About
Highly motivated and results-driven professional with a strong foundation in digital arts, brand management, and operational leadership. Proven ability to elevate brand presence, drive engagement, and optimize team performance through strategic design and marketing initiatives. Eager to leverage a unique blend of creative vision and business acumen to contribute to innovative projects within the digital media and product management sectors.
Work
Cinnabon
|Assistant Manager
Vaughan, Ontario, Canada
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Summary
Led a team of 15+ employees, overseeing daily operations and enhancing customer experience at a high-volume retail location.
Highlights
Directed a team of 15+ staff, streamlining operational workflows and improving overall team productivity within three months.
Enhanced customer service standards, directly contributing to an improved store Google rating within the first quarter.
Managed inventory and supply chain logistics, ensuring optimal product availability and minimizing waste.
Cinnabon
|Crew Leader
Vaughan, Ontario, Canada
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Summary
Promoted to Assistant Manager within one month for exceptional leadership in managing team operations during peak business hours.
Highlights
Directed efficient team operations during peak hours, ensuring consistent service delivery and optimal customer flow.
Trained and mentored new crew members, accelerating their onboarding and integration into the team.
Maintained high standards of product quality and presentation, contributing to positive customer feedback and repeat business.
Volunteer
UW Filipino Student Association
|Design Coordinator
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Summary
Designed impactful digital campaigns that significantly increased event turnout and expanded the club's social media reach.
Highlights
Designed and deployed cohesive digital campaigns using Figma and Illustrator, boosting event turnout by 20%.
Grew the club’s social media following to over 1,000 in under a year through engaging visual content and strategic posting.
Collaborated with the marketing team to develop visually appealing promotional materials for cultural and social events.
UW Blockchain
|Graphics and Brand Manager
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Summary
Orchestrated a comprehensive rebrand and content strategy, significantly boosting sponsor engagement and online presence.
Highlights
Led a full organizational rebrand, developing a cohesive visual identity that reinforced the club's market position.
Implemented a new content strategy that increased sponsor response rates by 20%, securing vital funding for initiatives.
Drove Instagram engagement by 30% through targeted visual content, expanding the club's digital footprint and community reach.
UW Product Management
|Design Director
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Summary
Directed visual content creation across social platforms to promote events and maintain a consistent brand identity for UW Product Management.
Highlights
Developed and executed visual content strategies across diverse social media platforms, enhancing event promotion and visibility.
Collaborated cross-functionally with marketing teams to align visual assets with campaign goals and messaging.
Ensured consistent application of brand guidelines across all digital and print materials, strengthening organizational recognition.
UW Climbing Club
|Design Executive
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Summary
Designed graphic materials and merchandise to promote events and foster community for the Waterloo Climbing Club.
Highlights
Created compelling graphic materials for events, increasing awareness and participation within the club community.
Developed branded merchandise that boosted club visibility and fostered a stronger sense of community among members.
Maintained strict adherence to brand identity guidelines, ensuring a cohesive and professional visual representation for the club.
UW ACE Chapter
|Junior Marketing Executive
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Summary
Supported marketing campaigns and promotional activities to increase awareness and participation for the UW ACE Chapter.
Highlights
Assisted in developing promotional materials for chapter events and initiatives.
Contributed to social media content creation, helping to expand the chapter's online presence.
Supported outreach efforts to engage new members and promote the organization's values.
Project Tech Careers
|Design Coordinator
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Summary
Coordinated design efforts for various initiatives, supporting the organization's mission to empower individuals in tech careers.
Highlights
Assisted in the creation of digital assets for online workshops and career development resources.
Contributed to visual content for social media, enhancing engagement with target audiences.
Ensured design consistency across all platforms, reinforcing the organization's professional brand image.
Education
University of Waterloo
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Bachelor of Global Business and Digital Arts
Global Business and Digital Arts
Grade: President's Scholarship Recipient (90-94.9% admission average)
Courses
User Experience Design
Advanced User Experience Design and Research
Digital Media
Languages
English
Skills
Design & Digital Arts
Graphic Design, Brand Management, Visual Identity, User Experience Design (UXD), User Experience Research (UXR), Digital Media, Figma, Adobe Illustrator, Content Creation, Visual Storytelling.
Marketing & Communications
Content Strategy, Social Media Marketing, Digital Campaigns, Event Promotion, Audience Engagement, Public Relations, Community Building.
Leadership & Operations
Team Leadership, Operations Management, Customer Service, Team Productivity, Process Improvement, Cross-functional Collaboration, Mentorship, Strategic Planning.
Project Management
Project Coordination, Deadline Management, Resource Allocation, Problem Solving, Organizational Skills.