Pareesa Khwaja

Pareesa Khwaja

Senior Product Designer
Brooklyn.

About

Systems-minded product designer who transforms enterprise complexity into intuitive tools that help people do their best work. I design enterprise tools that simplify workflows, untangle data-heavy systems, and empower teams across industries like automotive and insurance. My work blends strategic research, interaction design, and scalable systems thinking—bringing clarity to chaos and helping companies build tools their teams actually want to use.

Projects

Honda CoReMQ Redesign
Honda CoReMQ Redesign

Enterprise Platform (Desktop only)

Summary

At Honda, I led the redesign of a legacy internal platform used by global engineering teams, launching six new features that improved data analysis, workflow visibility, and collaboration. By translating user research into targeted interaction flows, I helped engineers resolve high-volume defect issues with greater speed and accuracy. I ensured smooth execution by delivering dev-ready, annotated Figma prototypes—tight alignment with engineering eliminated blockers and kept implementation on track.

CAA Insurance Tools
CAA Insurance Tools

Responsive Web App (B2B + B2C | 0-1 + Redesign0

Summary

I designed and launched a 0–1 Broker Experience Center and fully redesigned the Claimant Portal, enabling self-service for over 7 million members and significantly reducing call center dependency by improving task transparency. To shape the experience, I led multi-day workshops and interviews with 20+ cross-functional stakeholders, aligning on business goals while surfacing key pain points for both brokers and claimants. I also built a responsive, WCAG/AODA-compliant design system in Figma that accelerated delivery across B2B and B2C platforms—directly supporting the successful production launch and adoption of both tools.

Coca-Cola Bottled Platform

Digital Asset Management Tool

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Summary

I adapted an out-of-the-box Infosys DAM platform to meet the unique needs of Coca-Cola’s global bottlers, redesigning workflows, navigation, and UI patterns in Figma to support seamless sharing of AI tools, design assets, and code across independently operated markets. To drive adoption and platform consistency, I developed a phased rollout roadmap in Miro—aligning MVP priorities across bottler regions with varying levels of digital maturity and ensuring a scalable, user-centered foundation from the start.

Work

WONGDOODY
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Sr. Product Designer

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Highlights

Shaped end-to-end product strategies across enterprise tools in automotive, insurance, and CPG, modernizing legacy systems and scaling workflows for providers across platforms

Drove strategic RFP wins by aligning design vision with business goals for Air Canada, Honda, and Behr Paint-securing multi-million-dollar contracts and shaping long-term platform roadmaps

Led generative user research via workshops, interviews, and usability testing to surface pain points and align user insights with business priorities across complex product ecosystems

Streamlined collaboration with Infosys engineers to integrate custom-built and pre-configured components, reducing production delays and ensuring fidelity to design intent

Championed accessibility by embedding WCAG and AODA guidelines to deliver inclusive experiences for diverse users across global markets

Mentored junior designers and introduced scalable design patterns, boosting team velocity and ensuring long-term system adoption across multiple teams

Freelance
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Social Media Specialist + UX/UI

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Summary

Clients include: ProductionHUB, Film | Stitch & Rivet, eCommerce | CyberArts Camp, Education | SellWhenever by REDBIS Real Estate | Pettable, Veterinary Telemedicine | Jubel, Travel | Trim, FinTech | nok, Retail | MasteryPrep, Education Management | The Penny Hoarder, FinTech | Yinibini Baby, eCommerce

Highlights

Crafted content strategies and conducted platform audits across industries like eCommerce, fintech, and travel, optimizing user experiences, enhancing brand visibility, and driving engagement aligned with business goals

The Penny Hoarder
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Associate Producer

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Highlights

Collaborated with editorial, PMs, and media buyers to design and launch multi-platform ad campaigns, resulting in a 60% revenue increase for affiliate partners across Facebook, Snapchat, and Pinterest.

Redesigned web product updates in partnership with engineering, optimizing user flows to meet performance and usability standards, which doubled audience retention and increased reader subscriptions.

Launched a Pinterest content strategy informed by SEO audits and platform analytics, resulting in a 16% increase in audience and a 30% rise in engagement over two quarters.

Education

VCU Brandcenter

M.S.

Business

Courses

concentration in Experience Design

University of South Florida

B.A.

Mass Communication/Media Studies

Certificates

Digital Accessibility Certification

Issued By

Wongdoody Accessibility Center of Excellence

Skills

UX Research
Product Design
Interaction Design
Accessibility Compliance (WCAG, AODA)
Scalable Design Systems
Usability Testing
Prototyping
Cross-Functional Collaboration
Design Thinking
Product Strategy
Workshop Facilitation
Project Management

Interests

ASK ME ABOUT

How my mom was going to name me Cinderella until my dad talked her out of it-and we're all glad he did., And why the Chicken Tender PubSub is the only Publix Sub that matters..