Anjali
Senior Copywriter/Lead/Strategist
Bengaluru, IN.About
Dynamic Senior Copywriter and Content Strategist with 5 years of experience transforming ideas into high-impact Hindi and English content for digital, advertising, and government campaigns. Proven ability to drive measurable results, including over 5,000 bookings and 40%+ engagement growth across diverse sectors like spiritual-tech, education, and rural development. Blends strategic insight, creative storytelling, and data-backed planning to deliver compelling content that connects, converts, and achieves significant business and communication objectives.
Work
Appsforbharat
|Senior Marketing Copywriter | Content Lead
Bengaluru, Karnataka, India
→
Summary
Led end-to-end content strategy and creation for the puja vertical, driving significant bookings and revenue growth through persuasive copy and data-backed planning.
Highlights
Spearheaded content strategy and creation for the puja vertical, generating over 5,000 bookings through high-performing campaign copy.
Drove a 33% increase in the puja vertical's revenue, growing from ₹6 crore to ₹8 crore through strategic copywriting, creative storytelling, and data-backed content planning.
Designed and executed high-impact social media campaigns (reels, posts, creatives), boosting engagement by over 40% within three months.
Authored 1,000+ long-form and short-form scripts, significantly improving conversion rates across performance marketing, social media, and promotional campaigns.
Centum Advertising
|Senior Copywriter
Delhi, NCR, India
→
Summary
Created and executed digital content campaigns for government ministries and SME clients, leveraging research-backed strategies to ensure clarity and broad reach.
Highlights
Developed and executed digital content campaigns for key government entities, including the Ministry of Rural Development and Ministry of AYUSH, and various SME clients.
Formulated research-backed content strategies, ensuring campaign effectiveness and broad reach for diverse government and private sector organizations.
Collaborated with clients to customize platform-specific copy, enhancing clarity and reach across various digital channels.
Contributed to the Lakhpati Didi Swaraj Abhiyan by developing impactful content and awareness messaging for government communication campaigns.
Vermillion Communication
|Copywriter
Chandigarh, Punjab, India
→
Summary
Developed impactful Information, Education, and Communication (IEC) content and ad copy for community awareness campaigns, targeting diverse audiences and ensuring brand consistency.
Highlights
Developed impactful Information, Education, and Communication (IEC) content and ad copy for community awareness campaigns, effectively reaching rural and semi-urban audiences.
Assisted in branding and copy development for Haryana Panchayat, ensuring content simplicity and accessibility for regional stakeholders.
Produced creative ad copy specifically tailored for regional markets, enhancing local relevance and engagement across various campaigns.
ADDA247
|Hindi Content Writer
Gurugram, Haryana, India
→
Summary
Created engaging Hindi content for the SSC Adda app, significantly increasing student engagement and strengthening user outreach through localization efforts.
Highlights
Created engaging Hindi content for the SSC Adda app, significantly increasing student engagement and platform user outreach.
Managed the end-to-end creation of notifications, video scripts, and campaign creatives, consistently meeting tight deadlines.
Contributed to translation and localization initiatives, effectively strengthening Hindi user outreach and accessibility for a broader audience.
Kaivalya Communication
|PR Intern
Lucknow, Uttar Pradesh, India
→
Summary
Supported PR campaigns and media relations, drafting press releases and monitoring media to build strong communication.
Highlights
Supported press conferences and media monitoring activities, contributing to comprehensive PR campaigns.
Drafted impactful press releases and developed strong media communication materials for various initiatives.
DNP Hindi News Portal
|Desk Reporter, News Writer
Noida, Uttar Pradesh, India
→
Summary
Reported and wrote on diverse beats including Political, Lifestyle, and Entertainment, ensuring content accuracy and quality for a broad audience.
Highlights
Reported and wrote engaging articles across Political, Lifestyle, and Entertainment beats, reaching a broad audience.
Proofread and edited diverse content pieces, ensuring accuracy, clarity, and adherence to editorial standards.
IPAC
|Content Writer (Intern)
Delhi, NCR, India
→
Summary
Developed impactful Hindi scripts and content for Vidhan Sabha election campaigns, supporting PR efforts across multiple constituencies.
Highlights
Developed impactful Hindi scripts and content specifically for Vidhan Sabha election campaigns.
Provided crucial PR campaign support for four constituencies, aiding in strategic communication efforts and outreach.
Amar Ujala
|Intern
Noida, Uttar Pradesh, India
→
Summary
Assisted in news reporting, feature writing, and article creation for a prominent media house, supporting editorial teams.
Highlights
Assisted in comprehensive news reporting, contributing to daily editorial content and timely publications.
Gained practical experience in feature writing and article creation, supporting editorial teams in a fast-paced media environment.
Education
Makhanlal Chaturvedi National University of Journalism and Communication
→
Master of Journalism (MJ)
Advertising & Public Relations
Grade: A+
Ram Lal Anand College (University of Delhi)
→
Bachelor of Arts (Hons) (BJMC)
Hindi Journalism
Grade: A+
Sarvodaya Co-Ed School
→
12th Grade
Arts
Grade: A+
Awards
School Topper & Youth Parliament (National Level) - 1st Prize (President)
Awarded By
School / Youth Parliament
Awarded 1st Prize as School Topper and for participation in the National Level Youth Parliament, demonstrating leadership and public speaking skills.
1st Prize - Punjabi Poem Competition & Debate Competition
Awarded By
School / Competition Organizer
Secured 1st Prize in both Punjabi Poem and Debate Competitions, highlighting strong linguistic and persuasive communication abilities.
State Level Long Jump - 3rd Position
Awarded By
State Athletics Association
Achieved 3rd Position in the State Level Long Jump competition, demonstrating athletic prowess and dedication.
Languages
Punjabi
English
Hindi
Skills
Copywriting
Persuasive Copywriting, Ad Copy, SEO Copywriting, Scriptwriting, IEC Content.
AI Tools
ChatGPT, Claude, Perplexity, Gemini AI.
Leadership
Team Leadership, Decision-Making, Motivation.
Project Management
Planning, Execution, Timely Delivery.
Public Relations
Brand Image Management, Media Relations, Crisis Communication.
Analytics
Google Analytics, Campaign Analysis, Website Performance, Data-Driven Insights.
Content Creation & Editing
Canva, Photoshop, Kinemaster, Copywriting, Scriptwriting, Storytelling, Content Development.
Time Management
Prioritization, Deadline Management.
Communication
Effective Communication, Stakeholder Communication, Clear Communication, Verbal Communication, Written Communication.
Teamwork
Collaboration, Cross-functional Teams.
Critical Thinking
Problem Analysis, Logical Solutions.
Content Strategy
Hindi Content Strategy, English Content Strategy, Content Planning, Campaign Strategy, Digital Strategy.
Digital Marketing
Social Media Marketing, Performance Marketing, Campaign Management, Brand Visibility, Conversion Optimization.
Localization
Hindi Localization, Translation, User Outreach.
Government Communications
Public Awareness Campaigns, Ministry Communications.
Journalism
News Reporting, Feature Writing, Editorial, Proofreading, Article Creation.