Poorva Shukla

Product Designer | Design Engineer
Mumbai, IN.

About

Highly innovative Product Designer and Design Engineer with a strong background in creating user-centric digital experiences, augmented reality solutions, and technical content. Proven ability to drive significant improvements in user engagement, system efficiency, and brand visibility through strategic design, research, and technical implementation. Combines a deep understanding of design principles with robust coding skills to deliver impactful product solutions and achieve measurable business outcomes.

Work

5paisa
|

Product Designer

Summary

Leading the end-to-end redesign of a web-based trading platform, enhancing usability and aligning design with contemporary UX trends and business goals.

Highlights

Reconstructed the end-to-end redesign of a web-based trading platform, significantly elevating usability and increasing user engagement.

Spearheaded the modernization of app design, aligning solutions with contemporary UX trends and core business goals.

Collaborated cross-functionally with product, engineering, and business stakeholders to define vision, roadmap, and key performance indicators (KPIs) for new features.

Freelance
|

UX Designer

Summary

Directed the design and delivery of five high-impact UX campaigns for major brands, reaching over 50 million users and improving conversion rates.

Highlights

Directed the design and successful delivery of five high-impact campaigns for leading brands including Babbel, Empire Today, Secco Squared, and Colonist, reaching 50M+ users.

Developed user-centric design solutions that significantly improved brand engagement and optimized conversion rates for client projects.

inHouse
|

UX Consultant and UI Designer

Summary

Led UX research and Google Analytics integration, driving significant improvements in user engagement and design system efficiency within agile sprints.

Highlights

Drove Google Analytics integration and led comprehensive UX research initiatives, resulting in a 30% improvement in user engagement.

Launched new features biweekly within agile sprints, enabling rapid iteration and continuous product improvement.

Rebuilt the design system using atomic design principles, boosting efficiency for frontend, design, and QA teams by up to 50% and significantly reducing inconsistencies.

EcoDhaga
|

XR Designer

Summary

Designed and developed an immersive virtual trial room AR experience in Unity, enhancing the customer journey and buying experience.

Highlights

Designed and developed a virtual trial room Augmented Reality (AR) experience in Unity, significantly enhancing the customer journey and buying experience.

Mool
|

UX Designer

Summary

Conducted in-depth user and market research in fintech, leading to a website redesign that improved interface intuitiveness and user engagement.

Highlights

Conducted in-depth user and market research in fintech, uncovering critical insights that informed key product decisions.

Led the website redesign, resulting in a more intuitive interface and increased user engagement.

Authored detailed functional specifications to align stakeholders and ensure seamless execution of design initiatives.

Pepper
|

Technical Content Writer

Summary

Researched and authored over 50 technical articles, effectively distilling complex concepts for diverse audiences.

Highlights

Researched and authored 50+ technical articles, effectively distilling complex concepts into accessible content for diverse audiences.

Volunteer

Technovation
|

Technical Mentor

Summary

Guided young women coders in developing impactful projects aligned with UN SDGs.

Highlights

Guided young women coders in developing impactful projects aligned with United Nations Sustainable Development Goals (UN SDGs).

Education

University of Mumbai

Bachelor of Science

Mathematics

Grade: 9.41/10

Awards

Winner, Asia-level Debate Competition

Awarded By

Speak Up

Won an Asia-level debate competition, demonstrating exceptional communication, critical thinking, and persuasive argumentation skills.

Quarter-finalist, Technovation

Awarded By

Technovation

Developed "Treasure Height," an educational geolocation-based game, and achieved quarter-finalist standing in the Technovation challenge, showcasing innovative problem-solving.

Global Finalist, Google Code-in

Awarded By

Google Code-in

Designed and developed 23 block coding applications in 50 days for Catrobat, demonstrating rapid development proficiency and technical aptitude as a global finalist.

Grand Finalist, Startup India

Awarded By

Startup India

Recognized among 500+ startups for creating a prototype of an innovative mental health app, highlighting entrepreneurial vision and impactful product development.

Skills

Design

Product Strategy, User Research, Market Research, Wireframing, Prototyping, Interaction Design, UI/UX Design, Design System, UX Writing, User Experience, User Interface.

Technologies

HTML, CSS, JavaScript, React.js, Tailwind CSS, Three.js, GSAP, Webflow, Git, Coding.

Augmented Reality

Unity, C#, Lens Studio, Spark AR Studio, XR Design.

Content & Communication

Technical Writing, Content Creation, Storytelling, Public Speaking, Debate.

Project Management & Strategy

Agile Methodologies, Scrum, Product Roadmapping, KPI Definition, Stakeholder Management, Cross-functional Collaboration, Startup Strategy, Deal Sourcing.

Projects

VC Deal Sourcing Extern

Summary

Led secondary research to identify and evaluate high-potential startups, streamlining deal flow for igniteXL Ventures.

Social AR Designer

Summary

Designed and launched interactive AR lenses, garnering 10M+ impressions and engaging diverse audiences as an independent project.

Poorva Shukla