About
A highly analytical and creatively driven Analyst with over a decade of experience in media and digital marketing research, Paul excels at transforming complex data into compelling, actionable insights. Proficient in leveraging emerging AI technologies and advanced analytics tools, he specializes in identifying market trends, predicting performance, and crafting persuasive visual narratives. Paul is seeking roles that blend strategic thinking, data-driven decision-making, and innovative communication within the dynamic media and digital landscape.
Work
Independent Research Analyst
|Research Analyst (Pro Bono)
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Summary
Led comprehensive media and market research initiatives, generating actionable insights and predictive analyses for industry trends and performance.
Highlights
Generated weekly UK and US box office reports by synthesizing quantitative secondary research from multiple sources, providing critical market intelligence.
Conducted in-depth predictive analysis for upcoming media releases, integrating historical data, industry knowledge, and social media trends to forecast performance.
Translated complex datasets into compelling narratives, uncovering strategic insights that informed decision-making for media stakeholders.
Monitored and analyzed evolving marketing trends across the broader media landscape, identifying key narratives and opportunities for strategic advantage.
Langdon
|Voluntary Marketing, Communications & Research Associate
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Summary
Supported marketing and communications initiatives, enhancing public perception and outreach for individuals with learning disabilities.
Highlights
Produced comprehensive media reports focused on young adults with learning disabilities, enhancing public awareness and understanding.
Analyzed and evaluated media coverage to assess campaign effectiveness and refine communication strategies.
Authored and disseminated targeted press releases and social media content, successfully securing local media coverage for organizational initiatives.
Provided essential administrative support, including email management and scheduling, ensuring seamless team operations.
Digital Media Services
|Internet Monitoring Specialist
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Summary
Monitored and analyzed online media coverage for diverse clients, providing critical insights into campaign performance and market trends.
Highlights
Monitored extensive online and social media coverage for client premieres and campaigns, capturing real-time sentiment and impact.
Configured and managed advanced search queries using analytics tools (e.g., Brandwatch) to track campaign coverage across multiple European territories.
Managed a comprehensive release database, predicting media coverage and box office potential while tracking online media buzz and social media engagement.
Authored detailed UK box office and campaign evaluation reports, providing critical insights into market activity, trends, and industry performance.
Languages
English
Certificates
Digital Marketing, SEO, and Social Media Marketing
Issued By
HubSpot Academy
AI Infrastructure & Operations Fundamentals
Issued By
Nvidia
AI For Business Transformation
Issued By
Santander Academy
Advanced Digital Marketing & Analytics Certifications
Issued By
Google, GIM, Email Specialist Certified GURU
AI-powered Marketer & Marketing Analytics Suite
Issued By
Semrush Academy
Cybersecurity and AI Marketing
Issued By
LMP Education
Digital Marketing Bootcamp
Issued By
LMP Education
Skills
Data Analysis & Research
Data Interpretation, Insight Generation, Quantitative Research, Predictive Analytics, Market Analysis, Trend Monitoring, SWOT Analysis, Data Modeling, Competitive Analysis.
Digital Marketing & Media
Digital Marketing, SEO, Social Media Marketing, Brand Strategy, Campaign Performance, Media Monitoring, Influencer Marketing, YouTube SEO, Email Marketing, Content Strategy.
Communication & Visualization
Visual Storytelling, Presentation Development, Report Writing, Public Speaking, Press Release Development, Social Media Content Creation, PowerPoint, Google Slides, Canva, Narrative Generation.
Software & Tools
Microsoft Office Suite (Excel, Word, PowerPoint), Google Workspace (Sheets, Docs, Slides), Brandwatch, WordPress, HubSpot, Semrush, Google Analytics, Notion.
AI & Emerging Technologies
Artificial Intelligence (AI), Machine Learning Concepts, AI Tools (ChatGPT, Midjourney, Notion AI), Cybersecurity Principles, Digital Transformation.