Mokhtar Elareshi

About

Elareshi is an Associate Professor in Public Relations Department, College of Communication, University of Sharjah, UAE. I have worked in PR, and Media and Communications Studies (Al Ain University, UAE 2019-2022), and a former Head of Media Department at Azzaytuna University 2003-2006. He graduated in Media and Communications Studies (BA) and Public Relations (MA) at the University of Benghazi (Libya), and Media and Communication Studies (PhD) at University of Leicester (UK). Elareshi has got sound working and teaching experience in large Libyan universities such as Tripoli University and Misurata University. At these universities, he effectively delivered, designed, led, developed, supervised and taught several subjects in the UG/PG programmes. He is also very familiar with the processes of university administration, having worked as a head of department in Arab and western universities. I also manage different research projects and grants (around US$ 263,000) in Media and Communication, and PR. Most of my publications are indexed Scopus and international prestige journals.

Work

University of Sharjah
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Associate Professor

United Arab Emirates

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Al Ain University
|

Associate Professor

United Arab Emirates

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De Montford University
|

Project Assistant - Kimberlin Library

United Kingdom of Great Britain and Northern Ireland

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WDS A Xerox Company
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Customer Support Advisor • Providing customer support for Google clients via multiple touch points; • Accurately logging customer and product information into the company system; • Proactively developing skills and knowledge through effective use of systems; • Understanding customer care and apply to all customer touch points; • Sharing knowledge gained with team/business through effective knowledge transfer; • Maintaining a high standard in personal KPI targets as defined; and • Resolving end customer issues in a timely manner ensuring the customer is satisfied.

United Kingdom of Great Britain and Northern Ireland

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University of Leicester
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PhD candidate

United Kingdom of Great Britain and Northern Ireland

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University of Leicester
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Help Desk Advisor • Responded to a wide range of client enquiries relating to career service by email, phone and in person, able to communicate verbally with different clients providing information and using my understanding of the functions of the University to direct them to relevant resources and support. • Proficient in using of social media to communicate with different people. • Arranged different appointments which help to know how to deal with the public in a service capacity. • Responsible for posting, collecting posting shift and sorted into team trays.

United Kingdom of Great Britain and Northern Ireland

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University of Azzaytuna
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Lecturer and the Head Department of Media & Communication | • A Member of Committee Regulations for Faculty of Arts; • The Head of Examinations in Media Department; • A Member of Equivalences Committee; • Prepared for Media department modules; • Organised exams schedules, and examination; • Organised and managed the department meeting; • Taught modules: Foundation of Public Relations, Editorial Press, and Media Management; • Editor for the university’s newspaper.

Libya

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Misurata University
|

• I contributed modules for the Media Department; • Taught modules: An Introduction to Mass Communications and Media Management.

Libya

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University of Tripoli
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• Tutorials, supervised 8 senior students via to successful completion of their research; • Administrated the Public Relations Section; • A Member of Committee of Revision the Graduation Students for Arts & Media Department; • A Member of Committee the curriculum development in Arts & Media Department; • Taught modules: Foundation of Public Relations, Public Relations Practice, An Introduction to Mass Communications, and Secretarial Module.

Libya

→

University Elmergib
|

• I taught these modules Press Technologies, Research Methods, The Theories of Mass Media, and Introductory Mass Communications.

Libya

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Education

University of Leicester
United Kingdom of Great Britain and Northern Ireland

→

PhD

University of Benghazi
Libya

→

MA

University of Benghazi
Libya

→

Diploma

University of Benghazi
Libya

→

BA

Publications

Pakistani Newspapers Representation of Religious Groups

Published by

Journal of Ethnic and Cultural Studies

Summary

journal-article

Pandemic disruptions: Social media and pandemic news work of divergent Arab journalists

Published by

Journal of Applied Journalism & Media Studies

Summary

journal-article

Social media, media freedom and misinformation: Challenges faced by journalists in the Middle East and North Africa during early COVID-19

Published by

Global Media and Communication

Summary

journal-article

How Deutsche Welle Shapes Knowledge and Behaviour of Syrian Diaspora

Published by

Journalism and Media

Summary

journal-article

How Deutsche Welle Shapes Knowledge and Behaviour of Syrian Diaspora

Published by

Journalism and Media

Summary

journal-article

Data journalism usages in the Middle East (Jordan): Practices, policies and challenges

