About
Dynamic Senior Account Executive with a proven track record in PR and communications, specializing in consumer tech, B2B manufacturing, nuclear, and logistics sectors. Adept at crafting high-impact media strategies, driving client success, and securing marquee coverage that aligns with business objectives. Recognized for exceptional performance, thought leadership, and ability to build trust and expand brand visibility across diverse industries.
Work
Torque Communications Pvt. Ltd.
|Senior Account Executive
Mumbai, Maharashtra, India
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Summary
Led strategic PR and communications initiatives for diverse clients, driving high-impact media coverage and enhancing brand reputation across multiple sectors.
Highlights
Secured extensive marquee media coverage for Truecaller across top-tier publications including Forbes India (video/podcast), Economic Times, and Hindustan Times, significantly building trust and expanding reach in Tier 2 and Tier 3 cities.
Directed full-cycle PR campaigns for Phillips Machine Tools, from business development to delivery, securing over 10 B2B stories in key industry publications (The Economic, HBL, HT, Mint, ET Manufacturing) and delivering comprehensive PR impact analyses.
Coordinated and executed international press tours to Russia and Turkey for Rosatom, securing impactful expert articles and coverage on advanced nuclear technology in prominent national and regional Indian media.
Managed end-to-end on-ground events for major brands like Myntra and Kisna Jewellery, overseeing influencer and paparazzi engagement, regional media outreach, and ensuring brand-aligned messaging.
Contributed to new business development by conducting in-depth competitive landscape research and actively participating in prospect meetings, identifying key opportunities for agency growth.
Promoted within one year from Account Executive to Senior Account Executive due to exceptional performance, demonstrated thought leadership, and strong client trust.
Torque Communications Pvt. Ltd.
|Account Executive
Mumbai, Maharashtra, India
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Summary
Executed comprehensive PR strategies, managed client accounts, and delivered impactful media relations for a diverse portfolio of clients.
Highlights
Secured significant regional and trade coverage for clients including Isthara, Neuworld Spirits, and Propelor in key industry publications such as ET Hospitality, ET Retail, Maritime Gateway, and Manufacturing Today, enhancing brand visibility across various sectors.
Successfully planned and executed the Pride Month DEI campaign coverage for Thoughtworks, securing placements in Economic Times, Midday, and All things Talent, amplifying diversity and inclusion initiatives.
Nominated to the POSH Committee, actively contributing to the development and implementation of an inclusive workplace culture within the agency.
Represented the agency as a guest speaker at educational institutes like SCoRe and St. Paul, sharing industry insights to support campus recruitment efforts.
Developed and delivered internal training modules on critical PR functions including media relations, press release drafting, storyline development, and event list management, enhancing team capabilities.
Education
University of Mumbai
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Bachelors
Multimedia & Mass Communication
Grade: 9.59
SIES College of Arts, Science & Commerce
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College
Arts, Science & Commerce
Languages
English
Hindi
Malayalam
Skills
PR & Communications
Client Servicing, Media Relations, Content Writing, Strategic Communications, Crisis Communications, Public Relations Strategy, Press Release Drafting, Storyline Development, Media Monitoring, PR Impact Analysis.
Campaign Management
Integrated Campaigns, DEI Campaigns, Product Launches, Brand Building, Event Management, Influencer Engagement, Paparazzi Management, Brand Alignment.
Business Development
Market Research, Competitive Analysis, Prospecting, Client Acquisition Support.
Cross-functional Collaboration
Stakeholder Management, Team Leadership, Internal Training, Campus Recruitment, POSH Committee.
Industry Expertise
Consumer Tech, B2B Manufacturing, Nuclear Sector, Logistics, Hospitality, Retail.