About
Highly adaptable Business Analyst with over 4 years of experience delivering impactful solutions across Ecommerce, Utilities/Energy, MarTech, and Charity sectors. Adept at bridging the gap between business and technical teams, I excel in requirements gathering, stakeholder engagement, and process optimization to drive significant efficiency gains and project success. My expertise in platforms like Commercetools and BigCommerce, coupled with Agile methodologies, enables me to translate complex business needs into actionable technical solutions that accelerate productivity and achieve strategic outcomes.
Work
AyataCommerce
|Business Analyst
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Led business analysis for the Commercetools Foundry Starter Pack, establishing a robust development environment to accelerate onboarding and meet evolving business requirements.
Highlights
Implemented a comprehensive Commercetools Foundry development environment, integrating OOTB features and bespoke enhancements for Search, Content, PIM, Payment, Loyalty, Email, Tax, and Shipping third-party platforms.
Achieved a 30% reduction in environment setup time by streamlining technical processes and knowledge transfer, significantly accelerating team productivity.
Facilitated cross-functional workshops to gather and clarify stakeholder needs, ensuring rapid onboarding and efficient address of business requirements.
Delivered a scalable framework for future project onboarding and knowledge sharing, ensuring customisations aligned with business requirements for faster project launches.
AyataCommerce
|Business Analyst (Oxfam RFI, Demo & Solution Delivery Project)
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Served as Business Analyst for Oxfam's RFI, RFP, Demo, and solution delivery, addressing key eCommerce challenges through CommerceTools solutions.
Highlights
Managed responses to client requirements and RFI processes, mapping Oxfam's needs to actionable CT Foundry solutions.
Presented solution demonstrations addressing site performance, scalability, search, and personalisation challenges using scenario-based presentations.
Coordinated with technical and business teams to ensure seamless knowledge transfer and project alignment, delivering comprehensive solution documentation for stakeholder decision-making.
Projected a significant increase in operational efficiency through strategic solution recommendations, enhancing stakeholder engagement and securing buy-in for proposed architecture.
AyataCommerce
|Business Analyst (Tilewarehouse Migration Project)
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Redesigned Tilewarehouse's migration process, centralizing hosting and code management, and introducing an alternative checkout/payment solution.
Highlights
Redesigned the client's migration process by centralising hosting, configuration, and code management, enhancing operational control and flexibility.
Introduced an alternative checkout/payment solution, reducing reliance on standard BigCommerce connectors and enabling dynamic pricing models.
Enhanced sales performance by supporting location-based dynamic pricing models, directly impacting buyer engagement.
AyataCommerce
|Business Analyst (Dr. Martens BAU Project)
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Oversaw the full lifecycle of feature enhancements, system upgrades, and issue resolution, ensuring seamless delivery aligned with business objectives.
Highlights
Managed the full lifecycle of feature enhancements, system upgrades, and issue resolution, ensuring seamless delivery aligned with business objectives.
Partnered proactively with cross-functional teams to elevate user experience and address platform challenges.
Maintained high standards of system reliability and performance, contributing to a stable and efficient platform environment.
Foolproof
|Senior Consultant
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Analyzed website performance and provided data-driven recommendations for a Telecom project, supporting key business requirements.
Highlights
Analyzed the Telecom project website, driving insights and providing recommendations to support key business requirements.
Liaised effectively with product owners and developers to clarify requirements, ensuring deliverables aligned with client needs and overall business benefits.
MRM UK
|Senior Digital Analyst
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Collaborated with Microsoft's Global Data & Insights team as a Marketing Coordinator, providing insights and resources to empower strategic decision-making.
Highlights
Optimised Microsoft Partners' newsletter campaigns by enhancing targeting, personalisation, and overall user experience, leading to improved engagement.
Managed the Microsoft Education event measurement framework, analyzing pre- and post-event data to assess impact among students and teachers.
Produced weekly web performance reports across three major accounts using Adobe Analytics, Sprinklr, and Power BI, driving actionable recommendations for digital marketing strategies.
Developed analytics dashboards and comprehensive reports (Excel, PowerPoint, Word), translating complex data into clear, actionable insights for diverse teams.
Led reporting for Resilience Site, Audience Analysis, and UK Digital Events, identifying top-performing content and key audience trends to inform content strategy.
Cognizant
|Digital Business Analyst
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Collaborated with development and business intelligence teams to analyze business requirements, leveraging advanced data visualization tools for actionable insights.
Highlights
Led a team of five new-starters to successfully redesign the search layout for both men's and women's product categories for ASOS, enhancing customer experience.
Created and implemented a Google Analytics checklist to identify optimisation opportunities, recommending future-state processes directly to stakeholders.
Identified key project stakeholders and developed detailed customer personas to guide solution design and delivery.
Conducted and presented primary and secondary market research studies using Similarweb, supporting strategic planning and marketing initiatives, notably analyzing Centrica's market position within the utilities and energy sector.
Cognizant
|Junior Test Analyst
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Maintained and distributed daily status reports on gas and electricity smart meter interfaces, ensuring all stakeholders were kept informed and up to date.
Highlights
Maintained and distributed daily status reports on gas and electricity smart meter interfaces, ensuring all stakeholders were kept informed and up to date.
Collaborated with the portfolio team to identify, log, and track defects during device testing, utilising HP ALM software and adhering to detailed test plans, scripts, and cases.
Supported quality assurance processes by ensuring testing outcomes aligned with expected results and documenting findings for process improvement.
Volunteer
Citizens Advice Bureau
|Volunteer Gateway Assessor
→
Summary
Assessed client needs and provided initial guidance for Citizens Advice Bureau services.
Terrence Higgins Trust
|Administration Assistant
→
Summary
Provided administrative support to the Terrence Higgins Trust.
WADI
|Monitoring & Evaluation Officer
→
Summary
Monitored and evaluated program effectiveness for WADI.
Education
University of Plymouth
BSc (Hons)
Business Management/Travel & Tourism
Grade: First Class
Certificates
Fluent Fundamentals
Agile Immersion Training
Waterfall Methodology
Power BI Reporting 70-778
Scrum Fundamental Certified
OneTrust Certified Privacy Management Professional (GDPR)
Prince2 Foundation (AMBCS)
Sprinklr Social Analyst Pro
Skills
eCommerce Platforms
Commercetools platform, BigCommerce platform.
Data & Analytics
Social Analytics (Sprinklr), Data Visualisation (Power BI), Market Research (Similarweb), Adobe Analytics, Google Analytics, Excel, PowerPoint, Word.
Project & Process Management
Agile Methodology (Scrum, Kanban Framework), Process Flow Diagram, SDLC Best Principles, JIRA, Confluence, Miro, Waterfall Methodology, HP ALM software.
Stakeholder Management
Stakeholder Engagement, Cross-functional Collaboration, Requirements Elicitation, Knowledge Transfer.
Business Analysis & Strategy
Requirements Documentation, Solution Design, User Experience (UX), Platform Optimization, Content Strategy, Customer Personas.
Technical Tools & Software
SharePoint, Miro, JIRA, Confluence.