Pareshi Rajveer

NYC-based Design Leader (ex-Engineer)
New York City, US.

About

NYC-based design leader (ex-engineer). I build AI-first products for B2B/B2C, partnering with ML/Engineering and Product end-to-end. Proven track record building creator tools and agentic workflows that boost automation and user impact. My playbook: transparent AI, observable impact, and team rituals for speed and quality.

Work

Pietra Studios
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Head of Design, Individual Contributor

New York City, NY, US

Summary

Led end-to-end design for the Series B flagship of an a16z & M13-backed AI e-commerce suite, driving strategic vision and execution for AI-first solutions.

Highlights

Led the design and successful launch of the first integrated daily AI Copilot across Sourcing, Fulfillment, and Marketing tools, achieving 32% user adoption within 2 months.

Defined Copilot interactions for onboarding, prompting, and responses, reducing time to first value and driving a 3x increase in queries per session.

Developed AI-first creator tools for image, video, and ad generation, empowering brands to rapidly produce competitive campaign assets.

Designed n8n-based agentic experiences, enabling users to configure, tune, and schedule repetitive tasks and reports for early automation.

Managed language and fallback strategies in collaboration with ML/Product teams, tracking RAG outputs, regenerates, and feedback to tune prompt and UX.

Contributed as a core team member to define priorities across AI, growth, and brand discovery, designing and shipping 4-5 high-impact features weekly.

Stealth startup
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Senior Product Designer

Chicago, IL, US

Summary

Led the development of the v1 marketing site and comprehensive investor dashboards for a crypto investment platform, focusing on core user flows and onboarding.

Highlights

Successfully shipped critical core flows including account setup, portfolio views, investment tracking, and deposits/withdrawals, covering 80% of initial user cases.

Designed a risk assessment flow that translated complex user goals into personalized plan recommendations, boosting confidence and achieving a ~15% lift in completed signups.

Walgreens
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Product Designer

Chicago, IL, US

Summary

Owned UX improvements and visual design for cart and checkout experiences across web and app at Walgreens, optimizing user journeys and reducing friction.

Highlights

Implemented UX improvements across cart, delivery/pickup, and payment processes, effectively addressing cart-abandonment drivers and cutting checkout time by 21%.

Collaborated with a cross-functional team of 18+ designers and Product Managers to define product roadmap, design strategy, and achieve redesign goals.

Centric Software
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Product Designer

Campbell, CA, US

Summary

Owned end-to-end design and shipment of a new feature for Centric Software's enterprise 3D viewer, significantly enhancing workflow efficiency for target users.

Highlights

Designed, prototyped, and tested a new feature for the 3D viewer, successfully addressing critical workflow bottlenecks and achieving 33% adoption among target users.

Defined clear product direction and goals in close collaboration with the Product Manager. Cut design turnaround time by 15% through rapid prototyping.

Contributed essential icons and 3D interaction patterns (select, inspect, manipulate), ensuring comprehensive coverage for loading states, errors, and edge cases.

Netbramha Studios | Sproutclass
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Founding Product Designer

Bengaluru, KA, India

Summary

Shipped a comprehensive ed-tech platform for creators and students at Sproutclass, focusing on dynamic and interactive learning tools.

Highlights

Designed and developed a digital teaching tool featuring 4+ distinct viewing modes, significantly enhancing learning experiences through dynamic and interactive sessions.

Successfully launched the ed-tech platform, providing creators with robust tools and students with engaging content for improved educational outcomes.

Netbramha Studios | Voiro
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Product Designer

Bengaluru, KA, India

Summary

Designed data-heavy sales management workflows for an ad-tech CRM platform to improve operational efficiency.

Highlights

Enhanced sales task efficiency by 20% through the implementation of optimized data models, intuitive tables, and advanced analytics views within the ad-tech CRM.

Expanded the existing design system by introducing 5 new data visualization widgets and their variants, significantly improving user comprehension of complex raw data.

Netbramha Studios | EduBridge Learning
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Founding Product Designer

Bengaluru, KA, India

Summary

Led the design and launch of an ed-tech MVP at EduBridge Learning, establishing online presence and driving initial user acquisition from inception.

Highlights

Successfully launched the core MVP platform within 4 months, securing over 8,000 downloads and 2,100+ enrollments within the first 6 months.

Increased student engagement by 16% through the implementation of behavior-influencing learning tools and strategies.

Scaled and managed the design team from a solo contributor to a team of three, enhancing overall design capacity and output.

Education

Indiana University, Bloomington
Bloomington, IN, United States of America

M.S.

Human Computer Interaction and Design

Ramaiah University
Bengaluru, KA, India

B. Tech.

Computer Science and Engineering

Skills

Product Design

Mobile Design, Design Systems, Web Design, Product Strategy, Visual Design, Interaction Design, Service Design, Information Architecture, Typography, AI Agents, N8N Agentic Workflows, Vibe Coding, AI Prototyping, Data Visualization.

Toolkit

Figma, Claude, Lovable, Cursor, Midjourney, Framer, Protopie, Miro, FigJam, Zeplin, Photoshop, Illustrator, Maze, Google Analytics, Hotjar, Kibana, VWO, Slack, Asana, Jira, Whimsical, Marvel, Agile Methodologies, Mixpanel.

Research

User Research, User Interviews, Competitive Analysis, Surveys, Storyboarding, Prototyping, Affinity Mapping, Personas, Wireframes, Journey maps, User flows, UX Audit, Baymard Analysis, Heuristic Evaluation, A/B Testing.

Soft skills

Stakeholder Collaboration, Storytelling, Presentations, Horizontal Partnership, Design Reviews & Critiques, Design Workshops.

Projects

Autonomous Vehicle Accessibility for Blind and Visually Impaired Users

Summary

Built a Level 4 AV interaction framework for BVI users. Ran interviews, focus groups, and observation studies to capture unique needs. Developed a UX roadmap that projected a significant increase in purchase intent and adoption among BVI users. Prototyped and tested multiple proofs of concept to validate safety and usability.

Accessibility in VUIs for People with Speech Impairments

Summary

Crafted a set of design principles to tailor Voice User Interfaces (VUIs) for people with speech impairments. Used role play and body storming to surface edge cases and failure modes. Built physical prototypes with LEGO to test ideas and flows.

Troupe Tracking System

Summary

Engineered a robust troupe tracking system designed to operate in environments where GPS signals fail due to interference. Improved the accuracy and reliability of troop movements tracking by using a master unit to consolidate and broadcast positions.

Volunteer

Indiana University Bloomington
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Teaching Assistant

Bloomington, IN, United States of America

Summary

Designed and conducted weekly labs for an undergraduate class of 36 students, focusing on human-centered design principles, design thinking, and interaction design methods. Mentored students in applying these concepts to their projects.

Collective Consciousness
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Product Designer

Bangalore, KA, India

Summary

Led a design team of 3 for a non-profit organization, fostering a culture of design thinking, continuous evaluation, and collaborative problem-solving. Guided and educated team members, ensuring high-quality design outputs and adherence to project goals.