About
A highly creative and user-focused Senior Product Designer with over 8 years of experience, Muhammad Sufyan Ali specializes in crafting impactful digital products for SaaS and E-commerce industries. Adept in end-to-end user-centered design, he leverages expertise in user research, usability testing, and cross-functional collaboration to drive significant user engagement and revenue growth. He is passionate about delivering intuitive, human-centric software design experiences that solve complex problems and enhance daily lives.
Work
UX/UI Design Consultant
|UX/UI Design Consultant
Lahore, Punjab, Pakistan
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Summary
Currently providing expert UX/UI design consultation, leveraging extensive experience to deliver strategic design solutions for diverse clients and drive impactful digital product development.
Highlights
Advised clients on advanced UX/UI strategies and design system implementation to optimize product usability and market adoption.
Daraz - Alibaba Group
|Sr. Regional Product Designer
Singapore, Singapore, Singapore
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Summary
Led end-to-end, user-centered design initiatives for Daraz's buyer growth department, significantly enhancing user engagement and driving revenue across five regional markets within the Alibaba Group.
Highlights
Drove a 20% increase in seller engagement and 15% revenue uplift by successfully launching key features including Coins, Influencer Hub, and Live Stream, impacting millions of users across five regional ventures.
Streamlined design processes by 25% through active contributions to the development and maintenance of Daraz's comprehensive design system, enhancing efficiency and consistency.
Collaborated cross-functionally with product managers, developers, and researchers in an Agile (Scrum) environment to deliver intuitive, scalable product solutions that aligned with business goals.
Transformed complex product requirements and user stories into high-fidelity mockups and prototypes, ensuring user-centric design aligned with business objectives and user needs.
Delivered responsive and accessible UI designs adhering to Material Design and WCAG accessibility standards, ensuring consistent, high-quality experiences across web and mobile platforms.
Partnered with engineering teams throughout the hand-off process to ensure pixel-perfect implementation, maintaining design integrity and user intent.
InvoZone Pvt Ltd
|Product Designer - UX/UI
Lahore, Punjab, Pakistan
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Summary
Ideated, designed, and launched 3 in-house SaaS digital products, significantly improving company-wide productivity, operational efficiency, and client service delivery for diverse domains.
Highlights
Successfully launched 3 in-house SaaS digital products, substantially enhancing company-wide productivity, operational efficiency, and overall client service delivery.
Partnered closely with cross-functional teams, including product managers and developers, to iterate and implement UX improvements grounded in customer feedback and usability research.
Delivered comprehensive end-to-end design solutions for web and mobile applications across diverse domains, including Crypto, SaaS, Blockchain, and Custom Enterprise Solutions.
Applied industry-standard design systems and frameworks, such as Material Design, Ant Design, and Uber Base, to ensure consistent UI/UX across all platforms and touchpoints.
Contegris Pvt Ltd
|UI/UX Designer
Lahore, Punjab, Pakistan
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Summary
Spearheaded UX strategy and design for OMNI Channel CRM solutions and ICT web-based products, enhancing user experience and retention for a diverse clientele including major banks and government organizations.
Highlights
Grew the company's LinkedIn presence by boosting visitor traffic by 35% and increasing engagement by 20% within one year through strategic digital content and design initiatives.
Led comprehensive branding and digital presence revamps across multiple touchpoints, including websites, exhibition landing pages, and marketing videos, to ensure cohesive brand identity.
Adapted and optimized design concepts for multi-format use, maintaining brand consistency across web, print, video, and social media platforms.
Collaborated closely with cross-functional teams, developers, and marketing departments to deliver high-impact visuals aligned with strategic business goals.
Education
Riphah International University
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Bachelor's Degree
Software Engineering
Awards
Speed Typist Award
Awarded By
Riphah International University
Recognized for exceptional typing proficiency and speed during academic pursuits.
Creative Lead - Annual Event
Awarded By
Riphah International University
Led creative initiatives and artistic direction for the university's annual event, ensuring successful execution and positive engagement.
Languages
English
Urdu
Spanish
Japanese
German
Skills
Product Design & Development
Product Design, Mobile App Design, Figma, Adobe Suite, Flutter, Material Design (Google), Design Systems & Style Guides, Visual & Interaction Design, Wireframing & Prototyping.
User Experience (UX) & Research
User Experience (UX) Design, User Interface (UI) Design, Usability Testing, User Research, Design Thinking.
Methodologies & Standards
Agile / Scrum Methodology, WCAG Accessibility Standards, Ant Design, Uber Base.