PEACE AMUOFU

Content Developer | Creative Content Writer | Digital Strategist
Lagos, NG.

About

Creative and detail-oriented Content Developer with a strong command of English and a proven background in education. Expertly produces high-quality digital and multimedia content, including blogs, articles, scripts, and social media copy, that drives engagement and viral growth. Adept at leveraging SEO principles, storytelling techniques, and AI tools to optimize web content and maintain brand consistency across diverse digital platforms.

Work

DMI Interactive Limited
|

Content Developer (Hybrid)

Lagos, Lagos State, Nigeria

Summary

Led the development of high-quality digital and multimedia content, driving brand messaging alignment and audience engagement for DMI Interactive Limited.

Highlights

Developed and optimized high-quality digital and multimedia content, including web copy and scripts, ensuring 100% brand messaging alignment and consistency across platforms.

Implemented compelling storytelling techniques in podcast scripts and marketing campaigns, significantly boosting audience engagement and driving content virality.

Analyzed content performance metrics using analytics tools, identifying key trends and refining strategies to increase content reach across multiple digital platforms.

Partnered with design teams to transform complex brand concepts into visually compelling and easily digestible narratives, enhancing user understanding and brand appeal.

The Mindspring Group
|

Content Writer (Remote)

Remote, Lagos State, Nigeria

Summary

Authored engaging digital content and developed comprehensive knowledge base materials to strengthen brand communication and client trust for The Mindspring Group.

Highlights

Authored and published over 50 engaging blogs, newsletters, and website content pieces, enhancing brand communication and boosting client trust.

Developed comprehensive knowledge base articles, simplifying complex technical information into clear, accessible language, which improved client self-service and reduced support inquiries.

Maintained consistent brand voice and tone across all written deliverables, streamlining content workflows and improving efficiency by leveraging CRM tools.

Laerryblue Media
|

Copywriter (Intern)

Lagos, Lagos State, Nigeria

Summary

Crafted persuasive ad copy and developed strategic content calendars to enhance market virality and audience engagement for Laerryblue Media.

Highlights

Developed persuasive ad copy and compelling brand stories, increasing campaign virality and audience emotional response for key marketing initiatives.

Performed in-depth market research and audience analysis, ensuring factual correctness and relevance for all content, supporting data-driven campaign development.

Created detailed content calendars and promotional strategies, leading to a measurable increase in audience interaction and campaign visibility across digital platforms.

Volunteer

IWB Africa
|

Volunteer Content Creator

Lagos, Lagos State, Nigeria

Summary

Produced impactful articles and social media content focused on social advocacy, utilizing AI tools to enhance production efficiency for IWB Africa.

Highlights

Authored impactful articles and social media posts on social advocacy, successfully fostering community debate and increasing engagement on key topics.

Leveraged AI tools to streamline content production, improving efficiency while meticulously maintaining a human-centric and empathetic tone in all communications.

Education

University of Lagos
Lagos, Lagos State, Nigeria

M.A. (in view)

English Language

Tai Solarin University of Education
Ijagun, Ogun State, Nigeria

B.A. (Ed.)

English & Education

Grade: Second Class Upper

Languages

English

Certificates

Virtual Assistant Training

Issued By

ALX

Strategic PR Planning

Issued By

Starweaver

TEFL Certification

Issued By

TEFL Full Access

Skills

Content Creation & Strategy

Blog Development, Newsletters, Website Copy, Scriptwriting, Storytelling, Ad Copy, Brand Stories, Knowledge Base Materials, Article Writing, Social Media Posts, Content Calendars, Content Strategy.

Digital Marketing & Engagement

SEO Optimization, Social Media Management, Audience Engagement, Viral Content Strategy, Content Performance Analysis, Campaign Visibility, Promotional Strategies, Market Research, Audience Analysis.

Editing & Communication

Proofreading, Fact-Checking, Brand Consistency, Technical Writing, Cross-functional Collaboration, Empathetic Tone.

Tools & Platforms

CMS (WordPress), AI Tools (ChatGPT, Jasper), Google Workspace, Canva, HubSpot, Notion, Trello, Grammarly, Audacity, Slack, Zoom.

PEACE AMUOFU