Published by

Journal of Digital Media & Policy

Summary

journal-article

Credibility and influence in health messaging: examining medical professionals' role on X in promoting N95 respirators during COVID-19

Published by

Information, Communication & Society

Summary

journal-article

The influence of age and gender on social TV acceptance

Published by

Online Journal of Communication and Media Technologies

Summary

journal-article

Connecting With the Hyper(dis)connected Audience: University Communication Attributes and Student Attitudes

Published by

SAGE Open

Summary

journal-article

Media representation of ethnic minorities in Pakistani newspapers

Published by

Studies in Ethnicity and Nationalism

Summary

journal-article

Evolving media consumption: integrating “Subscription Video‑on‑demand” (SVOD) and social TV through a uses and gratifications perspective

Published by

Cogent Social Sciences

Summary

journal-article

Public Engagement via Social Media Content: An Organisational Communication Aspect

Summary

book-chapter

Understanding the relationship between AI and gender on social TV content selection

Published by

Frontiers in Communication

Summary

journal-article

Determinants of journalists’ acceptance of using virtual reality (VR) in news production in the Middle East and North Africa (MENA)

Published by

Communications

Summary

journal-article

Evaluating University Attributes and Their Influence on Students’ Attitudes: The Mediating Role of Social Responsibility Communication

Published by

Administrative Sciences

Summary

journal-article

Evaluating University Attributes and Their Influence on Students’ Attitudes: The Mediating Role of Social Responsibility Communication

Published by

Administrative Sciences

Summary

journal-article

Seeking news and information through social networking sites: An experience of internally displaced people

Published by

Information Development

Summary

journal-article

Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development)

Summary

book-chapter

Predicting the level of social media use among journalists: machine learning analysis

Published by

Frontiers in Communication

Summary

journal-article

Public engagement through public service advertisements for health care awareness during early COVID-19 in Pakistan

Published by

Frontiers in Communication

Summary

journal-article

Technology-Enhanced Learning Acceptance in Pakistani Primary Education

Summary

book-chapter

Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

Published by

Electronics

Summary

journal-article

Understanding the Effects of Social Media Marketing on Customers' Bank Loyalty: A SEM Approach

Published by

Electronics

Summary

journal-article

Factors Indicating Media Dependency and Online Misinformation Sharing in Jordan

Published by

Sustainability

Summary

journal-article

Factors Indicating Media Dependency and Online Misinformation Sharing in Jordan

Published by

Sustainability

Summary

journal-article

E-Marketing and Customers’ Bank Loyalty Enhancement: Jordanians’ Perspectives

Summary

book-chapter

Perceptions of Incorporating Virtual Reality of Goggles in the Learning Management System in Developing Countries

Summary

book-chapter

Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ Perspectives

Summary

book-chapter

Technology Enhanced Learning Through Learning Management System and Virtual Reality Googles: A Critical Review

Summary

book-chapter

The Perceptions of Iraqi Internally Displaced Persons of Social Media Use during War and Conflict

Published by

Jurnal Komunikasi-Malaysian Journal of Communication

Summary

journal-article

Understanding Arab social TV viewers’ perceptions of virtual reality acceptance

Published by

Cogent Social Sciences

Summary

journal-article

Understanding Arab social TV viewers' perceptions of virtual reality acceptance

Published by

Cogent Social Sciences

Summary

journal-article

Gender as a moderating variable in online misinformation acceptance during COVID-19

Published by

Heliyon

Summary

journal-article

Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19

Published by

Information Sciences Letters

Summary

journal-article

SEM-ANN-based approach to understanding students’ academic-performance adoption of YouTube for learning during Covid

Published by

Heliyon

Summary

journal-article

Gulf Elites’ Dependence on International Press in Times of Crisis: The US-Iran crisis 2019-2020

Published by

Jurnal Komunikasi: Malaysian Journal of Communication

Summary

journal-article

Analyzing the Portrayals of Child Sexual Abuse of Urdu Newspapers in Developing Countries

Published by

Pertanika Journal of Social Science and Humanities

Summary

journal-article

Factors affecting social TV acceptance among Generation Z in Jordan

Published by

Acta Psychologica

Summary

journal-article

Smart interaction and social TV used by Jordanian University students

Published by

Technology in Society

Summary

journal-article

Iraqi University Students’ Emergency Remote Learning Experiences During Covid-19

Published by

International Journal of Interactive Mobile Technologies (iJIM)

