives to drive market penetration.
Integrated event-driven engagement to support demand generation and build strategic partnerships.
New York, New York, US
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Summary
Spearheaded corporate communication strategies, combining brand messaging, go-to-market assets, and targeted media outreach.
Highlights
Spearheaded corporate communication strategies to enhance brand messaging and market presence.
Developed comprehensive go-to-market assets and digital collateral for product launches and sales support.
Executed targeted media outreach campaigns to amplify brand visibility and industry recognition.
Roslyn, New York, US
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Summary
Led production of multilingual, multimedia content to support global product launches and contributed as a Technical Writer/Senior Copywriter.
Highlights
Led the production of multilingual, multimedia content to effectively support global product launches.
Contributed significantly to content development in earlier roles as a Technical Writer and Senior Copywriter.
Managed content lifecycle from ideation to delivery, ensuring alignment with corporate communication goals.
About
Dynamic and results-oriented global partner marketing executive with over 20 years of experience driving revenue growth through strategic channel enablement and go-to-market execution. Proven leader in building scalable partner programs, optimizing MDF investments, and spearheading partner-led demand generation. Adept at fostering high-impact relationships with VARs, MSPs, Distributors, OEMs, SIs, ISVs, and strategic alliances to achieve significant pipeline and revenue growth.
Volunteer
Habitat for Humanity, Alteryx for Good
|Volunteer & Organizer
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Summary
Volunteered and organized initiatives for community impact as part of corporate social responsibility programs.
Highlights
Contributed to community development projects through active participation and event organization.
Awards
Member of Multiple “Rope Teams" for Extraordinary Teamwork
Awarded By
Alteryx
Recognized for exceptional teamwork and collaboration within Alteryx.
CRN 5-Star Partner Program Architect
Awarded By
FalconStor, Alteryx, Azul Systems
Acknowledged for expertise in designing and implementing high-performing partner programs.
Computerworld Top 100 Emerging Companies
Awarded By
Nitorum Corporation
Recognition for Nitorum Corporation's status as a top emerging company.
Best of VarVision Channel Marketing Program
Awarded By
MetaInfo
Awarded for excellence in channel marketing program development.
Board Member
Awarded By
Whaleman Foundation
Served as a board member, contributing to the foundation's mission and strategic direction.
Microsoft Marketing 2004 Partner of the Year
Awarded By
Symbol Technologies
Awarded for outstanding marketing partnership with Microsoft.
Skills
Integrated Campaign Execution
Integrated Marketing, Campaign Management, Multi-channel Marketing, Demand Generation.
Channel GTM Strategy
Go-to-Market (GTM) Strategy, Channel Strategy, Market Entry, Strategic Planning.
MDF Optimization
Market Development Funds (MDF), Budget Optimization, ROI Tracking, Performance Measurement.
Partner Enablement & Automation
Partner Enablement, Automation, Sales Enablement, Training Programs.
Cross-Functional Leadership
Leadership, Team Management, Cross-functional Collaboration, Stakeholder Management.
Partner Portal (PRM)
Partner Relationship Management (PRM), Portal Management, User Experience (UX), Content Strategy.
Revenue Attribution & Pipeline Growth
Revenue Growth, Pipeline Management, Attribution Modeling, Sales Funnel Optimization.
Asana
Project Management Software, Workflow Management.
Salesforce
CRM, Sales Automation, Customer Relationship Management.
Partner Program Development (3-Tier)
Partner Programs, Program Design, Tiered Programs, Ecosystem Development.
Incentive Programs
Incentive Management, Channel Incentives, Performance Incentives.
Channel Marketing Automation (TCMA Platforms)
Marketing Automation, Through-Channel Marketing Automation (TCMA), Digital Marketing.
Strategic Marketing Alliance Management
Strategic Alliances, Alliance Management, Partnership Development, Co-marketing.
MDF Strategy & ROI Tracking
MDF Strategy, ROI Tracking, Investment Management, Performance Analytics.
Partner Co-Marketing & Enablement
Co-marketing, Partner Enablement, Joint Marketing, Sales Enablement.
Global Partner Summits & Events
Event Management, Global Events, Partner Summits, Conference Planning.
Partner Portal Optimization & Adoption
Partner Portal, Portal Optimization, User Adoption, Digital Platforms.
SaaS, Cloud, Security, DR, IT Infrastructure
SaaS, Cloud Computing, Cybersecurity, Disaster Recovery (DR), IT Infrastructure.