Work
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Summary
Provided strategic marketing consulting for cutting-edge AI, Web3, and metaverse products, driving user acquisition, community growth, and market adoption for multiple ventures.
Highlights
Spearheaded marketing, events, and partnerships for Vault Hill AI's metaverse products, translating complex AI functionalities into compelling user experiences and establishing key partnerships with industry giants like VISA and Wipro.
Led marketing and branding for KALP Network (Layer 1 Blockchain), growing community size by over 48x (from 2,500 to 120,000) in less than 5 months, and executed successful token listings on multiple CEXs (e.g., KuCoin).
Managed a cross-continental team for RFOX, generating $1.3 million in sales via metaverse land sale and overseeing content, performance, brand marketing, business development, and partnerships.
Orchestrated successful MVP launches for RFOX's NFTs platform, Play-to-Earn game, and VR metaverse, showcasing strong product marketing and launch capabilities for innovative technologies.
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Summary
Pioneered growth strategies and content acquisition for SHAREit Group's app ecosystem, driving significant user and creator engagement across Southeast Asia and India.
Highlights
Pioneered growth strategies for a vast app ecosystem with over 1.8 billion users, focusing on customer acquisition and creator partnerships across SEA and India.
Contributed to building next-gen platforms and digital ecosystems, overseeing content-led growth initiatives and launching two creator/content-led apps.
Significantly increased Monthly Active Users (MAU) by 20% through strategic content and app launches, demonstrating effective growth hacking.
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Summary
Led editorial and content strategy for a leading entertainment platform, driving increased content demand and subscriber growth.
Highlights
Led a diverse team in editorial, content strategy, influencer management, and app operations for a leading entertainment platform.
Directed digital marketing campaigns for movies, web series, and shows, leading to increased content demand and subscriber growth.
Demonstrated expertise in engaging diverse audiences with compelling content across multiple digital channels.
About
Highly accomplished Marketing Leader with over 16 years of experience in technology, media, and cutting-edge Web3/AI environments, specializing in translating complex innovations into compelling value propositions. Proven expertise in driving rapid user acquisition, fostering vibrant communities, and establishing thought leadership to accelerate market adoption.
Skills
AI Product Go-to-Market Strategy
Defining positioning, messaging, launch strategies, AI-powered products, market relevance, accelerated adoption.
Strategic Technology Marketing
Comprehensive marketing plans, communications plans, complex tech solutions, AI, Web3, enterprise software.
Data-Driven Growth & Optimization
Advanced analytics, predictive models, marketing performance, user acquisition, ROI optimization, tech products.
Thought Leadership & Brand Amplification
Crafting narratives, market leadership, innovative technologies, industry engagement, media relations, stakeholder engagement.
Community Building & Ecosystem Development
Engaged user communities, strategic partnerships, new technologies.
Digital Marketing Excellence
Integrated digital marketing channels, SEO, SEM, content marketing, social media marketing, paid media, tech solutions, AI solutions.