About
I’m an Experience Strategist and UX Researcher with 7 years of experience specializing in qualitative research and design strategy. My work focuses on designing end-to-end customer experiences across physical, digital, and service ecosystems, translating human insight into scalable experience frameworks that drive business impact.
With a background spanning retail environments, hospitality, SaaS platforms, and community ecosystems, I bring a systems lens to experience design, aligning user needs, business goals, and operational realities.
I’m particularly interested in upstream problem framing: helping teams decide what to build, why it matters, and how experiences should evolve across touch points.
Work
Marshmallow Minds
|Community Experience Strategist
Remote, US
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Summary
Led end-to-end platform discovery and community strategy, optimizing user engagement and content distribution for a Circle-based learning community.
Highlights
Led end-to-end platform discovery and ecosystem audit for a Circle-based learning community, conducting stakeholder alignment and competitor benchmarking to define platform strategy.
Defined user segments, journeys, and Jobs-to-Be-Done, restructuring community architecture and designing scalable experience systems including onboarding and content frameworks.
Designed and piloted engagement programs such as the Gratitude Journal ritual and learning series, driving sustained participation and strengthening brand presence in education.
Evaluated marketing, email, and social automation tools, consolidating a multi-page site into a single-page experience to improve clarity, onboarding, and conversion.
University of Washington
|Assistant Instructor
Seattle, WA, US
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Summary
Mentored and educated 50+ professionals in the complete UX process, guiding them from ambiguous problems to validated, research-driven design solutions.
Highlights
Mentored 50+ professionals through the complete UX process, teaching research, design, and testing methodologies to build confidence in navigating uncertainty.
Guided teams through 0→1 design challenges across healthcare, wellbeing, finance, and mobility, delivering hands-on workshops in Figma prototyping, presentation design, and design thinking.
Created standardized discovery artifacts (research plans, synthesis frameworks, journey maps, storyboards) that accelerated validation cycles and achieved 90% learner satisfaction.
Rubenius Interiors (RDX - Rubenius Design Xperience)
|Lead Experience Strategist
Unknown, Unknown, XX
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Summary
Directed retail and hospitality customer experience design initiatives, leveraging strategic insight and advanced design methodologies to deliver impactful spatial solutions.
Highlights
Designed an award-winning hospitality experience for DANK craft brewery, applying design thinking to create an ambience that resulted in 12.3K+ Instagram followers and consistent customer praise.
Strategized and executed an LVL AWSM sustainable workplace solution, integrating biophilic design and employee wellness, recognized as a Top 5 Smart Solution by the Smart City Council of India.
Architected an immersive renewable energy experience center, integrating AR/VR technologies and parametric computational design to create a multi-sensory customer journey across six distinct zones.
Progressed from Junior Designer to Lead Experience Strategist, overseeing client relationships, design strategy, cross-functional team leadership, and business development for complex projects.
Directed vendor management and procurement for specialty materials and technology integrations (AR/VR systems, kinetic installations), ensuring design intent and advanced manufacturing execution.
Parallel Design Agency
|Associate Design Manager
Bengaluru, Karnataka, India
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Summary
Led end-to-end UX design for a large-scale B2B logistics SaaS platform, driving product and design decisions through comprehensive research and prototyping.
Highlights
Led end-to-end UX design for a large-scale B2B logistics SaaS platform, conducting qualitative research across a complex, multi-role customer ecosystem.
Synthesized research into a clear experience strategy, developing personas, journey maps, and prioritization frameworks that informed product, design, and engineering decisions.
Designed wireframes and mid- to high-fidelity prototypes within an enterprise design system, redesigning 25+ onboarding and operational screens using role-based access models.
Partnered closely with product managers and engineers, driving a 2x increase in recommendation intent and reducing iteration cycles by 45% through usability testing and feedback.
Gensler
|Research Fellow
Seattle, WA, US
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Summary
Independently defined and led research initiatives to establish key city metrics, translating complex data into strategic, stakeholder-approved design visualizations.
Highlights
Independently defined and led the end-to-end process for defining city key metrics, conducting extensive market/literature research and expert interviews.
Leveraged advanced data storytelling to translate complex city scores into compelling, user-tested design visualizations using PowerBI and RStudio.
Condensed a 72-page research report into a 7-slide presentation, garnering 90% stakeholder buy-in and serving as the guiding document for future firm-wide strategy.
Design Interweave
|Retail Designer
Unknown, Unknown, XX
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Summary
Led end-to-end customer experience strategy and spatial design for 5+ premium retail locations, translating brand identity into cohesive, conversion-optimized environments.
Highlights
Led end-to-end customer experience strategy for 5+ premium retail locations, implementing a distinctive 'Brand-Exclusive-Colorful' design language that optimized product discovery and conversion.
Designed 5 high-street and mall retail locations, establishing a repeatable design system that balanced brand consistency with site-specific adaptation to varied footprints and demographics.
Developed comprehensive retail design standards, including facade treatments, fixture specifications, and lighting design, which optimized compact footprints for maximum merchandising impact and sales per square foot.
Executed technical documentation and vendor coordination, managing contractor relationships to ensure precise design intent translation through construction and installation phases.
Education
Savannah College of Art and Design
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MA
Design Management (Research, Strategy & Design)
University of Washington
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Graduate Certificate
Design Thinking & Visual Interface Design
Anant National University
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PG Diploma
Built Environment
Visvesvaraya Technological University
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Bachelor of Architecture
Architecture
Skills
Design Strategy & Experience
Customer Experience (CX), User Experience (UX), Experience Strategy, Design Thinking, Spatial Design, Retail Design, Hospitality Design, Biophilic Design, Sustainable Design, Brand Identity, Service Design, Community Engagement, Design Research, User Research, Market Research, Qualitative Research, Journey Mapping, Persona Development, Jobs-to-Be-Done (JTBD), Concept Validation, Behavioral Design.
Digital Product Design & Development
Wireframing, Prototyping (Figma), UI Design, Enterprise Design Systems, SaaS Product Design, Interaction Design, Information Architecture (IA), User Flows, Task Flows, Usability Testing, A/B Testing, Iteration Management, AR/VR Technologies, Digital Transformation, Platform Strategy.
Leadership & Project Management
Cross-functional Team Leadership, Stakeholder Management, Vendor Management, Procurement, Project Management, Design Program Management, Business Development, Client Relationships, Mentorship, Facilitation (Workshops, Co-creation), Strategic Planning, Prioritization Frameworks, Agile Methodologies.
Data Analysis & Visualization
Data Storytelling, Design Visualization, Analytics Analysis, Qualitative Coding, Data-driven Prioritization, PowerBI, RStudio, Spatial Analysis, KPI Tracking, Conversion Optimization.
Technical & Computational Design
Parametric Design, Computational Design, Advanced Manufacturing, Technical Documentation, Material Specifications, Installation Details, Construction Coordination, BIM (Building Information Modeling).
Marketing & Communication
Brand Strategy, Content Strategy, Marketing Automation, Email Marketing, Social Media Engagement, Presentation Design, Public Speaking.