Summary
Led comprehensive sales and operational strategies across key markets, managing a large sales force and driving significant business outcomes.
Highlights
Managed sales operations across Kano, Katsina, and Jigawa markets, overseeing a team of 25 secondary sales force personnel.
Directed primary and secondary sales initiatives, achieving extensive market coverage and penetration.
Spearheaded distributor recruitment, operations, and account management to optimize the distribution network.
Oversaw the execution of trade initiatives, ensuring alignment with strategic objectives and market demands.
Collaborated with the capability team to implement effective training programs, significantly enhancing sales team productivity.