Michael AJIH

Business Analyst
London, GB.

About

Highly adaptable Business Analyst with over 4 years of experience delivering impactful solutions across Ecommerce, Utilities/Energy, MarTech, and Charity sectors. Adept at bridging the gap between business and technical teams, I excel in requirements gathering, stakeholder engagement, and process optimization to drive significant efficiency gains and project success. My expertise in platforms like Commercetools and BigCommerce, coupled with Agile methodologies, enables me to translate complex business needs into actionable technical solutions that accelerate productivity and achieve strategic outcomes.

Work

AyataCommerce
|

Business Analyst

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Led business analysis for the Commercetools Foundry Starter Pack, establishing a robust development environment to accelerate onboarding and meet evolving business requirements.

Highlights

Implemented a comprehensive Commercetools Foundry development environment, integrating OOTB features and bespoke enhancements for Search, Content, PIM, Payment, Loyalty, Email, Tax, and Shipping third-party platforms.

Achieved a 30% reduction in environment setup time by streamlining technical processes and knowledge transfer, significantly accelerating team productivity.

Facilitated cross-functional workshops to gather and clarify stakeholder needs, ensuring rapid onboarding and efficient address of business requirements.

Delivered a scalable framework for future project onboarding and knowledge sharing, ensuring customisations aligned with business requirements for faster project launches.

AyataCommerce
|

Business Analyst (Oxfam RFI, Demo & Solution Delivery Project)

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Served as Business Analyst for Oxfam's RFI, RFP, Demo, and solution delivery, addressing key eCommerce challenges through CommerceTools solutions.

Highlights

Managed responses to client requirements and RFI processes, mapping Oxfam's needs to actionable CT Foundry solutions.

Presented solution demonstrations addressing site performance, scalability, search, and personalisation challenges using scenario-based presentations.

Coordinated with technical and business teams to ensure seamless knowledge transfer and project alignment, delivering comprehensive solution documentation for stakeholder decision-making.

Projected a significant increase in operational efficiency through strategic solution recommendations, enhancing stakeholder engagement and securing buy-in for proposed architecture.

AyataCommerce
|

Business Analyst (Tilewarehouse Migration Project)

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Redesigned Tilewarehouse's migration process, centralizing hosting and code management, and introducing an alternative checkout/payment solution.

Highlights

Redesigned the client's migration process by centralising hosting, configuration, and code management, enhancing operational control and flexibility.

Introduced an alternative checkout/payment solution, reducing reliance on standard BigCommerce connectors and enabling dynamic pricing models.

Enhanced sales performance by supporting location-based dynamic pricing models, directly impacting buyer engagement.

AyataCommerce
|

Business Analyst (Dr. Martens BAU Project)

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Oversaw the full lifecycle of feature enhancements, system upgrades, and issue resolution, ensuring seamless delivery aligned with business objectives.

Highlights

Managed the full lifecycle of feature enhancements, system upgrades, and issue resolution, ensuring seamless delivery aligned with business objectives.

Partnered proactively with cross-functional teams to elevate user experience and address platform challenges.

Maintained high standards of system reliability and performance, contributing to a stable and efficient platform environment.

Foolproof
|

Senior Consultant

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Analyzed website performance and provided data-driven recommendations for a Telecom project, supporting key business requirements.

Highlights

Analyzed the Telecom project website, driving insights and providing recommendations to support key business requirements.

Liaised effectively with product owners and developers to clarify requirements, ensuring deliverables aligned with client needs and overall business benefits.

MRM UK
|

Senior Digital Analyst

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Collaborated with Microsoft's Global Data & Insights team as a Marketing Coordinator, providing insights and resources to empower strategic decision-making.

Highlights

Optimised Microsoft Partners' newsletter campaigns by enhancing targeting, personalisation, and overall user experience, leading to improved engagement.

Managed the Microsoft Education event measurement framework, analyzing pre- and post-event data to assess impact among students and teachers.

Produced weekly web performance reports across three major accounts using Adobe Analytics, Sprinklr, and Power BI, driving actionable recommendations for digital marketing strategies.

Developed analytics dashboards and comprehensive reports (Excel, PowerPoint, Word), translating complex data into clear, actionable insights for diverse teams.

Led reporting for Resilience Site, Audience Analysis, and UK Digital Events, identifying top-performing content and key audience trends to inform content strategy.

Cognizant
|

Digital Business Analyst

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Collaborated with development and business intelligence teams to analyze business requirements, leveraging advanced data visualization tools for actionable insights.

Highlights

Led a team of five new-starters to successfully redesign the search layout for both men's and women's product categories for ASOS, enhancing customer experience.

Created and implemented a Google Analytics checklist to identify optimisation opportunities, recommending future-state processes directly to stakeholders.

Identified key project stakeholders and developed detailed customer personas to guide solution design and delivery.

Conducted and presented primary and secondary market research studies using Similarweb, supporting strategic planning and marketing initiatives, notably analyzing Centrica's market position within the utilities and energy sector.

Cognizant
|

Junior Test Analyst

London, England, United Kingdom of Great Britain and Northern Ireland

Summary

Maintained and distributed daily status reports on gas and electricity smart meter interfaces, ensuring all stakeholders were kept informed and up to date.

Highlights

Maintained and distributed daily status reports on gas and electricity smart meter interfaces, ensuring all stakeholders were kept informed and up to date.

Collaborated with the portfolio team to identify, log, and track defects during device testing, utilising HP ALM software and adhering to detailed test plans, scripts, and cases.

Supported quality assurance processes by ensuring testing outcomes aligned with expected results and documenting findings for process improvement.

Volunteer

Citizens Advice Bureau
|

Volunteer Gateway Assessor

Summary

Assessed client needs and provided initial guidance for Citizens Advice Bureau services.

Terrence Higgins Trust
|

Administration Assistant

Summary

Provided administrative support to the Terrence Higgins Trust.

WADI
|

Monitoring & Evaluation Officer

Summary

Monitored and evaluated program effectiveness for WADI.

Education

University of Plymouth
Plymouth, England, United Kingdom of Great Britain and Northern Ireland

BSc (Hons)

Business Management/Travel & Tourism

Grade: First Class

Certificates

Fluent Fundamentals
Agile Immersion Training
Waterfall Methodology
Power BI Reporting 70-778
Scrum Fundamental Certified
OneTrust Certified Privacy Management Professional (GDPR)
Prince2 Foundation (AMBCS)
Sprinklr Social Analyst Pro

Skills

eCommerce Platforms

Commercetools platform, BigCommerce platform.

Data & Analytics

Social Analytics (Sprinklr), Data Visualisation (Power BI), Market Research (Similarweb), Adobe Analytics, Google Analytics, Excel, PowerPoint, Word.

Project & Process Management

Agile Methodology (Scrum, Kanban Framework), Process Flow Diagram, SDLC Best Principles, JIRA, Confluence, Miro, Waterfall Methodology, HP ALM software.

Stakeholder Management

Stakeholder Engagement, Cross-functional Collaboration, Requirements Elicitation, Knowledge Transfer.

Business Analysis & Strategy

Requirements Documentation, Solution Design, User Experience (UX), Platform Optimization, Content Strategy, Customer Personas.

Technical Tools & Software

SharePoint, Miro, JIRA, Confluence.