About
Highly accomplished Performance Marketing Specialist and Digital Growth Strategist with over 6 years of experience driving significant user acquisition and retention for digital products. Expertly manages cross-platform paid campaigns (Google Ads, Meta Ads), optimizes end-to-end funnels, and leverages structured experimentation and attribution modeling to deliver measurable ROI in dynamic, remote-first environments.
Work
ALX Africa
|Marketing & Activation Manager
Port Louis, Port Louis, Mauritius
→
Summary
Currently leads comprehensive paid acquisition strategies across Meta and Google, significantly boosting learner enrollment and revenue for ALX programs.
Highlights
Spearheaded paid acquisition campaigns across Meta & Google, improving lead-to-enrollment by 40% and generating over $500K in program revenue.
Implemented GTM-based tracking for unified data across channels, enhancing attribution accuracy and optimizing funnel analysis.
Collaborated cross-functionally with design and analytics teams to optimize ad creatives, CTAs, and landing page copy, driving improved campaign performance.
Prepmewell
|General Manager (Growth & Marketing)
Toronto, Ontario, Canada
→
Summary
Managed end-to-end growth and marketing operations, including paid campaigns and CRM strategies, to scale revenue for a target diaspora market.
Highlights
Scaled Google & Meta Ads campaigns targeting the Nigerian diaspora, increasing revenue by 50%.
Reduced Customer Acquisition Cost (CAC) by 22% via strategic audience segmentation, copy testing, and landing page A/B experiments.
Developed and implemented CRM automation sequences (email + retargeted ads), improving user retention by 15%.
Boosted Google Search and Display conversion rate from 8% to 14% for Nigerian diaspora campaigns through headline testing and geotargeting, managing a monthly spend of $3K.
Kunda Kids
|Head of Product & Growth
London, England, United Kingdom of Great Britain and Northern Ireland
→
Summary
Led product and growth initiatives, successfully launching and scaling an edtech app to achieve significant user adoption and retention.
Highlights
Launched and scaled a subscription-based edtech app to over 30K users, leveraging performance marketing across search, social, and influencer channels.
Increased activation rate by 35% through multivariate testing of onboarding flows and optimized push notification timing.
Implemented MoEngage for lifecycle campaigns, reducing churn by 18% within the first 90 days.
Achieved a 15% increase in user reactivation by implementing segmented re-engagement flows via MoEngage and Meta Custom Audiences.
uLesson Group
|Marketing Specialist (Paid & Lifecycle)
Abuja, Federal Capital Territory, Nigeria
→
Summary
Executed large-scale paid and lifecycle marketing campaigns, driving significant app installs and user engagement for an edtech platform.
Highlights
Drove over 500K app installs through Meta Ads and programmatic campaigns, achieving a 45% registration rate and managing over $1M in ad spend.
Integrated Adjust for attribution and WebEngage for in-app engagement, significantly increasing tracking accuracy and user retention.
Analyzed funnel drop-offs using Google Analytics and event tracking, refining messaging to boost retention by 16% month-over-month.
Managed Meta Ads campaigns with a monthly spend of $80K, achieving a CAC of $1.80 and ROAS of 3.2x, while improving CTR by 40% through A/B testing ad creatives.
Venia Group
|Digital Marketing Specialist
Lagos, Lagos State, Nigeria
→
Summary
Executed digital marketing campaigns, focusing on lead generation and conversion optimization across various platforms.
Highlights
Launched Google Ads and Facebook lead generation campaigns, converting 15% of over 500 leads within 5 months.
Managed landing page optimizations and Call-to-Actions (CTAs), contributing to over 200% sales growth for FlexiCare.
Leveraged SEMRush and Ahrefs to support SEO initiatives across multiple verticals, enhancing organic visibility.
Education
Obafemi Awolowo University
B.A./Ed
English Language
Languages
English
Skills
Digital Marketing & Growth
Paid Media (Meta, Google, LinkedIn, Reddit, TikTok, Snapchat), CAC Optimization, LTV & ROAS Optimization, Conversion Rate Optimization (CRO), Funnel Analysis, Budget Pacing, Structured A/B Testing, Experimentation, Agile Methodologies, Cross-Functional Collaboration.
Marketing Analytics & Tools
Google Analytics (GA4), Google Tag Manager (GTM), Campaign Attribution, CRM Integration (HubSpot, Zoho), Adjust, Appsflyer, MoEngage, WebEngage, Hotjar, Ahrefs, Moz, SEMRush, Clickup, Jira, Excel, Automation Tools.
Lifecycle & Retention Marketing
Retargeting, Lifecycle Marketing, CRM Automation, User Retention Strategies.
Content & Creative
Ad Copywriting, Creative Optimization, Premiere Pro.