About
Highly accomplished Product Manager and Senior Business Analyst with over 10 years of experience driving AI-driven digital transformation across finance, CRM, ERP, and customer experience. Expert in optimizing complex business processes, leveraging advanced analytics, and implementing data-driven frameworks to deliver significant operational efficiencies and strategic insights. Certified Lean Six Sigma Black Belt and PMI Agile Certified Practitioner, with a proven track record of leading impactful initiatives and aligning solutions with critical business objectives.
Work
Dubai Land Department
|Business Analysis Consultant
Dubai, UAE
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Summary
Led a comprehensive digital architecture assessment and modernization roadmap for DLD platforms, focusing on DXP readiness and citizen-centric digital ecosystem evolution.
Highlights
Led a full digital architecture assessment across DLD platforms (Ejari, Oqood, Mollak, REST), benchmarking readiness for DXP platforms, Omnichannel journeys, Headless CMS adoption, and modular Microservices Architecture.
Identified system and data fragmentation, designing a future-state microservices-based integration layer with standardized APIs to enable smarter workflows, improved interoperability, and CDP-driven personalization.
Re-engineered over 40 workflows to support consistent omnichannel service delivery, unified identity, and personalized service responses for citizens and real-estate stakeholders.
Flagged major cybersecurity and PDPL risks related to unencrypted bulk data exports, proposing automated secure transfer workflows aligned with modern DXP governance and data compliance standards.
Delivered a strategic modernization roadmap, enabling DLD to evolve toward a scalable citizen-centric digital ecosystem powered by microservices, Headless CMS, and unified data governance.
Miral Experiences
|Senior Business Analyst
Abu Dhabi, UAE
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Summary
Directed digital transformation programs across ticketing, payments, product bundling, and customer experience, enhancing omnichannel interactions and guest satisfaction for Miral's theme parks.
Highlights
Led digital transformation programs across ticketing, payments, product bundling, and CX, ensuring alignment with DXP platforms, Omnichannel architecture, eCommerce engines, and loyalty ecosystems.
Supported the redesign of guest-facing journeys using Headless CMS and API-first content delivery, enabling consistent experiences across web, mobile apps, kiosks, concierge systems, and partner channels.
Conducted GAP assessments between legacy ticketing systems and modern microservices-based eCommerce architectures, informing the roadmap for dynamic pricing, inventory optimization, and real-time capacity control.
Partnered with CRM, Marketing, and Digital teams to design personalized B2C engagement strategies, leveraging customer data and segmentation to enhance ticket conversions and repeat visits.
Designed omnichannel solutions integrating ticketing DXP, loyalty platforms, CRM, and revenue systems, ensuring unified customer profiles and frictionless booking experiences.
Averda International FZ LLC
|Business Analyst
Dubai, UAE
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Summary
Drove technology improvements across Procurement, Finance, and Operations with a focus on API-first design, integrated CRM workflows, and scalable microservices-based extensions on Oracle ERP.
Highlights
Drove technology improvements across Procurement, Finance, and Operations, focusing on API-first design, integrated CRM workflows, and scalable microservices-based extensions on Oracle ERP.
Enhanced Salesforce CRM capabilities to support improved omnichannel vendor communication and workflow personalization, aligning with DXP/CRM integration principles.
Implemented dashboards and predictive insights, laying the foundation for future CDP integration to consolidate supplier interactions, transactional data, and operational metrics.
Designed procurement workflows aligned with modular service architecture, improving automation and reducing manual handoffs.
Strengthened enterprise data governance to support unified, multi-channel decisioning and compliance requirements across ERP, CRM, and reporting systems.
Société Générale Global Solution Centre
|Technical Business Analyst
Bengaluru, India
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Summary
Managed analytics and reporting products across multiple regions, establishing DXP-based dashboards and microservices-driven data models to standardize HR/Finance KPIs.
Highlights
Owned analytics and reporting products used across multiple regions, preparing the foundation for future migration to DXP-based dashboards, unified content delivery, and microservices-driven data models.
Standardized HR/Finance KPIs across markets, enabling consistent data stitching essential for future CDP adoption and omnichannel reporting.
Automated legacy reporting workflows, transitioning to a service-oriented architecture with real-time feeds between Oracle ERP and BI layers.
Gathered requirements and designed integration touchpoints using API-first principles to enable faster, scalable, multi-channel reporting.
Supported Oracle ERP Finance enhancements with compliance and omnichannel data availability in mind, ensuring readiness for DXP-powered analytics and personalization engines.
