Paul Barradas

Senior Product Designer
Mexico City, MX.

About

Senior Product Designer with a frontend-aware mindset, specializing in complex blockchain and AI products. Paul excels at transforming intricate concepts into intuitive user experiences, leveraging design systems and AI-assisted workflows to deliver clear, resilient, and technically grounded digital products. His recent impact includes leading the redesign of the Voyager Starknet Blockchain Explorer and designing critical DeFi staking dashboards.

Work

Nethermind
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Senior Product Designer

Remote, N/A, N/A

Summary

Led end-to-end product design for complex blockchain and AI initiatives, driving user experience improvements and technical alignment across multiple high-impact projects.

Highlights

Spearheaded the comprehensive redesign of the Voyager Blockchain Explorer, enhancing navigation and data interpretability across Home, Transactions, Contracts, Classes, Blocks, Tokens, and detail pages for improved user understanding.

Designed a critical STRK & BTC DeFi staking dashboard, simplifying complex protocol mechanics and attestations into a clear, guided user experience to reduce cognitive load and ensure safe staking.

Developed and maintained a robust Figma design system, aligning it with frontend architecture to significantly improve implementation speed and reduce design drift across new product areas.

Collaborated intensely with engineers, translating high-fidelity designs into ReactJS components and conducting thorough reviews of states, API integrations, and edge cases to ensure pixel-perfect UI fidelity.

Conceptualized and designed the distinctive IRIS avatar for an AI-powered Web3 security agent, utilizing 3D explorations and AI imagery to establish a cohesive visual identity across diverse platforms.

Produced high-quality 3D renders and motion assets using Spline, Hanna, and Rive, supporting product launches and concept explanations without reliance on external agencies.

XDSEA / Dimo Studio
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UX/UI Designer · Frontend Developer

Dubai, Dubai, United Arab Emirates

Summary

Designed and refined user experiences for a low-fee NFT blockchain marketplace, while implementing responsive UI components and contributing to brand asset creation.

Highlights

Designed and refined user flows for a low-fee NFT marketplace, enhancing transaction clarity, fee transparency, and overall trust for users.

Improved marketplace UX and visual identity through strategic updates, leading to enhanced discovery, navigation, and user engagement.

Implemented responsive UI components and collaborated with engineers to ensure consistent performance and design fidelity across various devices.

Supported user acquisition efforts by developing promotional page layouts and visuals, directly contributing to successful marketing campaigns.

Translated complex Web3/NFT business goals into coherent UX flows and brand-aligned UIs for commercial presentations and client communication.

Imverso
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Product Designer

Remote, N/A, N/A

Summary

Acted as the primary product designer for an early-stage startup, transforming complex investment and funding concepts into user-friendly decentralized applications.

Highlights

Designed the Imverso platform and a decentralized funding application, making complex investment and funding flows accessible and understandable for non-expert users.

Utilized Figma and Framer to rapidly iterate on user flows and interactions, integrating feedback to refine the product experience.

Partnered closely with frontend engineers to ensure the shipped product accurately matched the intended UX and visual specifications.

Collaborated directly with the CEO and a small engineering team, driving the product from concept to MVP within an accelerated iteration cycle.

Enigmo Platform
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Product Designer

Remote, N/A, N/A

Summary

Designed and shipped web and mobile products from concept to implementation, focusing on clear, accessible UX and fostering strong collaboration with founders and engineers.

Highlights

Designed and successfully shipped multiple web and mobile products, overseeing the entire lifecycle from early concept development to final implementation.

Developed clear and accessible UX for diverse audiences, effectively using prototypes to align design, development, and business teams on product vision.

Co-created product concepts directly with the CEO, transforming initial ideas into testable UX and UI solutions for a long-running early-stage project.

Collaborated closely with founders and engineers, ensuring seamless integration of design and technical requirements throughout the product development process.

Education

Université d’Artois
Béthune, Hauts-de-France, France

Degree

Industrial Maintenance Engineering

Technological University of Puebla
Puebla, Puebla, Mexico

Degree

Electronics and Software Engineering

Languages

Spanish
English
French

Certificates

Design System Bootcamp

Issued By

UI Prep / Molly Hellmuth (Maven)

Skills

Product & UX Design

User Journeys, User Flows, Information Architecture, UX Strategy, Data-heavy UIs, Dashboards, Staking Experiences, Concept Simplification (DeFi, On-chain Data, AI), Problem Decomposition, Stakeholder Alignment (PMs, Engineers, Users), Usability Heuristics, Targeted Research.

UI, Visual & Systems Design

Design Systems (Tokens, Components, Variants, Documentation), High-Fidelity UI, Developer-Facing UIs, Brand Assets (Avatars, Landing Pages, Marketing, Presentations), 3D Renders, Motion Graphics.

Frontend & Design/Code Mindset

ReactJS, SwiftUI, HTML, CSS, Styled Components, Design-to-Dev Handoff, Edge Case Handling, API Integration, Prototyping in Code.

AI & Workflow

AI-Assisted Workflows, ChatGPT, Claude, Cursor, Component Scaffolding, UI/Code Variant Exploration, Documentation Generation, Async Communication, Figma Prototypes, Written Specs, Video Walkthroughs.

Tools & Technologies

Figma, Sketch, Framer, Principle, Spline, Hanna, Rive, GitHub, PR Workflows, Code Reviews.

Paul Barradas