NING YE

Architected and launched ShipViz, a fulfillment-automation SaaS platform, optimizing order routing and inventory allocation for DTC brands.

Led comprehensive GTM strategy and partnership development, securing validation from brands with annual sales ranging from $200K to over $30M+.

Successfully navigated product discovery and GTM phases, establishing a foundational market presence for the vertical SaaS startup.

Launched and grew a new vertical to contribute 25% of overall company revenue through strategic partnerships and key enterprise accounts.

Built and led a high-performing cross-functional team of 6 (sales, solution architect, product, operations, customer success), defining hiring profiles and onboarding processes.

Developed and implemented robust GTM playbooks, including industry overviews, market sizing, ICPs, and 6/12-month plans, alongside enablement materials to scale growth.

Owned the complete customer lifecycle, aligning marketing, sales, solutions architecture, customer success, and operations to increase conversion rates and reduce churn across priority accounts.

Led global partnership initiatives, launching and scaling channels with major card networks (Visa, Mastercard), banks, payment platforms, and ecommerce partners, achieving over $20B in annual Total Payment Volume (TPV).

Built and managed a high-performing business development team, successfully sourcing and closing over 10 large enterprise deals that generated more than $500M in TPV.

Spearheaded the launch of the first acquiring product and expanded the business into 5 new markets (North America, Europe, and APAC), overseeing cross-functional teams to generate tens of millions in revenue.

Directed global e-commerce strategy and execution for Rubbermaid Commercial Products & Coleman, enhancing online sales performance and market share.

Orchestrated cross-functional collaboration with key internal and external divisions to ensure optimized trade marketing activities and facilitate global expansions.

Managed media planning, execution, measurement, and optimization strategies for multiple Procter & Gamble brands, significantly contributing to their e-commerce growth.

Leveraged deep understanding of Amazon's advertising ecosystem to drive strategic initiatives for key accounts.

Developed and nurtured strategic partnerships with over 200 diverse global sellers, directly contributing to the substantial growth of the UK business.

Implemented growth strategies and managed relationships to optimize seller performance and market penetration.