About
Highly accomplished Growth-Focused Marketing Leader with over 15 years of experience in digital and data-driven strategies, specializing in omnichannel campaign management and digital transformation across healthcare and B2B sectors. Proven ability to drive significant business growth and market impact by leveraging data-driven insights, optimizing marketing performance, and leading high-performing cross-functional teams in complex global environments. Adept at enhancing customer engagement and fostering digital-first cultures to achieve measurable commercial success.
Work
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Summary
Led digital marketing strategy across diverse markets and products for a leading In Vitro Diagnostics company, fostering an organization-wide digital-first mindset.
Highlights
Designed and implemented comprehensive digital marketing strategies, significantly enhancing brand visibility and market impact across diverse product lines.
Led end-to-end omnichannel campaigns across diverse markets, delivering measurable growth in customer engagement and lead generation.
Coordinated cross-functional efforts with global and local teams, ensuring seamless campaign execution and alignment with market-specific objectives.
Empowered marketing teams through digital tools and training, fostering a digital-first culture and increasing proficiency in innovative marketing approaches.
Leveraged advanced analytics to optimize campaign performance, driving data-driven customer insights and identifying opportunities for continuous improvement.
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Summary
Enhanced the French communications team's digital capabilities and drove measurable online results as a Web Marketing Consultant for a global energy management leader.
Highlights
Executed a lead generation plan that generated over 9,000 B2B leads within four months, optimizing a €160K budget through advanced marketing automation.
Implemented and managed comprehensive SEO and SEA strategies, significantly enhancing online visibility and driving targeted traffic.
Developed tailored inbound marketing campaigns that successfully attracted and nurtured high-quality leads.
Developed an award-winning marcom plan that boosted Schneider Electric's share of voice from 15% to 20.09%, significantly reinforcing brand authority.
Monitored and analyzed campaign KPIs, leveraging data-driven insights to refine strategies for increased ROI and overall impact.
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Summary
Led online direct marketing initiatives and managed website redesign projects for a 50-person B2C tourism company, enhancing customer engagement and conversions.
Highlights
Implemented targeted direct marketing campaigns, significantly increasing brand visibility and customer engagement across digital channels.
Led the redesign of high-traffic websites (camping-cheque.fr, Holiday-cheque.com), enhancing user experience and driving 2.3 million annual visits.
Monitored web performance and collaborated with technical teams to implement front-end optimizations, improving conversion rates and user interaction.
Awards
Ian Golding Award for CX Excellence
Awarded By
Customer Experience Consultancy LTD
Kick AXX Marketer Silver Winner
Awarded By
Schneider Electric
Skills
Marketing Strategy
Growth Marketing Strategy, Go-To-Market Strategy, Digital Marketing Strategy Development, Campaign Management.
Digital Marketing
Omnichannel Strategy, Digital Transformation, Performance Marketing, Marketing Automation, CRM, Paid Social, Paid Search, SEO, SEA, Inbound Marketing, Influence Marketing, Direct Online Marketing.
Data & Analytics
Performance Marketing & Analytics, A/B Testing, Data Analysis, Data-Driven Decision-Making, Conversion Optimization, Web Performance Optimization.
Customer Engagement
Demand Generation, Lead Nurturing, Customer Retention, Customer Engagement, Account-Based Marketing (ABM).
Leadership & Management
Team Leadership, Talent Development, Project Management, Stakeholder Collaboration, Cross-functional Collaboration, Team Enablement, Digital Upskilling, Budget & P&L Management, Sales & Marketing Alignment.
Industry Expertise
Healthcare Industry, B2B Marketing, B2C Tourism.