Summary

journal-article

Students’ perceptions of mobile learning technology acceptance during Covid-19: WhatsApp in focus

Published by

Educational Media International

Summary

journal-article

SEM-ANN-based approach to understanding students’ academic-performance adoption of YouTube for learning during Covid

Published by

Heliyon

Summary

journal-article

Understanding Users' Social TV Content using Artificial Intelligence Approach: A Survey

Published by

International Conference of Modern Trends in Information and Communication Technology Industry (MTICTI)

Summary

conference-paper

Media and Non-media Students’ Feedback and Improvement of University Teaching and the Learning Environment

Summary

book-chapter

Using Online Platforms for Political Communication in Bahrain Election Campaigns

Published by

Pertanika Journal of Social Sciences and Humanities

Summary

journal-article

Using online platforms for political communication in bahrain election campaigns

Published by

Pertanika Journal of Social Sciences and Humanities

Summary

journal-article

Digital Media Usage Among Arab Journalists During Covid-19 Outbreak

Summary

book-chapter

Digital Media Usage Among Arab Journalists During Covid-19 Outbreak

Published by

Lecture Notes in Networks and Systems

Summary

book

E-Learning Acceptance During the Covid-19 Outbreak: A Cross-sectional Study

Summary

book-chapter

E-Learning Acceptance During the Covid-19 Outbreak: A Cross-sectional Study

Published by

Lecture Notes in Networks and Systems

Summary

book

Improving the Deaf and Hard of Hearing Internet Accessibility: JSL, Text-into-Sign Language Translator for Arabic

Summary

book-chapter

Improving the Deaf and Hard of Hearing Internet Accessibility: JSL, Text-into-Sign Language Translator for Arabic

Published by

Advances in Intelligent Systems and Computing

Summary

book

MEDIA AND SOCIAL CHANGE IN LIBYA

Published by

Routledge Handbook on Arab Media

Summary

journal-article

Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus

Published by

Convergence: The International Journal of Research into New Media Technologies

Summary

journal-article

Deep learning analysis of social media content used by Bahraini women: WhatsApp in focus

Published by

Convergence

Summary

journal-article

Media and Social Change in Libya

Published by

Routledge Handbook on Arab Media

Summary

book-chapter

The Influence of Trust, Security and Reliability of Multimedia Payment on the Adoption of EPS in Libya

Published by

Zenodo

Summary

journal-article

Deep Learning Analysis of Social Media Content Used by Bahraini women: WhatsApp in focus

Published by

Convergence: The International Journal of Research into New Media Technologies

Summary

journal-article

New Media and Hate Speech - Strategies of Confrontation: A study of university students in Jordan

Published by

OPCION

Summary

journal-article

Media in Saudi Arabia

Published by

The SAGE International Encyclopedia of Mass Media and Society. (pp. 1520-1522). SAGE Publications, Inc.

Summary

encyclopedia-entry

New media and hate speech: A study of university students in Jordan,Nuevos medios y discurso de odio: Un estudio de estudiantes universitarios en Jordania

Published by

Opcion

Summary

journal-article

Perceptions of online academics’ and Al-Jazeera.Net’s news coverage of the Egyptian political transformation 2013-2014

Published by

Jurnal Komunikasi: Malaysian Journal of Communication

Summary

journal-article

The influence of youtube videos on ELA during the COVID-19 outbreaks in Jordan

Published by

Proceedings of the International Conference on e-Learning, ICEL

Summary

conference-paper

University Students’ Awareness of Social Media Use and Hate Speech in Jordan

Published by

International Journal of Cyber Criminology

Summary

journal-article

The Impact of New-media Platforms on the Gulf Political Communication Landscape: Consumption and the Public Sphere

Published by

Global Perspectives on Media, Politics, Immigration, Advertising and Social Networking

Summary

book-chapter

Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya

Published by

Romanian Journal of Communication and Public Relations

Summary

journal-article

Digital and Interactive Social Media among Middle East Women: Empirical TAM Study

Published by

Journal of Communication Media Watch

Summary

journal-article

Digital and interactive social media among middle east women: Empirical TAM study