Cisco Systems India Pvt. Ltd.
|Data Scientist
Bengaluru, India
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Summary
Led the design of APJC performance metric frameworks, translating complex operational data into actionable insights and improving operational efficiency by 8%.
Highlights
Led design of APJC performance metric framework for Cisco Systems India, defining and monitoring key performance indicators across Asia Pacific, Japan & Greater China, contributing to an 8% improvement in operational efficiency.
Developed and productionized forecasting models using advanced statistical and machine learning techniques, improving forecast accuracy by 11% for deal outcomes, pipeline conversion, and revenue trends.
Acted as a strategic data science partner to Sales and Operations, collaborating with regional teams to align analytics initiatives with business objectives and transform ad-hoc reporting into scalable solutions.
Influenced stakeholder decisions through data storytelling, presenting insights and scenario analyses to senior APJC stakeholders, highlighting revenue risks and growth opportunities.
Championed a culture of evidence-based decision-making, standardizing measurement approaches and coaching business users on interpreting KPIs and model outputs.
eALLINEED.com (Startup)
|Analytics Consultant – BI Analytics & Process Automation
Bengaluru, India
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Summary
Identified new market opportunities through extensive research and competitive intelligence, leveraging advanced analytics tools to drive growth and streamline processes.
Highlights
Identified business targets by pinpointing new market opportunities through extensive market research and competitive intelligence, leveraging advanced analytics tools (Power BI, Tableau) to visualize trends and drive growth.
Introduced process improvements by implementing analytics solutions (R for data visualization, PostgreSQL for ETL, and Excel VBA macros), automating monthly sales reporting and reducing preparation time by 30% while improving data accuracy.
Provided critical analytical inputs on business performance, resulting in a 15% improvement in departmental efficiency and consistent achievement of service level agreements (SLAs).
Designed new business workflows and implemented initiatives such as customer segmentation analytics and optimized supply chain processes, leading to a 10% reduction in operational bottlenecks.
Published regular market insights, revenue analysis, and forecasts, supporting strategic decision-making by senior leadership and enhancing transparency.
Education
Northwestern University
Postgraduate Certificate
Predictive Business Analytics
Mahatma Gandhi C.G. University
Bachelor of Science
Mathematics
Languages
English
Certificates
Certified SAFe® 6 AI-Empowered Product Owner/Product Manager (POPM)
TOGAF- L1- THE OPEN GROUP
Issued By
The Open Group
PMI Agile Certified Practitioner (PMI-ACP)®
Issued By
Project Management Institute
Lean Six Sigma Black Belt (LSSBB)
Issued By
CPD
Product Management: Building a Product Roadmap – PMI ATP
Issued By
Project Management Institute
Business Analysis Certification (Level 1 & 2)
Issued By
Duke University
ART of Visualization - Power BI (Advanced)
Issued By
Societe Generale Global Solution Centre
Skills
Digital Transformation & Architecture
Digital Transformation Strategy & Execution, Microservices Architecture, Omnichannel Architecture, DXP / CRM / Web / App Frameworks, Headless CMS (via DXP ecosystem), CDP (Customer Data Platform), Personalization Engines, eCommerce Platforms, Loyalty Platforms, API-First Design.
Business Analysis & Product Management
Product Management, Business Analysis, Stakeholder Management & Communication, Agile Ways of Working (Scrum, Kanban), Business Process Reengineering (AS-IS & TO-BE Mapping), Benchmarking & Best Practices Implementation, Requirements Gathering, Roadmap Development.
Process Improvement & Quality
Lean Six Sigma Process Improvement – Black Belt, Financial Process Optimization & Analysis, Operational Excellence, Continuous Improvement.
Data & Analytics
Data Analytics & Visualization (Power BI, Tableau), Data Structuring, Cleansing & Governance (ETL Processes), Revenue Management Strategies, Predictive Analytics, Machine Learning, Statistical Analysis, KPI Definition & Monitoring, Customer Segmentation Analytics, R, PostgreSQL, Excel VBA.
CRM & ERP Systems
CRM Systems (Salesforce, Dynamics 365), Oracle ERP & Fusion Modules (HR, Talent, Procurement), Ticketing Platform Optimization (Viva Omnichannel).
Methodologies & Certifications
Agile Methodologies / SAFe Practitioner, PMI Agile Certified Practitioner (PMI-ACP), Certified SAFe® 6 AI-Empowered Product Owner/Product Manager (POPM), TOGAF- L1.