About
Highly skilled and results-oriented UX Designer with 4+ years of experience in creating visually appealing and functional digital experiences. Proven ability to define and implement comprehensive design language systems, drive significant improvements in user engagement and conversion rates (e.g., 13% CTR uplift), and manage end-to-end category experiences. Expertise spans user research, prototyping, A/B testing, and branding, with a strong foundation in visual communication and design thinking.
Work
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Summary
Designed and optimized user experiences across various categories, focusing on design system implementation, user engagement, and conversion rate improvements.
Highlights
Defined and implemented a comprehensive design language system for general merchandise and lifestyle categories, leading to a 13% uplift in click-through rates (CTR) through the redesign of CLPs and integration of recommendation modules.
Developed and launched 3 distinct Cohort Experiences, enhancing user engagement for premium, low-aspiration user bases and optimizing the Brand Mall experience for BGMH categories.
Contributed to the successful design and launch of over 10 thematic stores, improving user navigation and product discovery.
Revitalized the central sale experience for major events like Big Billion Days (BBD) and End-of-Season Sale (EOSS), ensuring design consistency across the homepage and conversion funnel.
Managed the end-to-end user experience for the Electronics category, encompassing both core and emerging product lines.
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Summary
Provided visual design and branding support for various clients, contributing to marketing solutions and new product launches.
Highlights
Developed branding and marketing solutions for key clients including Egen, ICICI, Mahindra LLC, and ITC, enhancing their market presence and communication.
Executed comprehensive branding for a new product launch by Topscorer, contributing significantly to its successful market introduction.
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Summary
Contributed to web design and content creation, focusing on improving user experience and digital presence.
Highlights
Redesigned the TimesPro and Times TSW homepages, improving user interface, navigation, and overall user experience.
Produced engaging infographics and social media creatives for TimesPro, enhancing digital content strategy and audience engagement.
Languages
English
Fluent
Skills
Web Technologies
HTML, CSS.
UX/UI Design
Design Systems, User Interface Design, Visual Design, Mobile Interface Design, User Research, Micro animations, Wireframing, Prototyping, A/B Testing, Content Editing.
Project & Stakeholder Management
Stakeholder Management, Project Management, Branding.
Creative & Visual Arts
Illustration, Typography.
Design Tools
Figma, Protopie, Miro, Google Workspace.
Adobe Creative Suite
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Adobe Dreamweaver.