Published by

Media Watch

Summary

journal-article

Libyan PR participants’ perceptions of and motivations for studying PR in Libya

Published by

Romanian Journal of Communication and Public Relations

Summary

journal-article

University students' awareness of social media use and hate speech in Jordan

Published by

International Journal of Cyber Criminology

Summary

journal-article

University Students' Awareness of Social Media Use and Hate Speech in Jordan

Published by

International Journal of Cyber Criminology

Summary

journal-article

Personal Characteristics of Islamic Matrimonial Website Users in Saudi Arabia: An Empirical study

Published by

Journal of Arab & Muslim Media Research

Summary

journal-article

News Sites and Fake News in the Egyptian Political Transformation 2013-14: Aljazeera.net Case Study

Published by

KnE Social Sciences

Summary

journal-article

The Impact of Educated Users’ Interactions in Social Media (Facebook) in the Arab World

Published by

Journal of Arab & Muslim Media Research

Summary

journal-article

Public Relations Education in Libya: Evaluation of a quarter-century of PR academic teaching and practices

Summary

conference-paper

Impact of New Media Platforms on the Gulf Political Communication Landscape: Consumption patterns and public sphere

Summary

conference-paper

Perception of Bahraini Women towards the Use of WhatsApp: Empirical TAM study

Published by

the 1st Conference on Media and Communication (ICMC 2018)

Summary

conference-abstract

Exploring Arab Media Group’s Motivations for Using Facebook

Published by

Online Journal of Communication and Media Technologies

Summary

journal-article

Journalism Education in the GCC Region: University Students’ and Professionalism Perspectives

Published by

Journal of Communication Media Watch.

Summary

journal-article

Exploring Arab Media Group's Motivations for Using Facebook

Published by

Online Journal of Communication and Media Technologies

Summary

journal-article

Journalism education in the GCC region: University students’ and professionalism perspectives

Published by

Media Watch

Summary

journal-article

Personal characteristics of Islamic matrimonial website users in Saudi Arabia: An empirical study

Published by

Journal of Arab and Muslim Media Research

Summary

journal-article

The impact of educated users’ interactions on social media (Facebook) in the Arab world

Published by

Journal of Arab and Muslim Media Research

Summary

journal-article

What are the Characteristics of Saudis’ Matrimonial Websites Users? An Empirical Study

Published by

Paper presented at the National Communication Association (NCA) Conference, Dallas, Texas, US

Summary

conference-abstract

The Gulf in Western Hearts and Minds: The Dilemma of Stereotypes and Perceptions

Published by

Paper presented at the 8th Gulf Research Meeting Conference, University of Cambridge, UK

Summary

conference-paper

The Future of Journalism Education in the Digitalization Age: University Students’ and Professionalism Perspectives in GCC States

Published by

Paper presented at the 3rd International Conference on Communication and Management, Athens 24-27 April, Communication Institute of Greece.

Summary

conference-abstract

News Media Exposure and Political Communication among Libyan Elites at the Time of War

Published by

Mediterranean Journal of Social Sciences

Summary

journal-article

Social Impact of Digital Media: Growth pattern of Facebook in the Arab world

Published by

Journal of Communication Media Watch

Summary

journal-article

Politics, Divisions and (mis)use of Social Media

Published by

Information School, University of Sheffield

Summary

other

Social impact of digital media: Growth pattern of facebook in the Arab world

Published by

Media Watch

Summary

journal-article

News Media Exposure and Political Communication among Libyan Elites at the Time of War

Published by

Paper presented at the 6th International Conference on Humanities and Social Sciences, London

Summary

conference-paper

Contesting Hybrid Identities through Media Representation

Published by

Paper presented at Diaspora and Media working Group. The International Association for Media and Communication Research, IAMCR, Leicester

Summary

conference-abstract

Social Media in the Arab World: Communication and Public Opinion in the Gulf States

Published by

I.B Tauris

Summary

edited-book

Mobile Phone and Internet Usage in the GCC Region: University Students' Perspectives

Published by

Social Media in the Arab World: Communication and Public Opinion in the Gulf States

Summary

journal-article

The Future of Social Media in the GCC Region

Published by

Social Media in the Arab World: Communication and Public Opinion in the Gulf States

Summary

journal-article

The New Media as Alternative Medium in the GCC Region

Published by

Social Media in the Arab World: Communication and Public Opinion in the Gulf States

Summary

journal-article

The Significance of Social Media in the Arab World

Published by

Social Media in the Arab World: Communication and Public Opinion in the Gulf States

Summary

journal-article

Building Narratives: A Study of Terrorism Framing by Al Jazeera and Al Arabiya TV Networks

