Led the design and successful launch of the first integrated daily AI Copilot across Sourcing, Fulfillment, and Marketing tools, achieving 32% user adoption within 2 months.
Defined Copilot interactions for onboarding, prompting, and responses, reducing time to first value and driving a 3x increase in queries per session.
Developed AI-first creator tools for image, video, and ad generation, empowering brands to rapidly produce competitive campaign assets.
Designed n8n-based agentic experiences, enabling users to configure, tune, and schedule repetitive tasks and reports for early automation.
Managed language and fallback strategies in collaboration with ML/Product teams, tracking RAG outputs, regenerates, and feedback to tune prompt and UX.
Contributed as a core team member to define priorities across AI, growth, and brand discovery, designing and shipping 4-5 high-impact features weekly.