Pelumi Oyetimein

Accomplished a 70% growth in Assets Under Management (AUM), overcoming a 50% NGN devaluation in just six months

Revamped the onboarding flow, enhancing user experience by 400%, and boosted the New Savers count by 150%, cutting Customer Acquisition Cost (CAC) by 70%

Led user acquisition, budget optimization, and strategic insights, transforming growth marketing findings into actionable business strategies

Generated 1.5 Million app downloads, 1 Million sign-ups, and 700K verified active users within a year

Scaled monthly gross transaction volume (GTV) to $46M, delivering a 22x average Return on Ad Spend (ROAS)

Spearheaded user growth across all verticals, acquiring 10,000+ new users in three months, while managing the digital marketing budget and enhancing team capacity

Reduced CPI/CPA from ~$30 to ~$0.7 and optimized the performance budget from ~$30,000 to ~$1,500, reallocating savings to other initiatives

Revamped the Marketing Department, overseeing Social Media, Email Marketing, PPC, SEO, Growth, and Media Relations for Summitech and clients

Boosted productivity by 20% by consolidating and optimizing brand and client account management

Engineered growth and marketing strategies that accelerated company sales by 30% and drove 25% growth for clients

Developed and executed digital marketing strategies that elevated brand awareness, generated leads, and drove a 500% engagement surge and 300% social media growth in one quarter

Enhanced search engine visibility by over 300% and improved conversions by more than 200% in the same period

Achieved over 1 million app downloads within the first three months, propelling the app to rank as the #2 apps in Nigeria

Acquired over 2 million users within seven months, maintaining a retention rate exceeding 35%

Improved the brand's online engagement by more than 100% on average within the first 3 months

Optimised audience engagement and impressions for five brands by over 60% within the first few months, enhancing brand visibility

Directed communications and technology efforts for Nigeria's first Coworking Conference

Led training programs for over 1000 young Africans, contributing to the collective training of over 1 million individuals, fostering digital literacy across the continent

Collaborated with the in-house digital team to deliver high-quality technology solutions, streamlining business processes and improving efficiency by 30%, reducing project turnaround time by 20%

Managed a team of 10 social media managers across diverse brands within the group, driving the achievement of set KPIs

Spearheaded the growth of YNaija's social media presence, increasing social media following by over 222% in just 1.5 years

Identified emerging trends and provided strategic content direction recommendations for YNaija and subsidiaries