Published by

Arab Media & Society Journal

Summary

journal-article

How GCC Citizens Get Local News and Information about Their Communities

Published by

Paper presented at the Postgraduate Research Conference 12th June, Media and Communication Department

Summary

conference-paper

Building Narratives: A Study of Terrorism Framing by Al Jazeera and Al Arabiya TV Networks

Published by

Arab Media & Society

Summary

journal-article

The Use of Mobile Phone and Internet in Getting Local News in GCC regions: A university student study

Published by

Donnish Journal of Media and Communication Studies

Summary

journal-article

Arabic-language Newscasts in Four Non-Arab TV Channels: Form and content

Published by

Global Media Journal-Arabian Edition

Summary

journal-article

The New Media as Alternative media in the GCC Region: The Impact of Social Media on Public Opinion

Published by

Paper presented at the 5th Gulf Research Meeting 25-28 August 2014, Cambridge University

Summary

conference-paper

Audiences’ Attitudes toward Arabic and Non-Arabic Media Services Covering the Arab Uprisings

Published by

Global Media Journal-Arabian Edition

Summary

journal-article

Young adults’ Perception of Satellite TV News Services in Bahrain

Published by

Journal of Arab and Muslim Media Research

Summary

journal-article

Audiences' Attitudes toward Arabic and Non-Arabic Media Services Covering the Arab Uprisings

Published by

Paper presented at the New Directions in Media Research: Postgraduate Research Day 13th June, Media and Communication Department, University of Leicester

Summary

conference-paper

How GCC University Students Get Local News and Information

Published by

Studies in Media and Communication

Summary

journal-article

The Future of News Media in the Arab world

Published by

LAMBERT Academic Publishing

Summary

book

Young Bahrainis’ Use of and Perception of Satellite TV News Services

Published by

Paper presented at the Broadcast Education Association Conference

Summary

conference-paper

Young adults’ perceptions of satellite TV news services in Bahrain

Published by

Journal of Arab and Muslim Media Research

Summary

journal-article

University news consumption among young Libyan adults: Are new satellite TV news services displacing local TV news?

Published by

Paper presented at the New Directions in Media Research: Postgraduate Research Day 14th June, Media and Communication Department, University of Leicester

Summary

conference-paper

News Media in the Arab World: A Study of 10 Arab and Muslim Countries

Published by

Continuum, London

Summary

book-chapter

News Consumption in Libya

Published by

Cambridge Scholars Publishing

Summary

book

Credibility of Televised News in Libya: Are International News Services Trusted More Than Local News Services?

Published by

Journal of Middle East Media

Summary

journal-article

Patterns of News Media Consumption among Young People in Libya

Published by

Journal of African Media Studies

Summary

journal-article

Patterns of news media consumption among young people in Libya

Published by

Paper presented at the New Directions in Media Research: Postgraduate Research Day 13th June, Media and Communication Department, University of Leicester

Summary

conference-paper

Patterns of news media consumption among young people in libya

Published by

Journal of African Media Studies

Summary

journal-article

Patterns of news media consumption among young people in Libya

Published by

Journal of African Media Studies

Summary

journal-article

News Consumption among Young Libyan Adults

Published by

Arab Media & Society

Summary

journal-article

News Consumption among Young Libyan Adults: Are New Satellite TV News Services Displacing Local TV News?

Published by

Arab Media & Society Journal

Summary

journal-article

Young adults’ use of and perception of news satellite TV channels: The consumption of news among Libyan university students

Published by

Paper presented at the Conference of the Journeys across Media the JAM 2010- ‘The Audience Spectacular’

Summary

conference-paper

دور الكليات الجامعية في التوعية بفوائد الاستمار الخارجي في ليبيا

Published by

Journal of Al-Jamehi

Summary

journal-article

الرؤية الإدارية للعلاقات العامة وخصخصة الشركات في ليبيا

Published by

, Journal of Al-Buhuth Al-EalMiaa

Summary

journal-article

واقع العلاقات العامة في مختلف المؤسسات الليبية العامة في مدينة طرابلس: دراسة ميدانية تحليلية

Published by

Journal of Al-Buhuth Al-EalMiaa

Summary

journal-article

العلاقات العامة: الاسس والمبادئ

Published by

Journal of Al-Buhuth Al-Ealmiaa

Summary

book-review