About
Highly organized and results-driven professional with a strong background in administrative management and digital media strategy. Proven ability to optimize operations, enhance brand visibility, and drive audience engagement through data-driven campaigns and effective content creation. Eager to leverage a blend of technical proficiency, leadership, and analytical skills to contribute to organizational growth and achieve impactful results.
Work
Pokuase Head Office, Ghana
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Summary
Directed administrative and digital media operations, enhancing organizational performance and brand visibility through strategic campaign execution and meticulous oversight.
Highlights
Directed comprehensive administrative functions, encompassing office operations, scheduling, and resource management, ensuring seamless organizational performance and contributing to operational efficiency.
Managed financial processes, including budgeting and expense tracking, and successfully negotiated with vendors to achieve cost efficiencies and support operational goals.
Led and mentored administrative teams, fostering professional development and maintaining high standards of efficiency and accountability across all operations.
Designed and executed multi-platform digital media campaigns across Instagram, LinkedIn, and YouTube, significantly enhancing brand visibility and audience engagement.
Leveraged analytics tools to monitor digital performance, generating data-driven reports that informed strategic marketing decisions and optimized campaign effectiveness.
Managed end-to-end content creation and curation, including graphics, videos, and written posts, ensuring strict alignment with organizational messaging and aesthetic standards.
Oversaw comprehensive website maintenance and updates, optimizing for enhanced user experience, improved SEO rankings, and superior mobile responsiveness.
Ensured strict compliance with data protection laws and digital marketing regulations, safeguarding sensitive organizational and client information.
Konongo Area Office, Ghana
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Summary
Supported environmental compliance and public awareness initiatives, contributing to regulatory oversight and community education programs.
Highlights
Conducted environmental compliance and enforcement monitoring across diverse sectors, including manufacturing, energy, healthcare, hospitality, infrastructure, mining, and quarry sites.
Performed comprehensive screening and on-site inspections for various projects, ensuring adherence to environmental standards and regulations.
Investigated a range of environmental complaints, including air, noise, land, and water pollution, to identify root causes and inform corrective actions.
Contributed to public awareness programs, educating communities on environmental best practices and regulatory requirements to foster sustainability.
Ghana
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Summary
Produced high-quality web content and optimized digital presence, driving organic traffic and enhancing online engagement.
Highlights
Created engaging, high-quality web content, including blog posts, articles, landing pages, and product descriptions, tailored to target audiences and brand voice.
Optimized web content for search engines (SEO) using Yoast and Ahrefs, strategically incorporating keywords to significantly boost organic traffic and search rankings.
Edited and proofread all content to ensure exceptional clarity, accuracy, and adherence to established style guides.
Managed comprehensive content calendars, ensuring timely delivery of materials across diverse platforms including websites, social media, and email campaigns.
Updated and refreshed existing web content to maintain relevance, improve performance, and ensure compliance with current SEO best practices.
Analyzed content performance using Google Analytics, leveraging data to measure engagement and refine strategies for increased impact and ROI.
Ensured all content adhered to accessibility standards and digital regulations, maintaining inclusivity and legal compliance.
Stayed current with industry trends, emerging platforms, and content tools, consistently producing innovative and competitive web content.
Ghana
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Summary
Managed social media strategy and customer service operations, significantly boosting brand awareness and enhancing client satisfaction.
Highlights
Developed and executed comprehensive social media strategies across Instagram, Twitter, and TikTok, significantly boosting brand awareness and audience engagement.
Created, curated, and scheduled high-impact content, including posts, videos, and graphics, ensuring consistent brand voice and alignment with marketing objectives.
Monitored social media analytics using Google Analytics, leveraging insights to optimize campaigns for maximum reach and impact.
Managed customer inquiries and feedback across social media and other channels, ensuring timely and professional resolutions that maintained high satisfaction.
Oversaw customer service interactions, effectively addressing concerns and processing requests to maintain high satisfaction and loyalty.
Maintained strict brand consistency across all digital channels, ensuring communications consistently reflected organizational values and aesthetic standards.
Utilized Salesforce CRM to meticulously track customer interactions, document feedback, and enhance service processes for improved efficiency.
Volunteer
Swedru Senior High School - SWESCO
|Head Boys Prefect (Assistant)
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Summary
Provided student leadership and administrative support, fostering a positive school environment and ensuring adherence to regulations.
Highlights
Cultivated a positive and inclusive school environment by setting a respectful tone and promoting academic excellence among students.
Enforced school rules and regulations, contributing to improved student discipline and maintenance of order.
Acted as a key liaison between students, teachers, and administration, effectively addressing concerns and facilitating constructive feedback.
Awards
SRC President
Awarded By
Swedru Senior High School
Awarded for leadership and representation of the student body as the Students' Representative Council President.
Head Boys Prefect (Assistant)
Awarded By
Swedru Senior High School
Recognized for leadership and exemplary conduct in supporting the Head Boy role and school administration.
Languages
English
Skills
Digital Marketing & Content
Digital Marketing, SEO, Content Creation, Content Curation, Social Media Strategy, Campaign Management, Brand Consistency, User Experience (UX), Mobile Responsiveness, WordPress, Canva, Figma, Adobe Illustrator.
Data Analysis & Management
Data Analysis, SPSS, STATA, Data Quality, Data Management, Data Governance, Google Analytics, MySQL, Analytical Skills.
Administrative & Operations
Administrative Management, Office Operations, Scheduling, Resource Management, Financial Processes, Budgeting, Expense Tracking, Vendor Negotiations, Customer Service, CRM Systems, HubSpot CRM, Zoho CRM, Salesforce CRM, Organizational Skills, Problem-Solving.
Web Development
HTML, CSS, JavaScript.
Geographic Information Systems (GIS)
Remote Sensing, ArcMap, ArcGIS.
Project Management
IT Project Management.
Office & Collaboration Tools
Microsoft Office Suite, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft Access, Microsoft Project, Google Workspace, Google Meet.
Professional Skills
Communication, Interpersonal Skills, Time Management, Attention to Detail, Accuracy, Presentation Skills, Teamwork, Collaboration, Numeracy, Leadership.