NICHOLAS DELMAN
Product Marketing Manager
New York, US.About
Strategic Product Marketing Manager with 6 years of experience driving significant growth for innovative digital solutions. Proven expert in leading cross-functional teams to execute successful go-to-market strategies, consistently enhancing product adoption and user engagement. Adept at crafting compelling messaging and leveraging data-driven insights to position products effectively, as demonstrated by increasing patient utilization by 45% and generating over $1.5M in ad revenue.
Work
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Summary
As Product Marketing Manager at Zocdoc, Nicholas spearheaded end-to-end product marketing strategies for Practice Solutions, significantly increasing product adoption and user engagement.
Highlights
Led the tier-one go-to-market strategy for Google Reserve scheduling solution, collaborating cross-functionally to achieve a 75% increase in adoption and 300% growth in channel booking volume.
Enhanced product marketing strategies for the digital intake solution, driving a 66% increase in practice adoption and a 45% boost in patient utilization.
Drove significant user engagement, increasing new user sign-ups through the intake flow by 85% and averaging 737 new accounts weekly.
Developed and executed comprehensive end-to-end product marketing strategies for Zocdoc's Practice Solutions, demonstrating a full-stack approach from ideation to successful execution.
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Summary
As Sr. Product Marketing Associate at AvantStay, Nicholas collaborated with product and CRM teams to optimize user acquisition and drive substantial revenue growth through targeted marketing initiatives.
Highlights
Activated and optimized branded Google Ads campaigns, delivering over $1.5 million in ad revenue within three months and achieving a 250:1 Return on Ad Spend (ROAS).
Partnered with the CRM team to revamp welcome, nurturing, and re-engagement journeys, resulting in a 30% Quarter-over-Quarter (QoQ) increase in email revenue.
Developed high-converting landing pages, achieving an 18% average Conversion Rate (CVR) and boosting user acquisition.
Leveraged advanced analytics to derive actionable insights, optimizing user experience (UX) and messaging to drive growth.
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Summary
As a Product Manager Intern at Bloom Energy, Nicholas led key initiatives to escalate sales velocity and optimize lead qualification, directly contributing to significant revenue generation.
Highlights
Spearheaded a product initiative that escalated sales velocity by 1.5x and yield by 5x, directly contributing to $25 million in revenue.
Directed the automation of lead qualification processes, simplifying SDR workflows and significantly enhancing operational efficiency.
Managed product roadmapping, wireframing, and data analysis, facilitating seamless cross-functional collaboration.
Skills
Product Marketing & Strategy
GTM Strategy, Product Positioning & Messaging, Cross-Functional Leadership, Technical Proficiency, Competitive Analysis, User Research, Market Segmentation, Beta Programs, Sales Enablement, Content Marketing, Growth Marketing, Webinars.