Bolt
|Country General Manager
Lagos, Lagos State, Nigeria
Summary
Led all aspects of Nigeria operations for a multi-service mobility platform, managing a €150M+ P&L, 50+ cross-functional staff, and a 50,000-driver supply program across 29 cities to drive market share, profitability, and operational excellence.
Highlights
Managed a €150M+ P&L for Nigeria operations, overseeing 50+ cross-functional staff and a 50,000-driver supply program across 29 cities, ensuring robust marketplace performance.
Improved driver activity by 40% YoY by analyzing nationwide driver-feedback insights, upgrading Bolt's pricing/value proposition, and implementing a real-time fare-monitoring system to restore competitiveness and stem driver supply loss.
Partnered with Product and Safety teams to deploy an algorithmic geo-detection feature, reducing solicitations for unsafe offline trips by 42% within three months and significantly improving rider safety perception.
Launched the first electric 3-wheeler ride-hailing service in Lagos by leading a strategic partnership with SGX Mobility for a 200-vehicle pilot and managing public-sector stakeholder engagement to expand ride-hailing access to underserved communities.
Recovered 5% market share and delivered a €6M YoY EBITDA uplift by conducting a nationwide driver-value-proposition audit and realigning incentive budgets to improve trip growth and marketplace competitiveness.
Boosted finished-order conversion by 6%+ in Nigeria's top 5 cities within 3 months by implementing a data-driven driver-quality sanction system that removed low-performing drivers without compromising marketplace reliability.
Improved rider-driver matching speed by 20% by partnering with product teams to design and scale marketplace features, resulting in stronger profitability and an improved user experience.