About
Highly strategic Content Strategist and Storyteller with a proven track record of crafting compelling narratives across blogs, newsletters, and brochures that drive measurable business outcomes. Adept at translating complex brand messages into engaging content designed to capture audience attention, boost engagement, and significantly contribute to lead generation and brand authority, positioning companies for accelerated growth.
Work
Los Angeles, CA, US
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Summary
Led content strategy and execution for diverse B2B and B2C clients, specializing in narrative-driven content to enhance brand presence and achieve key marketing objectives.
Highlights
Orchestrated a comprehensive content marketing strategy that increased organic website traffic by 45% and generated 20% more qualified leads within 12 months for a key SaaS client.
Developed and launched a series of 15+ high-performing blog posts and whitepapers that improved search engine rankings for 10+ target keywords, resulting in a 30% increase in inbound inquiries.
Crafted engaging email newsletter campaigns for a consumer brand, boosting average open rates by 15% and click-through rates by 10%, leading to a 5% direct increase in online sales.
Authored compelling brochure and sales collateral content that supported a 25% uplift in conversion rates for direct sales teams, clearly articulating value propositions and client benefits.
Implemented A/B testing protocols for content headlines and calls-to-action, optimizing engagement metrics by an average of 18% across various digital channels.
New York, NY, US
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Summary
Authored a wide range of marketing content, focusing on brand storytelling to connect with target audiences and support marketing initiatives.
Highlights
Produced over 100 SEO-optimized blog articles and website pages, contributing to a 20% growth in organic search visibility and a 10% reduction in bounce rate.
Managed the full content lifecycle for weekly newsletters, consistently achieving above-industry average open rates (22%) and click-through rates (3%), fostering a loyal subscriber base of 50,000+.
Collaborated with product and sales teams to create persuasive product descriptions and promotional materials, directly supporting the launch of 3 new product lines.
Researched industry trends and competitor content to identify content gaps, leading to the development of a content calendar that increased content output by 30%.
Languages
English
Spanish
Skills
Content Strategy
Content Development, Editorial Calendar Management, Content Audits, Audience Analysis, Competitive Analysis.
Copywriting
Storytelling, Brand Messaging, Direct Response Copy, B2B Copywriting, B2C Copywriting.
Digital Marketing
SEO Optimization, Email Marketing, Social Media Content, Lead Generation, Conversion Optimization, Google Analytics.
Content Management Systems
WordPress, Joomla, Drupal, Webflow.
Marketing Automation & CRM
HubSpot, Mailchimp, Salesforce Marketing Cloud.
Editing & Proofreading
AP Style, Chicago Manual of Style, Grammar, Syntax, Clarity.
Research & Analysis
Keyword Research, Market Research, Content Performance Analysis, Data-Driven Insights.
Communication
Cross-functional Collaboration, Stakeholder Management, Presentation Skills.