About
Data-driven and strategic Product Manager with expertise in Product Strategy & Roadmap, Market Research & Analysis, and Cross-Functional Collaboration. Leverages a customer-centered approach and Agile/Scrum methodologies to develop and deliver impactful products, successfully managing product lifecycles from ideation to market launch. Proven ability to drive product innovation, enhance user experience, and achieve significant improvements in activation and conversion rates, as demonstrated by a 30% increase in activation and 25% reduction in drop-offs.
Work
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Summary
Currently leading the end-to-end product lifecycle for Project AdExpress, focusing on UX/UI enhancements and strategic product roadmap management to align with company goals.
Highlights
Led the end-to-end lifecycle of Project AdExpress, delivering 15+ intuitive screens and drafting detailed Product Requirement Documents (PRDs) to guide engineering teams, ensuring alignment with product vision.
Redesigned the user onboarding flow, improving activation rates by 30% and reducing drop-offs by 25% through streamlined user sign-up and enhanced first-time user experience.
Conducted continuous competitive analysis, user research, and usability testing to refine product, validate user needs, and enhance product usability.
Managed product roadmaps to ensure timely delivery of product features, strategically aligning them with the company's overarching business strategy.
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Summary
Drove the design process for multiple product lines, collaborating with stakeholders to shape product strategy and optimize user experience.
Highlights
Led the design process for multiple product lines, collaborating with stakeholders to shape product strategy and ensure alignment with business objectives.
Designed landing pages that increased inbound inquiries by 25% and contributed to a 10% uptick in conversion rates through data-driven UI/UX improvements.
Conducted comprehensive market research and customer analysis to inform data-driven design strategies and enhance user-centric solutions.
Skills
Product Management
Product Vision, Data-Driven Decision-Making, Market Research & Analysis, Product Strategy & Roadmap, A/B Testing, Feature Prioritization, PRD Writing, Cross-Functional Stakeholder Collaboration, Product Lifecycle Management, User Onboarding & Activation.
UX/UI Design
Product Design, UX/UI Design, User Research, Wireframing, Prototyping, Information Architecture, Usability Testing, Design Systems, Competitive Analysis, Design Thinking, User Onboarding Flows, First-Time User Experience (FTUX).
Software Tools
Figma, Whimsical, Framer, Jira, Confluence, Clickup, Google Workspace, Google Analytics, Microsoft Clarity, Trello, GitHub, Postman, Microsoft Office Suite, Adobe Creative Suite, HTML/CSS.
Software Development Understanding
Collaboration with development teams for API integrations and technical specifications.
Data Analysis
Experience with A/B testing and user validation to inform product decisions.
Professional Skills
Collaboration, Time Management, Problem-solving, Strategic Thinking, Analytical Mindset, Communication & Interpersonal Skills, Leadership & Decision-Making, Attention to Detail, Design Sensibility.